Business Inspiration Are You Involved in Your Community? Are You Involved in Your Community? I’ve written a lot about fund-raisers, charities and being involved in your community, but there’s no such thing as writing too much. Jay Conrad Levinson, who’s best known for his expertise in marketing and coined the expression “Guerilla Marketing” lists “being involved in your community” near the top of […] Written by Skip Cohen January 29, 2018January 29, 2018
Inspiration Marketing Happy New Year Intro by Skip Cohen Recently I shared a post by Mary Marantz from the archives of Justin and Mary’s blog. As Mary does so well, she got a little personal and while this one is similar it’s a perfect reminder to wish your readers a Happy New Year. We’re all searching for ways to thank […] Written by Justin & Mary Marantz December 11, 2017December 11, 2017
Inspiration Lifestyle Three Simple Rules of Life Intro by Skip Cohen Wandering through the archives of Justin and Mary Marantz’s blog I found this little gem. It got me thinking about the challenges so many of you have with content for your blog. The truth is many of you make it harder than it needs to be. Don’t be afraid to […] Written by Justin & Mary Marantz December 4, 2017December 4, 2017
Inspiration Marketing Show What You Want to Shoot Intro by Skip Cohen Over the last few years, I’ve reviewed at least three hundred photographer’s websites covering just about every specialty. The idea started as part of the registration fee for Skip’s Summer School in 2012 and it just continued over the years. One thing I’ve noticed over and again are the images shared […] Written by Justin & Mary Marantz October 30, 2017October 30, 2017
Inspiration Marketing Social Media Sharing Your Personal Side in Blog Posts Intro by Skip Cohen Your website is about what you sell, while your blog is about what’s in your heart. The challenge with many of you is finding some middle ground when it comes to what you share in blog posts. You need to be careful and stay with what’s most interesting to your readers, […] Written by Justin & Mary Marantz September 13, 2017September 13, 2017
Inspiration Techniques Great Images Aren’t About Your Gear Over and again at so many seminars and shows over the years I’ve heard photographers say to a speaker, “Sure you can take a great shot, look at all the gear you have!” or there’s the ever popular, “I wish I had their gear!” Years ago in the Hasselblad booth, we had a photographer come […] Written by Skip Cohen August 30, 2017August 30, 2017
Inspiration Marketing The Real Benefits of Entering Print Competition Intro by Skip Cohen Twenty years ago I entered my first WPPI Print Competition. I had a great image taken while scuba diving and wanted to see how it did. At the time I worked for Hasselblad, so there was no connection to WPPI. Well, the photograph did well enough to be included in the […] Written by Sarah Petty August 28, 2017August 28, 2017
Inspiration Techniques Print Competition – Success and Building Your Skill Set Intro by Skip Cohen Years ago I entered my first print for competition. It was at WPPI and I only entered one print. The judging was open to the public, so that Saturday morning when I knew my print was likely to be judged, I wandered into the room and quietly sat down in the […] Written by Bob Coates July 10, 2017July 10, 2017
Business Inspiration Pet Photography – At the Top of the List Intro by Skip Cohen Several years ago Tamara Lackey published a blog post about her family’s experience with a new puppy. The short post is below. It’s the perfect reminder of the role pets play in our lives, but like the old expression about the shoemaker’s children needing shoes, so many photographers forget to share […] Written by Tamara Lackey June 19, 2017June 19, 2017
Inspiration Techniques Never Stop Building Your Skill Set Intro by Skip Cohen Five years ago Michele Celentano got up to speak to a group of photographers at an SCU boot camp we held in Las Vegas. She looked around the room, was quiet for a second and then said, “Twenty years ago I was sitting right where you are and wondering how long […] Written by Michele Celentano June 14, 2017June 14, 2017
