Business Charities Marketing Photography Education How to Find Opportunities to Be Involved in Your Community “At the end it’s not about what you have or even what you’ve accomplished. It’s about who you’ve lifted up, who you’ve made better. It’s about what you’ve given back. “ Denzel Washington Halloween is a month away, followed by Thanksgiving, Christmas, Chanukah, and a long list of events in virtually every community. NOW is the time to […] Written by Skip Cohen October 1, 2024September 10, 2024
Business Charities Marketing Photography Education How to Create a Charitable Pet Photography Campaign In a world where compassion meets creativity, embark on a journey to make a meaningful impact with your camera. Discover the art of capturing moments that not only celebrate the furry companions in our lives but also contribute to a greater cause. Unleash the power of philanthropy through the lens of pet photography as we […] Written by Mark Weber February 22, 2024February 22, 2024
Business Charities Inspiration Marketing Photography Education One More Key to Success – Cause-Related Marketing So many of you miss the opportunity to tie in cause-related marketing. It’s the perfect ingredient to demonstrate leadership in your community. Here’s the point – Being involved in your community is one of your strongest tools to help build brand awareness. While you need to be directly involved in organizations that give back, you […] Written by Skip Cohen November 16, 2023August 7, 2023
Charities Inspiration Photography Education Special Kids Photography Grows into Hearts and Lens and Includes a Greater Inclusive Reach Tosha Gaines said, “The world is a diverse place; however, most photographers’ portfolios do not reflect that.” Tosha’s program at Imaging USA 2023 stressed stepping out of our comfort zone to bring understanding, empathy, and appreciation for diversity into our photographic scope of service. She further said, “While most photographers are competent when it comes […] Written by Karen Dorame February 16, 2023February 15, 2023
Charities Marketing Charitable Marketing with Pets Intro by Skip Cohen The top three reasons people hire a photographer in the portrait/social categories are brides, babies, and pets. That’s based on a very old Kodak survey, and up until the pandemic, I don’t believe it’s changed for all these years. However, life is different now, and I believe weddings are going to […] Written by Nicole Begley May 28, 2020May 28, 2020
Charities Marketing Finding Non-profits that Fit With Your Style of Community Involvement Along with the sales seasonality of the fourth quarter comes a long list of opportunities for you to get involved in your community. In fact, it’s one of the very best ways to build your reputation and brand. Years ago I heard Jay Conrad Levinson, the father of guerrilla marketing, speak at what used to be […] Written by Skip Cohen October 22, 2018October 22, 2018
Business Charities Marketing Giving Back Helps Get New Clients Giving Back Helps Get New Clients Sometime in the late 80’s, I attended PPA’s annual marketing conference and Jay Conrad Levinson was a guest speaker. He’s the father of guerrilla marketing and is the one who actually coined the term. He passed away in 2013, but there’s no expiration date on anything he shared over […] Written by Sarah Petty August 8, 2018August 8, 2018
Business Charities Making a Charitable Donation of Your Services? What Part is Tax Deductible? Intro by Skip Cohen There’s so much great content on the Internet, often hiding in the archives of some of the most respected artists in the industry. I found this in Nicole Begley’s archives for her “Hair of the Dog” blog. The timing is perfect. We’re right in the heat of tax season and […] Written by Nicole Begley March 7, 2018March 7, 2018
Business Charities Marketing Making the Most of Volunteering as a Photographer Intro by Skip Cohen One of the best ways to separate yourself from the competition is to be involved in the community. In fact, years ago I heard Jay Conrad Levinson (the father of Guerilla Marketing) speak and he talked about giving back to the community as one of the top items on every company’s […] Written by Bob Coates March 27, 2017March 27, 2017
Business Charities Marketing How to Plan Your Mini-Session and Events Calendar I love to plan Mini-Sessions and Events in my business. Events are high-energy, lots of fun and bring in quick revenue. Over the years, I have found that the better I plan for my events, the more profitable they are! By careful planning and putting a system in place, my events are very successful. Here […] Written by Lori Nordstrom July 28, 2016July 28, 2016
