Business Marketing Dare to Be Different by Mark Weber, M.Photog.Cr, M.Artist, CPP Do you remember the old 7-Up commercial? The one that said it was the Uncola? I’m giving my age away, but what a brilliant marketing campaign. They certainly were not the only non-cola soda on the market, but they were the only ones who promoted it so clearly. It […] Written by Mark Weber May 14, 2013May 14, 2013
Business Offering Payment Plans by Mary Fisk-Taylor, M. Photog., Cr., CPP, ABI, API Jamie Hayes and I own a small, home-based studio in Richmond, Virginia. We specialize in high-end wall portraits and have been in business for over fifteen years. As our business has grown over the years, so has our market area and client list. Unfortunately, with growth […] Written by Mary Fisk-Taylor May 7, 2013May 7, 2013
Business Technology 10 Reasons Why Websites Fail To Live Up To Their Expectations by Ann Monteith For today’s photographers, websites represent a “front door” to their business. So says business expert Ann Monteith, who believes that most photographers are not paying enough attention to this all-important aspect of their photography businesses. “The more our industry grows,” she says, “the more ineffective websites I see.” Following is Ann’s List […] Written by Ann Monteith April 30, 2013April 30, 2013
Technology Turn Your Photo Into a Pastel Painting, Pencil Drawing or Pen and Ink by Melissa Gallo In this demonstration Melissa shows you how to create 3 distinct looks for your photos using textures in Photoshop. See more of Melissa Gallo’s work at PaintedTextures.com. Written by Melissa Gallo April 23, 2013April 23, 2013
Business Handling Selling Objections Head On in Your Photography Business by Sarah Petty As a photography business owner, if you dread selling to your clients because you know that there are going to be objections, you’re not alone. I hear from photographers all the time that they would rather not have the sales presentation at all than to be put in the uncomfortable situation of […] Written by Sarah Petty April 16, 2013April 16, 2013
Business Marketing What Do You Know About Framing? Successful studio owners recognize that many new photographers are losing out on profits that can be generated by frame sales, simply because they don’t know how to sell them or even some of the most basic vocabulary used in the world of retail framing. Here’s a great resource from PictureFrameGuys.com: Their “Picture Frame Glossary” will help […] Written by Marathon Press April 10, 2013April 10, 2013
Business Sports League Rebates – Tips for Sports Photography Beginners by Chris Wunder, Cr.Photog. When you’re just starting out in team sports photography, you quickly learn that sometimes it’s not the quality of the photos we provide to players and parents that determines who gets the opportunity to service the league. Sooner or later, you’ll be faced with a request to “rebate” a portion of […] Written by Chris Wunder April 3, 2013April 3, 2013
Business Good, Better, Best & Oh My Goodness by Mary Fisk-Taylor, M. Photog., Cr., CPP, ABI, API I consider my photography clients savvy and smart, but I also know that they are the “average American consumer”. One thing that I know about the “average American consumer” is that as a general rule we usually buy in the middle. We buy the medium drink, […] Written by Mary Fisk-Taylor March 26, 2013March 26, 2013
Technology Editing Photos Using Two Textures by Jessica Drossin Textures can be a great way to emphasize a subject’s natural features. In this demonstration, Jessica shows you how to apply two vintage-style textures to an image without losing a natural-looking skin tone. See more of Jessica Drossin’s work at JessicaDrossinTextures.blogspot.com. Written by Jessica Drossin March 19, 2013March 19, 2013
Business 25 Biggest Landscaping Mistakes So many photographers operate their businesses from home today, and many are paying lots of attention to how they decorate the interior of their studios. This is very important, but sometimes they forget that it’s also important to decorate the exterior of their homes. After all, when you invite clients to your home, you want […] Written by Marathon Press March 12, 2013March 12, 2013