Business 3 Marketing Tools You Can’t Afford To Ignore by Jen Basford I often get asked about branding and why it is so important when it comes to marketing. Many photographers feel that a logo and some pretty colors are all it takes to create a brand. And while a well designed logo is very important to your identity, it is only one part of your […] Written by Jen Basford July 16, 2013July 16, 2013
Business Wedding Photography: Photographing for the Brides First – Part Two by Mary Fisk-Taylor, M. Photog., Cr., CPP, ABI, API In part one, Mary Fisk-Taylor explained why she decided that creating a vibrant vendor-referral strategy was the best way to market her upscale wedding photography business in the Richmond, Virginia, area. After the wedding, I categorize the vendor images I have photographed at the wedding, and I create a […] Written by Mary Fisk-Taylor July 10, 2013July 10, 2013
Business Wedding Photography: Photographing for the Brides First – Part One by Mary Fisk-Taylor, M. Photog., Cr., CPP, ABI, API At Hayes & Fisk the Art of Photography we still love to photograph weddings, and we still insist on delivering custom designed wedding albums and presentation portraits that set us apart in this “shoot and burn” wedding world. I must confess that there is a downside: Our studio has definitely […] Written by Mary Fisk-Taylor June 25, 2013June 25, 2013
Business 5 Habits of Successful Studios by Mark Weber, M.Photog.Cr, M.Artist, CPP I’m a big believer in education, but sometimes people use it as an excuse as to why they are not as successful as they could be! Here are the warning signs that you might not be using your education wisely. You have more notes than time to look through your […] Written by Mark Weber June 19, 2013June 19, 2013
Business Marketing 3 Common Marketing Mistakes That Photographers Make by Jen Basford 3 Common Marketing Mistakes That Photographers Make I recently spoke with a group of senior portrait photographers about marketing. What surprised me the most was how frustrated many of them were! The most common phrase I heard was “I’ve tried everything – nothing works anymore!” I know it often seems as if […] Written by Jen Basford May 29, 2013May 29, 2013
Business Marketing Dare to Be Different by Mark Weber, M.Photog.Cr, M.Artist, CPP Do you remember the old 7-Up commercial? The one that said it was the Uncola? I’m giving my age away, but what a brilliant marketing campaign. They certainly were not the only non-cola soda on the market, but they were the only ones who promoted it so clearly. It […] Written by Mark Weber May 14, 2013May 14, 2013
Business Offering Payment Plans by Mary Fisk-Taylor, M. Photog., Cr., CPP, ABI, API Jamie Hayes and I own a small, home-based studio in Richmond, Virginia. We specialize in high-end wall portraits and have been in business for over fifteen years. As our business has grown over the years, so has our market area and client list. Unfortunately, with growth […] Written by Mary Fisk-Taylor May 7, 2013May 7, 2013
Business Technology 10 Reasons Why Websites Fail To Live Up To Their Expectations by Ann Monteith For today’s photographers, websites represent a “front door” to their business. So says business expert Ann Monteith, who believes that most photographers are not paying enough attention to this all-important aspect of their photography businesses. “The more our industry grows,” she says, “the more ineffective websites I see.” Following is Ann’s List […] Written by Ann Monteith April 30, 2013April 30, 2013
Business Handling Selling Objections Head On in Your Photography Business by Sarah Petty As a photography business owner, if you dread selling to your clients because you know that there are going to be objections, you’re not alone. I hear from photographers all the time that they would rather not have the sales presentation at all than to be put in the uncomfortable situation of […] Written by Sarah Petty April 16, 2013April 16, 2013
Business Marketing What Do You Know About Framing? Successful studio owners recognize that many new photographers are losing out on profits that can be generated by frame sales, simply because they don’t know how to sell them or even some of the most basic vocabulary used in the world of retail framing. Here’s a great resource from PictureFrameGuys.com: Their “Picture Frame Glossary” will help […] Written by Marathon Press April 10, 2013April 10, 2013
