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Building a New Foundation in 2020 – Part II: Your Blog

The pandemic has changed everything in the way you do business. As a result, your Internet real estate is more valuable than ever before. Great images are essential to pulling in new clients, but they’re interested in who you are. Social distancing is limiting their contact, but not in cyberspace. While your website is about […]
Skip Cohen
Written by Skip Cohen June 3, 2020June 3, 2020
  1. Business
  2. Marketing

Building a New Foundation in 2020 – Part I: Your Website

The pandemic has changed everything in our lives, especially in business. And, it doesn’t matter if you’re a photographer or any small-business owner. Life has changed, along with consumer trends. Here’s the encouraging part – the building blocks for success are the same as when Corona was just a great beer. You’re all familiar with […]
Skip Cohen
Written by Skip Cohen June 1, 2020June 1, 2020
  1. Charities
  2. Marketing

Charitable Marketing with Pets

Intro by Skip Cohen The top three reasons people hire a photographer in the portrait/social categories are brides, babies, and pets. That’s based on a very old Kodak survey, and up until the pandemic, I don’t believe it’s changed for all these years. However, life is different now, and I believe weddings are going to […]
Nicole Begley
Written by Nicole Begley May 28, 2020May 28, 2020
  1. Inspiration
  2. Lifestyle

The Good Side of Downtime

Intro by Skip Cohen For the first time in our lives, we’ve ALL been thrown into a crisis that has an impact on everybody. It’s especially evident when it comes to downtime. Suddenly we’ve got a ton of it! I love this recent post from Bev Walden because she’s done a great job of putting […]
Beverly Walden
Written by Beverly Walden May 18, 2020May 18, 2020
  1. Business
  2. Inspiration

The Value of Photography

Intro by Skip Cohen This post from Chamira Young’s archives was posted long before the pandemic. It’s a perfect reminder of what we all need to get back to – remembering the value of photography! Needing to hunker down and maintain social distancing only changed one aspect of photography. The ability to capture new memories […]
Chamira Young
Written by Chamira Young May 4, 2020May 4, 2020
  1. Business
  2. Inspiration

Tis the Season!

Just because we’re in a pandemic, and most of us hunkered down, doesn’t mean Spring seasonality is going to disappear. Mother’s Day, Graduation and Father’s Day are all just around the corner. And, while so many people are feeling the anxiety, the images in your files of past clients is going to be even more […]
Skip Cohen
Written by Skip Cohen April 29, 2020April 29, 2020
  1. Inspiration
  2. Techniques

Enhancing Your Pet’s Eyes

Intro by Skip Cohen It’s downtime for just about everybody right now, but that doesn’t mean your skillset has to be put on hold. Looking through Nicole Begley’s archives I ran across this short post and video about the eyes in a pet portrait. So many of you have dogs. In fact, there’s been post […]
Nicole Begley
Written by Nicole Begley April 27, 2020April 27, 2020
  1. Business
  2. Marketing

Optimize your Google My Business Profile, It’s Free

I wanted to start by telling you that I’m in the same position as all of you. I’ve been a photographer for over 25 years and never imaged this COVID 19 world. I always started my year with my marketing plan, set our dates, and planned on my calendar to take it from there. I […]
Written by Jason Odom April 22, 2020April 22, 2020
  1. Business
  2. Lifestyle

Switch it Off!

Intro by Skip Cohen One of the biggest challenges with the pandemic is Bev Walden’s point in today’s post. We all have to learn to shut off the negativity around us. The negativity is easily identified, but shutting it off is easier said than done. Here are some ideas that are working for me: • […]
Beverly Walden
Written by Beverly Walden April 20, 2020April 20, 2020
  1. Business

Developing the Skills for Meaningful Business Conversations

Intro by Skip Cohen This post from Chamira Young’s archives couldn’t be more valid right now. Why? Because conversations are, for the most part, the only way, you can do business. Whether via email and in writing or with a phone call, the art of face to face live communication has been limited. Obviously, at […]
Chamira Young
Written by Chamira Young April 14, 2020April 14, 2020

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