Business Marketing Photography Education Sales How to Turn Senior Photography into Family Photography For those of you who have photographed High School Seniors, now is the time to follow up and invite the families back for family portraits. This is not a new idea and chances are you’ve already offered this type of session to the mom as part of the benefits of having Senior portraits done thru […] Written by Mark Weber August 22, 2024August 10, 2023
Business Marketing Photography Education How to Get Families Motivated for Fall Portraits The fall is such a wonderful time of year for most states. Late September thru mid-October we start cooling down and needing light jackets in the mornings & evenings again. With that comes the changing color on the trees. It makes an ideal time to do family portraits. The timing is also ideal. Late September […] Written by Mark Weber August 6, 2024August 10, 2023
Business Marketing Photography Education Is It Time for a Little House Cleaning? If you haven’t cleaned up various aspects of your business as we go into the busy season, you’ll never get around to it. While some of the things on my list are clean-up projects, others are necessary to help your business run smoother. As a kid, I remember being told I couldn’t play with friends […] Written by Skip Cohen July 23, 2024May 21, 2024
Business Marketing Photography Education Ideas to Grow Your Business Growing your business is no different than caring for a plant. It needs water, sunlight, the right temperature, and nutrients to grow. Your business needs the same attention with new products, communication to your subjects, a great skill set, demonstrated trust with clients, and everything needs to be “seasoned” with your enthusiasm and love for […] Written by Skip Cohen June 13, 2024April 30, 2024
Marketing Photography Education How to Maximize Results for a Fall Family Photography Campaign It’s hard to believe that we are talking about planning for your fall family portraits already but now is the best time to plan ahead. A great marketing campaign doesn’t come together in just a week. A good rule of thumb is to start planning about 8 weeks in advance to maximize your potential. Here’s […] Written by Mark Weber June 11, 2024May 21, 2024
Inspiration Marketing Photography Education Could Your Response Time be Faster? Over the last few years I’ve been surprised at how slow so many business owners are to respond to an email or voicemail. And I’ve heard virtually every excuse for why an email went to spam, or a completed contact form on a website never reached its destination. Here’s my point – One of your […] Written by Skip Cohen May 28, 2024April 29, 2024
Marketing Photography Education How to Have a Successful High School Senior Season Intro by Mark Weber M.Photog., Cr., M. Artist, CPP Every year there is a new group of students who have reached an important milestone in life – their high school graduation. While the industry has changed, what hasn’t is their excitement, dreams and hope for a successful future. Each student has their own personality and […] Written by Jessica Baer May 14, 2024March 14, 2024
Business Marketing Photography Education How to Implement the Most Powerful Marketing Tool You Have Referrals are the bedrock of every business. Here are 3 simple things you can do to start generating referrals immediately. First, you have to ask for a referral. If you don’t ask, the customer doesn’t realize how much they can help you. Saying something like – “Our business was built on the referral of others […] Written by Mark Weber May 7, 2024March 27, 2024
Branding Business Marketing Photography Education How to Tap Into the Power of Photographic Community Displays Your business is built around word of mouth. Is your photography getting the community exposure it needs? This post will give you some answers. Having community displays does 3 things – Having community displays gives you exposure to your clients in ways that other forms of advertising can’t. It’s almost like a referral process in […] Written by Mark Weber April 25, 2024March 4, 2024
Business Marketing Photography Education Expert Tips for Growing a Photography Business Today Have you ever daydreamed about hitting the reset button on your photography business? Or perhaps you’re standing at the threshold, camera in hand, wondering where to begin. In the bustling world of photography, where trends shift like the tide and technology evolves at lightning speed, charting a course for success in 2024 can seem daunting. […] Written by Nicole Begley April 23, 2024February 26, 2024
