Marketing Is Your “Gifting Strategy” in Place for the Holidays? This holiday season, Americans are expected to spend an estimated $87 billion on gift cards, making the gift card the number-one present under the tree for the sixth straight year. – moneycentral.msn.com Gift cards are especially useful when you are creating a promotion to drive business to your studio. When you send a gift card […] Written by Marathon Press October 26, 2011October 26, 2011
Packaging The Art of Packaging How important is the packaging in which you deliver portraits and other photographic products to your clients? When you consider that the majority of photographic purchases are either initiated or entirely controlled by women clients, then the answer is clear: Packaging plays a huge role in enhancing your studio’s brand! Smart marketers know that women […] Written by Marathon Press October 12, 2011October 12, 2011
Marketing The Gift Only You Can Give Assuming that your clients and prospects are as stressed as most people are when the holiday gift-giving season rolls around, here’s a way that you can become a hero by helping them check off many friends and family on their holiday gift list: Simply promote to consumers that “Portraits are the Perfect Gift for the […] Written by Marathon Press October 4, 2011October 4, 2011
Marketing Show You Care With a Teddy Bear! Have you ever noticed that even in a difficult economy, families tend to loosen their purse strings as the holidays draw near? And why not! As soon as parents start planning for the holidays, family is on their minds, and their thoughts quite naturally turn to gift giving. For photographers, this means that it is […] Written by Marathon Press September 27, 2011September 27, 2011
Business 5 Steps to Attracting Great Clients While marketing is not selling as such, sales and marketing greatly affect one another: Marketing creates the conditions under which sales can be made. Prospective clients must move through a step-by-step process that leads to the ultimate sale and beyond to client loyalty. This process is profoundly affected by the success of your marketing. Step […] Written by Marathon Press September 21, 2011September 21, 2011
Marketing Big Profits from Little Calendars Sometimes a small idea can bring great rewards. Here’s one to consider: In your community there are literally hundreds of businesses that would love to keep their name in front of the public all year round. You can make this happen for any type of business or professional office, and in the process introduce them […] Written by Marathon Press September 14, 2011September 14, 2011
Marketing Use Holiday Greeting Cards to Help Drive Holiday Sessions According to Hallmark Cards, Inc., Christmas is the largest card-sending holiday in the United States, with approximately 1.5 billion cards sent annually. Add to that the millions of cards sent in celebration of Hanukah and Kwanza, and it’s obvious that holiday cards represent a huge opportunity for photographers to motivate the public to purchase portraits. […] Written by Marathon Press September 7, 2011September 7, 2011
Marketing Email Marketing It’s no secret that email marketing has become an exceptionally powerful promotional tool for photographers. Since emails can link to the content of websites, blogs, and social media, email campaigns and eNewsletters are helping photographers connect with qualified clients they might have missed through other more traditional marketing efforts. With Fall about to arrive, and […] Written by Marathon Press August 30, 2011August 30, 2011
Charities Help a Charity . . . Help Yourself! Charity, they say, begins at home; yet for many photographers, supporting local and national charities through their businesses is a key aspect of marketing success, as it puts them in touch with qualified clients who prefer to do business with those who give back to the community. What’s more, they recognize that charitable marketing is […] Written by Marathon Press August 23, 2011August 23, 2011
Marketing Celebrate Your Relationships When you consider how fast the world turns these days, thank heavens that the year-end holidays allow us to pause for a moment to remember how important family relationships are to us. Because so many consumers have their minds on family as the holiday season approaches, there’s no better time to advertise “relationship” portraits. Many […] Written by Marathon Press August 17, 2011August 17, 2011
