Business How to Categorize Your Database by Sarah Petty When you know every person in your database intimately, your job as a marketer becomes pretty darn easy. But you might wonder… How do I categorize the people in my database? My answer: As many ways as possible. Your database can be divided into current customers, prospects, and past clients. The more you know, the more personalized your communication can […] Written by Sarah Petty August 28, 2013August 28, 2013
Business Want More Family Portrait Business? Go to Church! by Chris Wunder, Cr.Photog. Consumers spend over $100 million a year on family portraits taken at church. Did you get your share? Many photographers don’t realize that the #1 venue for family portraiture is at local churches through Directory programs. Once the dominant market of large, national traveling photography companies, the time is right for local studios to claim their […] Written by Chris Wunder August 8, 2013August 8, 2013
Business MAP Marketing News/Notes 4th Annual MAP Getaway: Food, Fun & Education by Mark Weber, M.Photog.Cr, M.Artist, CPP The 4th Annual MAP Getaway is over and excitement is high. I find myself wanting more and yet my brain is already on overload from all the incredible new marketing ideas we learned from three of our favorite speakers – Sarah Petty, Bruce Hudson and Melinda and Cristie Reddehase! […] Written by Mark Weber July 18, 2013July 18, 2013
Business 3 Marketing Tools You Can’t Afford To Ignore by Jen Basford I often get asked about branding and why it is so important when it comes to marketing. Many photographers feel that a logo and some pretty colors are all it takes to create a brand. And while a well designed logo is very important to your identity, it is only one part of your […] Written by Jen Basford July 16, 2013July 16, 2013
Business Wedding Photography: Photographing for the Brides First – Part Two by Mary Fisk-Taylor, M. Photog., Cr., CPP, ABI, API In part one, Mary Fisk-Taylor explained why she decided that creating a vibrant vendor-referral strategy was the best way to market her upscale wedding photography business in the Richmond, Virginia, area. After the wedding, I categorize the vendor images I have photographed at the wedding, and I create a […] Written by Mary Fisk-Taylor July 10, 2013July 10, 2013
Business Wedding Photography: Photographing for the Brides First – Part One by Mary Fisk-Taylor, M. Photog., Cr., CPP, ABI, API At Hayes & Fisk the Art of Photography we still love to photograph weddings, and we still insist on delivering custom designed wedding albums and presentation portraits that set us apart in this “shoot and burn” wedding world. I must confess that there is a downside: Our studio has definitely […] Written by Mary Fisk-Taylor June 25, 2013June 25, 2013
Business 5 Habits of Successful Studios by Mark Weber, M.Photog.Cr, M.Artist, CPP I’m a big believer in education, but sometimes people use it as an excuse as to why they are not as successful as they could be! Here are the warning signs that you might not be using your education wisely. You have more notes than time to look through your […] Written by Mark Weber June 19, 2013June 19, 2013
Business Marketing 3 Common Marketing Mistakes That Photographers Make by Jen Basford 3 Common Marketing Mistakes That Photographers Make I recently spoke with a group of senior portrait photographers about marketing. What surprised me the most was how frustrated many of them were! The most common phrase I heard was “I’ve tried everything – nothing works anymore!” I know it often seems as if […] Written by Jen Basford May 29, 2013May 29, 2013
Business Marketing Dare to Be Different by Mark Weber, M.Photog.Cr, M.Artist, CPP Do you remember the old 7-Up commercial? The one that said it was the Uncola? I’m giving my age away, but what a brilliant marketing campaign. They certainly were not the only non-cola soda on the market, but they were the only ones who promoted it so clearly. It […] Written by Mark Weber May 14, 2013May 14, 2013
Business Offering Payment Plans by Mary Fisk-Taylor, M. Photog., Cr., CPP, ABI, API Jamie Hayes and I own a small, home-based studio in Richmond, Virginia. We specialize in high-end wall portraits and have been in business for over fifteen years. As our business has grown over the years, so has our market area and client list. Unfortunately, with growth […] Written by Mary Fisk-Taylor May 7, 2013May 7, 2013
