Business Photography Education The Pain of Tax Season! “The difference between death and taxes is death doesn’t get worse every time Congress meets.” Will Rogers No matter how you look at it, tax season is NEVER fun, but there are some things you should know about changes that came as a result of the “One Big Beautiful Bill for 2025” that, at least […] Written by Skip Cohen March 10, 2026March 6, 2026
Business Inspiration Photo Editing Photography Education The Human Condition Through Portraits of Flowers Flowers, perhaps the most steadfast icon of beauty, hold a place in all nearly every genre of art, and most particularly, photography. I find that we often hold the same ideals for flower portraiture as we do when creating classic portraits of people. That is, we gravitate toward the crowning, young, symmetrical and unblemished specimens […] Written by Ella Putney Carlson March 5, 2026January 23, 2026
Business Marketing Photography Education The Secret to the Most Successful Business Cards The “most successful” business cards are the ones that get remembered, kept, and acted upon. Success isn’t about flashy design alone—it’s about being clear, professional, and aligned with your brand. Here are the types of business cards that tend to perform best: 1. Clean & Minimalist Cards 2. Branded & Creative Cards 3. Cards with a Visual Hook 4. Unique […] Written by Mark Weber March 3, 2026January 21, 2026
Business Inspiration Photography Education How to Market & Price in Today’s Photographic Market Marketing and pricing are critical pillars of every photography business. You can be the most talented photographer in the world, but without the right marketing strategy and pricing structure, your business won’t thrive. You’ve probably heard the saying, “Not everyone is your customer.” That’s wise advice, though it can feel tough to follow when sessions are slow […] Written by Mark Weber February 19, 2026January 21, 2026
Business Marketing Photography Education How to Turn Seasonal Easter Sessions into Long-Term Clients Easter is one of the most joyful times of the year to photograph. From pastel colors and blooming flowers to families dressed in their Sunday best, the season practically invites beautiful portraits. But while Easter sessions are a fantastic way to fill your calendar, they can also become a powerful stepping stone to building long-term […] Written by Mark Weber February 3, 2026January 21, 2026
Business Inspiration Photography Education Time for a Little Respite? I’ve been writing a lot for the Alzheimer’s newsletter here in Florida. My mother, grandmother, and great-grandmother all died from the disease. I’m sharing some of our experiences in the hopes that they’ll help other families dealing with many of the same challenges. One of the most important things for every caregiver to recognize is […] Written by Skip Cohen January 22, 2026December 10, 2025
Business Holidays Inspiration Marketing Photography Education How to Make Valentine’s Day Unforgettable with a Photography Experience For many photographers, this time of year tends to be a little slower. But Valentine’s Day is a golden opportunity you don’t want to miss. It’s the perfect chance to offer couples something unique—a lasting experience that goes far beyond flowers or dinner. Think about the magic you can create capturing the spark of two […] Written by Mark Weber January 20, 2026September 16, 2025
Business Inspiration Marketing Photography Education How to Set Business Goals That Drive Results In business, goals aren’t just nice to have—they’re the roadmap for growth. Without them, you drift and resources scatter. Once you have your goals set, share it with someone. Doing so increases your odds for success. Here’s how to set goals that make an impact: Tie goals to strategy.A goal should directly support your company’s […] Written by Mark Weber January 8, 2026September 16, 2025
Business Inspiration Photography Education Uncategorized Putting Procrastination on the “Back-Burner” “If you wait for all the lights to turn green, you’ll never get started on your journey!“ Zig Zigler I’m always surprised by how people see a new year as a clean slate and a chance to start over, and then make the same mistakes they did in the past. Sure, it’s a new year, […] Written by Skip Cohen January 6, 2026December 10, 2025
Business Marketing Photography Education How to Write a Photographer “About” Page That Actually Connects I know I wrote about this topic a while back, but after reviewing dozens of photographer websites recently, I was shocked at how many artists are missing the mark! Your About page—your online bio—is one of the most important parts of your website. It’s not just filler text; it’s your opportunity to build trust and connect emotionally with […] Written by Skip Cohen December 16, 2025October 23, 2025
