Business 5 Steps to Attracting Great Clients While marketing is not selling as such, sales and marketing greatly affect one another: Marketing creates the conditions under which sales can be made. Prospective clients must move through a step-by-step process that leads to the ultimate sale and beyond to client loyalty. This process is profoundly affected by the success of your marketing. Step […] Written by Marathon Press September 21, 2011September 21, 2011
Marketing Big Profits from Little Calendars Sometimes a small idea can bring great rewards. Here’s one to consider: In your community there are literally hundreds of businesses that would love to keep their name in front of the public all year round. You can make this happen for any type of business or professional office, and in the process introduce them […] Written by Marathon Press September 14, 2011September 14, 2011
Marketing Use Holiday Greeting Cards to Help Drive Holiday Sessions According to Hallmark Cards, Inc., Christmas is the largest card-sending holiday in the United States, with approximately 1.5 billion cards sent annually. Add to that the millions of cards sent in celebration of Hanukah and Kwanza, and it’s obvious that holiday cards represent a huge opportunity for photographers to motivate the public to purchase portraits. […] Written by Marathon Press September 7, 2011September 7, 2011
Marketing Email Marketing It’s no secret that email marketing has become an exceptionally powerful promotional tool for photographers. Since emails can link to the content of websites, blogs, and social media, email campaigns and eNewsletters are helping photographers connect with qualified clients they might have missed through other more traditional marketing efforts. With Fall about to arrive, and […] Written by Marathon Press August 30, 2011August 30, 2011
Charities Help a Charity . . . Help Yourself! Charity, they say, begins at home; yet for many photographers, supporting local and national charities through their businesses is a key aspect of marketing success, as it puts them in touch with qualified clients who prefer to do business with those who give back to the community. What’s more, they recognize that charitable marketing is […] Written by Marathon Press August 23, 2011August 23, 2011
Marketing Celebrate Your Relationships When you consider how fast the world turns these days, thank heavens that the year-end holidays allow us to pause for a moment to remember how important family relationships are to us. Because so many consumers have their minds on family as the holiday season approaches, there’s no better time to advertise “relationship” portraits. Many […] Written by Marathon Press August 17, 2011August 17, 2011
Marketing Fall is For Family It starts just after the kids go back to school: parents everywhere take a deep breath, then they start planning fall family activities and for the holidays that are just around the corner. Portrait photographers need to be one jump ahead of their family clients and prospects, because by the time the scorching days of […] Written by Marathon Press August 10, 2011August 10, 2011
MAP 2011 MAP Getaway This year’s workshop is over and I’m already wishing next years Getaway was here! Without a doubt we had the best ever workshop and a ton of information from a variety of studios all across the country. Here’s just some of the many wonderful comments we received that pretty much sums up what we heard […] Written by Marathon Press August 4, 2011August 4, 2011
Business A Key To Profitable Sales Acquiring clients is only the first step of marketing and selling professional photography; successful studio owners know that satisfactory selling requires interaction with consumers prior to the portrait session. Without it, clients will never understand why one photographer charges more or less than another, and they are destined to make buying decisions without adequate information. […] Written by Marathon Press August 2, 2011August 2, 2011
Marketing Open Doors To Potential Clients When you are out and about in the community, you probably encounter subjects you would like to photograph for any number of purposes . . . to use as studio or advertising samples, competition prints, or simply to practice new techniques on an interesting subject or group. Offering a “Be My Guest” card is […] Written by Marathon Press July 28, 2011July 28, 2011
