School Photography Sports Photography Scouting – An Untapped Market for High-Volume Photographers Doing troop group photos and individual portraits for scout troops is a largely untapped market. Unlike school kids and youth athletes, there’s no concerted effort to service the over 5,000,000 participants in scouting programs across America. From available Brownies to Cub Scouts to Ambassadors and Boy Scouts, very few photographers reach out to provide service to the […] Written by Chris Wunder October 16, 2017October 16, 2017
School Photography Sports Photography What is your Account Rebooking Strategy? If you’re a high-volume photographer, you probably realize that just because you did a good job this season, there’s no guarantee that your account will rebook with you later! If you wait until spring, you may lose the business to an eager competitor who is more proactive about getting a firm commitment from your clients. Secure next […] Written by Chris Wunder October 16, 2017October 16, 2017
School Photography Sports Photography Multi-year Contracts in Your Future? It’s true. more and more schools, sports leagues and childcare centers are ready and willing to sign multi-year deals for 2, 3 or even 5 years. Many of your competitors are already doing this in an effort to lock you out in the future. Getting your accounts to sign a multi-year commitment helps protect you from […] Written by Chris Wunder October 13, 2017October 13, 2017
Lifestyle Take Care of Your Body Intro by Skip Cohen At first, this guest post from Michele Celentano is going to seem way off base from a blog about photography, but there two excellent points here to share. First is obvious. As a professional photographer, you’re caught in the perfect storm every day. You’ve got to keep up with technology. You […] Written by Michele Celentano October 9, 2017October 9, 2017
Business Marketing Being a Professional – Even With Your Phone Intro by Skip Cohen In wandering through Sarah Petty’s blog, I stumbled on this short post about maintaining a strong brand with your business phone. It’s appropriate for so many of you. First, we’re an industry with a healthy percentage of part-time photographers. While some of you believe it’s the result of everyone’s access […] Written by Sarah Petty October 2, 2017October 2, 2017
Business Marketing Who Are You? Intro by Skip Cohen Lori Nordstrom and I have been friends for a whole lot of years. That friendship came out of the respect I have for her understanding of business, marketing and her ability to continuously give back to the photographic community! I found this post in her archives and I love the approach. […] Written by Lori Nordstrom September 27, 2017September 27, 2017
Business How Photographers Can Guarantee Customer Loyalty in Their Photography Business: Part II Intro by Skip Cohen Remember as you read this post from Bryan Caporicci, everything he talks about, he does! He’s a man of many talents, but at the core of every aspect of his business is his role as a working photographer. Every client feels special and has a relationship with Bryan that he works […] Written by Bryan Caporicci September 25, 2017September 25, 2017
Business Marketing How Photographers Can Guarantee Customer Loyalty in Their Photography Business: Part I Intro by Skip Cohen Satisfaction is a rating. Loyalty is a brand! Shep Hyken One of the things I love about working on various projects with Bryan Caporicci is his ability to walk the talk. Although he’s a writer, educator, blogger, podcaster and developer, he’s also a full-time photographer with a healthy business, primarily in […] Written by Bryan Caporicci September 20, 2017September 20, 2017
Business The Dumbest Thing a Photographer Can Do Okay, we could argue if this is the dumbest thing a photographer can do, but regardless, it’s certainly in the top five! Sadly, it’s not a new topic. Every year at every convention there’s at least one story about somebody who lost their gear and wasn’t adequately insured. So, I’m taking one more shot at […] Written by Skip Cohen September 18, 2017September 18, 2017
Inspiration Marketing Social Media Sharing Your Personal Side in Blog Posts Intro by Skip Cohen Your website is about what you sell, while your blog is about what’s in your heart. The challenge with many of you is finding some middle ground when it comes to what you share in blog posts. You need to be careful and stay with what’s most interesting to your readers, […] Written by Justin & Mary Marantz September 13, 2017September 13, 2017
