Business Marketing Photography Education How to Promote Professional Business Portraits Creating professional head and shoulder business portraits involves several steps, from planning and preparation to actual photography and post-processing. Here’s a step-by-step guide to help you get started: Remember, communication and collaboration with your clients are key to delivering portraits that match their vision and needs. Practice and experience will help you refine your skills […] Written by Mark Weber December 10, 2024August 10, 2023
Business Inspiration Marketing Photography Education 2024: Down to the Wire, Wrap Up We all know the expression, “Time flies when you’re having a good time.” Well, 2024 proved it flies even when you’re NOT having a good time…storms, fires, floods, politics, and days when it indeed seemed like the whole world had run amuck – time still flew by. Here we are with just over two weeks until a […] Written by Skip Cohen December 3, 2024November 19, 2024
Business Marketing Photography Education The Importance of Learning to Say ‘No’ “Saying ‘No’ leaves room for the right yes to come along!” Cindie Spiegel Out of everything that we’ve been taught about business over the years, the least discussed has been when to turn down business…AKA: When to say “No.” Nobody wants to ever turn down business. That makes learning to say “No” one of the […] Written by Skip Cohen November 26, 2024October 8, 2024
Business Holidays Marketing Photography Education While They’re Together – How to Get Last-Minute Family Portraits The holidays are fast approaching and the Thanksgiving break is a time when families are getting together for the first time in a while, especially if they have kids in college. What better way than to promote that you’re able to photograph the family while everyone is together? It doesn’t take much. Promoting that you […] Written by Mark Weber November 5, 2024August 10, 2023
Business Holidays Marketing Photography Education Sales How to Help Your Customers Wrap Up Christmas Early The holidays can get pretty hectic. Besides work, life in general can get a bit crazy and if you live in the snowy part of the States I don’t have to remind you that ice and snow can add to the stress. One thing that never changes tho is that families value photographs of each […] Written by Mark Weber October 24, 2024August 10, 2023
Business Marketing Photography Education Hero Marketing – How to Take Your Business to the Next Level Let’s face it – marketing is HARD! Potential clients are inundated with ads while trends are constantly changing. Reaching people is more difficult than ever before. So, what can we do to find those clients? I’m sure you’ve heard the term “relationship marketing”, right? Consider a twist on this concept which I like to call “Hero Marketing”. My journey into […] Written by Lisa Asp October 10, 2024July 30, 2024
Inspiration Marketing Photography Education Sales How to Have Gift Certificates Jump Start Your Holiday Sales Gift certificate sales are a $884 billion dollar global industry in the past couple of years and growing! 47% of Americans have at least 1 unused gift card. They are popular and you should tap into this market A quick way to do that is a “Double Your Dollars” gift card sale. This can be […] Written by Mark Weber October 8, 2024August 10, 2023
Business Marketing Photography Education How to Gain Business Exposure Using a Press Release In today’s era of constant social media posts, submitting a press release to a local news outlet is a highly effective, yet often overlooked method of gaining credible business exposure. Readers tend to trust articles more than advertisements since articles are perceived as editorial content rather than paid promotions. Compared to other marketing strategies, press […] Written by Karen Walker October 3, 2024July 11, 2024
Business Charities Marketing Photography Education How to Find Opportunities to Be Involved in Your Community “At the end it’s not about what you have or even what you’ve accomplished. It’s about who you’ve lifted up, who you’ve made better. It’s about what you’ve given back. “ Denzel Washington Halloween is a month away, followed by Thanksgiving, Christmas, Chanukah, and a long list of events in virtually every community. NOW is the time to […] Written by Skip Cohen October 1, 2024September 10, 2024
Business Marketing Photography Education Partnerships: Expanding Your Reach and a Stronger Business It might be September, but there’s still time to establish partnerships to expand your brand awareness as we go into the seasonality of the fourth quarter. Stop thinking you have to be a solo act! “If you want to go fast, go alone. If you want to go far, go together.” African Proverb I’m a […] Written by Skip Cohen September 19, 2024August 21, 2024
