Business Marketing Photography Education The Secret to the Most Successful Business Cards The “most successful” business cards are the ones that get remembered, kept, and acted upon. Success isn’t about flashy design alone—it’s about being clear, professional, and aligned with your brand. Here are the types of business cards that tend to perform best: 1. Clean & Minimalist Cards 2. Branded & Creative Cards 3. Cards with a Visual Hook 4. Unique […] Written by Mark Weber March 3, 2026January 21, 2026
Business Marketing Photography Education How to Turn Seasonal Easter Sessions into Long-Term Clients Easter is one of the most joyful times of the year to photograph. From pastel colors and blooming flowers to families dressed in their Sunday best, the season practically invites beautiful portraits. But while Easter sessions are a fantastic way to fill your calendar, they can also become a powerful stepping stone to building long-term […] Written by Mark Weber February 3, 2026January 21, 2026
Business Holidays Inspiration Marketing Photography Education How to Make Valentine’s Day Unforgettable with a Photography Experience For many photographers, this time of year tends to be a little slower. But Valentine’s Day is a golden opportunity you don’t want to miss. It’s the perfect chance to offer couples something unique—a lasting experience that goes far beyond flowers or dinner. Think about the magic you can create capturing the spark of two […] Written by Mark Weber January 20, 2026September 16, 2025
Business Inspiration Marketing Photography Education How to Set Business Goals That Drive Results In business, goals aren’t just nice to have—they’re the roadmap for growth. Without them, you drift and resources scatter. Once you have your goals set, share it with someone. Doing so increases your odds for success. Here’s how to set goals that make an impact: Tie goals to strategy.A goal should directly support your company’s […] Written by Mark Weber January 8, 2026September 16, 2025
Business Marketing Photography Education How to Write a Photographer “About” Page That Actually Connects I know I wrote about this topic a while back, but after reviewing dozens of photographer websites recently, I was shocked at how many artists are missing the mark! Your About page—your online bio—is one of the most important parts of your website. It’s not just filler text; it’s your opportunity to build trust and connect emotionally with […] Written by Skip Cohen December 16, 2025October 23, 2025
Business Inspiration Marketing Photography Education Photography Promotion Ideas For the First Quarter The new year is just around the corner. Holiday work is about over and while it would’ve been ideal to have your business strategy done back in August, life can get in the way. But it’s never too late to plan ahead, even if it isn’t as far in advance as you’d like. Some people […] Written by Mark Weber December 9, 2025December 4, 2025
Business Marketing Photography Education How to Jumpstart Your Photography Business for 2026 We’re down to the wire for 2025, leaving the remaining days of December to wrap up loose ends. It’s also the perfect time to start setting the stage for the new year. I know you’ve got a lot going on, but there are still plenty of things you can be doing—or keeping on the back […] Written by Skip Cohen December 2, 2025October 23, 2025
Business Marketing Photography Education Time Management How to Start Planning Your Photography Business Strategy for 2026 It might feel like 2026 is still far off, but in business terms, it’s right around the corner. The most successful photographers don’t just shoot and hope—they plan with intention. A strong strategy gives your creativity direction and your business real momentum. Here’s how to start laying the groundwork now to make 2026 your best year yet. 1. Reflect […] Written by Mark Weber November 13, 2025June 26, 2025
Business Marketing Photography Education The Care and Feeding of Your Network “If you want to go fast, go alone. If you want to go far, go with others.” African Proverb It’s the perfect time of year to put more care into your network. The holidays provide an opportunity to keep in touch with people simply through the spirit of the season. The key here is to […] Written by Skip Cohen November 6, 2025October 14, 2025
Branding Inspiration Marketing Packaging Photography Education Why Branded Delivery Materials Matter More Than You Think As photographers, we pour our heart into every session—from planning and shooting to editing each final image with care. But what happens when it’s time to deliver the final product? Too often, that moment is treated as an afterthought. If you’re handing off your work in a plain envelope or unmarked USB drive, you’re missing […] Written by Mark Weber November 4, 2025June 26, 2025
