Business Photography Education How to Determine Your Pricing to Be Profitable Pricing your photography isn’t just about picking a number—it’s about building a sustainable business that reflects your value. Unfortunately, many photographers fall into the same traps that keep them underpaid and overworked. Here are 10 of the most common pricing mistakes and how to avoid them. 1. Undervaluing Your Work Too many photographers charge “just […] Written by Mark Weber April 21, 2026February 9, 2026
Business Holidays Marketing Photography Education Mother’s Day and Father’s Day Are Back – You ready? The obvious holidays waiting in the wings are Mother’s Day and Father’s Day. Both are ideal for planting seeds for an updated family portrait. The challenge is that too many of you think these holidays are such a long way off, and you’re in your mañana mode. Someday you’ll start working on promoting ideas for […] Written by Skip Cohen April 14, 2026March 20, 2026
Business Photography Education How to Get Ready for Summer Photography Sessions It’s time to start preparing for your summer sessions. Summer is the season of sunshine, color, and fun—making it the perfect time for unforgettable photo sessions. If you’re planning your next session theme, here are 10 creative ideas to inspire you: Most, if not all, of these themes can be brought to life in the […] Written by Mark Weber April 7, 2026February 9, 2026
Business Marketing Photography Education Uncategorized How to Tap Into the Power of Networking Through Displays There’s a quiet power in letting your work live beyond your own walls. As photographers, we often think of marketing in terms of ads, social media, or word of mouth—but one of the most effective (and overlooked) strategies is simply placing your images where people already gather. Partnering with local businesses to display your work […] Written by Mark Weber March 31, 2026March 31, 2026
Business Photography Education The Pain of Tax Season! “The difference between death and taxes is death doesn’t get worse every time Congress meets.” Will Rogers No matter how you look at it, tax season is NEVER fun, but there are some things you should know about changes that came as a result of the “One Big Beautiful Bill for 2025” that, at least […] Written by Skip Cohen March 10, 2026March 6, 2026
Business Inspiration Photo Editing Photography Education The Human Condition Through Portraits of Flowers Flowers, perhaps the most steadfast icon of beauty, hold a place in all nearly every genre of art, and most particularly, photography. I find that we often hold the same ideals for flower portraiture as we do when creating classic portraits of people. That is, we gravitate toward the crowning, young, symmetrical and unblemished specimens […] Written by Ella Putney Carlson March 5, 2026January 23, 2026
Business Marketing Photography Education The Secret to the Most Successful Business Cards The “most successful” business cards are the ones that get remembered, kept, and acted upon. Success isn’t about flashy design alone—it’s about being clear, professional, and aligned with your brand. Here are the types of business cards that tend to perform best: 1. Clean & Minimalist Cards 2. Branded & Creative Cards 3. Cards with a Visual Hook 4. Unique […] Written by Mark Weber March 3, 2026January 21, 2026
Business Inspiration Photography Education How to Market & Price in Today’s Photographic Market Marketing and pricing are critical pillars of every photography business. You can be the most talented photographer in the world, but without the right marketing strategy and pricing structure, your business won’t thrive. You’ve probably heard the saying, “Not everyone is your customer.” That’s wise advice, though it can feel tough to follow when sessions are slow […] Written by Mark Weber February 19, 2026January 21, 2026
Business Marketing Photography Education How to Turn Seasonal Easter Sessions into Long-Term Clients Easter is one of the most joyful times of the year to photograph. From pastel colors and blooming flowers to families dressed in their Sunday best, the season practically invites beautiful portraits. But while Easter sessions are a fantastic way to fill your calendar, they can also become a powerful stepping stone to building long-term […] Written by Mark Weber February 3, 2026January 21, 2026
Business Inspiration Photography Education Time for a Little Respite? I’ve been writing a lot for the Alzheimer’s newsletter here in Florida. My mother, grandmother, and great-grandmother all died from the disease. I’m sharing some of our experiences in the hopes that they’ll help other families dealing with many of the same challenges. One of the most important things for every caregiver to recognize is […] Written by Skip Cohen January 22, 2026December 10, 2025
