Business Marketing The Importance of Education — See for Yourself at Imaging USA! There are a ton of talented photographers out there. All you have to do is Google search the word “photographers” and it’s amazing the talent you’ll find. Now put yourself in the shoes of your potential customer. Can you imagine how confusing it must be for the public to choose a photographer? Who do you […] Written by Marathon Press December 22, 2013December 22, 2013
Mark's Marketing Moment Marketing Marketing Impossible by Mark Weber, M.Photog.Cr, M.Artist, CPP Download your free copy of the Excel Goal Worksheet – http://www.marathonpress.com/lp-goal-worksheet/ Written by Mark Weber December 7, 2013December 7, 2013
Business Technology The App of All Apps by Mark Weber, M.Photog.Cr, M.Artist, CPP I am a lousy typist. I am forever committed to the pinky, middle finger and thumb method of hunting and pecking. I look at some of my colleagues who can fly through the keyboard with eyes fixated on their monitor, able to seemingly think the words right onto their […] Written by Mark Weber December 6, 2013December 6, 2013
Business Marketing It’s All About Cash Flow and Sometimes Cash Flow Sucks! by Bruce and Josh Hudson Let’s face it, in business it’s all about cash flow. Overhead or your monthly fixed costs relentlessly march on despite your sales volume. You’d think it would be easier – sales minus fixed and variable costs (cost of goods sold) equals profit. So you must continually generate enough cash flow […] Written by Bruce Hudson November 22, 2013November 22, 2013
Technology Ignore PPI, Count Pixels by Jerry Weiner, CEO You’ve likely heard that image files going to print should be set to 300 PPI (pixels per inch) and photos for the web should be set to 72 PPI. In actuality, the PPI (often confused with DPI) numbers are of no consequence and can be more or less ignored. What truly […] Written by Jerry Weiner November 15, 2013November 15, 2013
Business Mark's Marketing Moment Marketing Start Planning Now For the First of the Year by Mark Weber, M.Photog.Cr, M.Artist, CPP Now is an important time of year to start planning your marketing strategies for the new year. I know how hard it is to think beyond Thanksgiving, Christmas and New Year, but it is imperative that you have a strategy heading into the first 90 days of 2014. Chances are […] Written by Mark Weber November 8, 2013November 8, 2013
Business Where’s the BIG Money in Photography? by Chris Wunder, Cr. Photog. ASP Do you NEED to earn $100,000 per year from photography? Is photography your HOBBY? Or your LIVELIHOOD? If you’re only looking to supplement your family income with a little added revenue from time to time, maybe your current sales and marketing efforts meet your needs. But if you need […] Written by Chris Wunder October 31, 2013October 31, 2013
Business Marketing How to Dazzle Your Clients and Keep Them Dazzled by Linda McCarthy Over the years, I have made many mistakes as a professional photographer. Through trial and error, listening to my peers and reading about entrepreneurship (I highly recommend Book Yourself Solid, by Michael Port), I soon learned that the services I provided were not about me but about my client. Here are some of my favorite tips I have learned along the way….. […] Written by Chris Wunder October 24, 2013October 24, 2013
Business It’s a Wonderful Life by Mark Weber, M.Photog.Cr, M.Artist, CPP It’s getting closer to that time of year when you start planning holiday get-togethers and spending time with the people you love. You might even watch some sports or turn on one of my all time favorite movies – It’s a Wonderful Life. It’s become a tradition to watch […] Written by Mark Weber October 18, 2013October 18, 2013
Technology Time-Sync Your Cameras by Jerry Weiner, CEO When photographers carry around multiple bodies or have a second shooter (or third, fourth, or twelfth), the clocks on those cameras often vary drastically from each other. This later makes sorting the images in chronological order impossible, which, in turn, makes editing very difficult. Here are some options for syncing your cameras’ […] Written by Jerry Weiner October 9, 2013October 9, 2013
