Technology Best HDR Software by Gavin Phillips All of these software programs are Mac/Windows compatible and offer free trial downloads. Photomatix Pro Photomatix offers many features and an intuitive, easy-to-use interface. Its strength is outdoor, daytime HDR. It really opens up shadows and produces very pleasing colors that are easily controlled with the sliders. The batch-processing feature is a huge time-saver. […] Written by Gavin Phillips July 23, 2013July 23, 2013
Business MAP Marketing News/Notes 4th Annual MAP Getaway: Food, Fun & Education by Mark Weber, M.Photog.Cr, M.Artist, CPP The 4th Annual MAP Getaway is over and excitement is high. I find myself wanting more and yet my brain is already on overload from all the incredible new marketing ideas we learned from three of our favorite speakers – Sarah Petty, Bruce Hudson and Melinda and Cristie Reddehase! […] Written by Mark Weber July 18, 2013July 18, 2013
Business 3 Marketing Tools You Can’t Afford To Ignore by Jen Basford I often get asked about branding and why it is so important when it comes to marketing. Many photographers feel that a logo and some pretty colors are all it takes to create a brand. And while a well designed logo is very important to your identity, it is only one part of your […] Written by Jen Basford July 16, 2013July 16, 2013
Business Wedding Photography: Photographing for the Brides First – Part Two by Mary Fisk-Taylor, M. Photog., Cr., CPP, ABI, API In part one, Mary Fisk-Taylor explained why she decided that creating a vibrant vendor-referral strategy was the best way to market her upscale wedding photography business in the Richmond, Virginia, area. After the wedding, I categorize the vendor images I have photographed at the wedding, and I create a […] Written by Mary Fisk-Taylor July 10, 2013July 10, 2013
Photo Editing Technology How to Apply a Strong Texture to Your Images by Melissa Gallo In this demonstration Melissa shows you how to add dramatic textures to 2 different photos in Photoshop. See more of Melissa Gallo’s work at PaintedTextures.com. Written by Melissa Gallo July 2, 2013July 2, 2013
Business Wedding Photography: Photographing for the Brides First – Part One by Mary Fisk-Taylor, M. Photog., Cr., CPP, ABI, API At Hayes & Fisk the Art of Photography we still love to photograph weddings, and we still insist on delivering custom designed wedding albums and presentation portraits that set us apart in this “shoot and burn” wedding world. I must confess that there is a downside: Our studio has definitely […] Written by Mary Fisk-Taylor June 25, 2013June 25, 2013
Business 5 Habits of Successful Studios by Mark Weber, M.Photog.Cr, M.Artist, CPP I’m a big believer in education, but sometimes people use it as an excuse as to why they are not as successful as they could be! Here are the warning signs that you might not be using your education wisely. You have more notes than time to look through your […] Written by Mark Weber June 19, 2013June 19, 2013
Technology How to Shoot HDR Images by Gavin Phillips HDR Camera Set-up I always shoot RAW since the RAW format is generally better for HDR than JPG. I have compared sets of JPG and RAW of the same scene and processed them in Photomatix and Artizen. The results are better with the RAW images than the JPG images. Auto Exposure Bracketing Mode […] Written by Gavin Phillips June 11, 2013June 11, 2013
Photo Editing Technology Jessica Edits “Laura’s Rainbow” by Jessica Drossin Watch as Jessica adds sky and a rainbow to give her image a whole new look. See more of Jessica Drossin’s work at JessicaDrossinTextures.blogspot.com. Written by Jessica Drossin June 4, 2013June 4, 2013
Business Marketing 3 Common Marketing Mistakes That Photographers Make by Jen Basford 3 Common Marketing Mistakes That Photographers Make I recently spoke with a group of senior portrait photographers about marketing. What surprised me the most was how frustrated many of them were! The most common phrase I heard was “I’ve tried everything – nothing works anymore!” I know it often seems as if […] Written by Jen Basford May 29, 2013May 29, 2013
