Business Inspiration Marketing Photography Education How a Dynamic Website Can Make Your Business Pop Ever Forget to Unlock the Front Door…of Your Business? In the days before the Internet, nobody in the bricks-and-mortar world ever forgot to unlock their front door. Yet, today most of you have an online business and rarely check to make sure the front door is open! If your website isn’t working the way you planned, there’s […] Written by Skip Cohen August 26, 2025July 9, 2025
Business Inspiration Marketing Photography Education How Add-On-Sales Can Make your Business Explode Every day we deal with add-on sales. From a clerk at McDonald’s asking if we want fries to the checkout clerk at the supermarket who asks, “Did you find everything you needed?” While I’d like to take credit for the foundation of today’s post, it’s thanks to my good buddy, Doug Box. I first heard him talk […] Written by Skip Cohen August 12, 2025August 7, 2025
Business Marketing Photography Education How to Make Your Business Explode Thru Fabulous Networking Networking with other businesses is a powerful way to expand your reach, create partnerships, and grow your brand. By fostering meaningful connections, you can leverage mutual strengths, gain referrals, and access new opportunities. Here’s a comprehensive guide on how to network effectively with other businesses. 1. Define Your Goals Before diving into networking, clarify what […] Written by Mark Weber August 7, 2025August 7, 2025
Business Marketing Photography Education How to Prepare for Your Best Fall Family Photo Sessions Summer may be in full swing, but it’s the perfect time to start planning your fall family session marketing strategy. Booking early ensures you secure clients before the autumn rush, giving you a jumpstart on the busiest photography season of the year. Here’s how to effectively promote your fall family sessions starting in July: 1. Create […] Written by Mark Weber July 15, 2025January 23, 2025
Business Marketing Photography Education Don’t Miss Father’s Day! If you missed promoting your services and products for Mother’s Day and graduation, crank up the volume and aggressively go after Father’s Day. This is the last “race” in the seasonality trifecta. Think about it—most dads are missing an updated family portrait. Even more apparent is the target buyer—it’s MOM! Women make 98% of the […] Written by Skip Cohen June 5, 2025May 16, 2025
Business Inspiration Marketing Photography Education Growth Only Happens Outside Your Comfort Zone Risk more than other’s think is safe. Care more than others think is wise.Dream more than others think is practical.Expect more than others think is realistic.Claude Bissell The quote above is so on point for the way many of you look at your career as a photographer. It came out of Lou Mitchell’s book on positive […] Written by Skip Cohen May 20, 2025April 8, 2025
Business Marketing Photography Education Time to Clean Up Your Website Galleries I know I’ve written about this in the past, but it’s that time of year again – seasonality! And with the ever-growing presence of more consumers online, your site is hopefully going to be viewed more and more. Today, your Internet presence is the equivalent of a brick-and-mortar business just a few years ago. It’s […] Written by Skip Cohen May 6, 2025April 8, 2025
Business Marketing Photography Education How to Attract the Customers You Want Over the years, on my personal blog, I’ve shared ideas that are building blocks for a successful business. One of my favorites is a series of suggestions to help photographers expand their reach to a bigger audience. There are too many of you who thought just by opening your business and hanging a sign; customers […] Written by Skip Cohen April 29, 2025March 18, 2025
Business Inspiration Marketing Photography Education How to Reach Your Dreams You are never too old to set another goal or to dream a new dream. C.S. Lewis This is a short post, but about a topic that seems to always get pushed to the “back burner.” I found the quote above in a book by Lou Mitchell, who went on to write: Reflect on your own […] Written by Skip Cohen April 10, 2025March 18, 2025
Branding Business Marketing Photography Education How to be Fabulous with Your Image & Brand Awareness Having the right marketing support materials is essential for building and maintaining a strong, cohesive brand. Here are the core pieces you need to effectively represent and promote your brand: 1. Brand Identity Materials 2. Digital Presence 3. Printed Collateral 4. Sales & Presentation Tools 5. Content Marketing Assets 6. Promotional Items 7. Customer Communication […] Written by Mark Weber March 20, 2025February 13, 2025
