Branding Inspiration Marketing Packaging Photography Education Why Branded Delivery Materials Matter More Than You Think As photographers, we pour our heart into every session—from planning and shooting to editing each final image with care. But what happens when it’s time to deliver the final product? Too often, that moment is treated as an afterthought. If you’re handing off your work in a plain envelope or unmarked USB drive, you’re missing […] Written by Mark Weber November 4, 2025June 26, 2025
Holidays Marketing Photography Education How to Promote Family Sessions Close to Christmas As Christmas draws near, many photographers slow down or assume it’s too late to book more sessions—but in reality, this is a golden opportunity. Plenty of families are just now realizing they want updated photos for cards, gifts, or to document the season. With the right approach, you can fill your calendar, make some extra income, […] Written by Mark Weber October 28, 2025June 26, 2025
Business Marketing Photography Education How to Get Your Photographic Business Ready for 2026! It’s October, and while we still have the fourth quarter and holiday seasonality ahead of us, NOW is the time to be thinking about things you may want to do at the start of the new year. Why? Because time flies when you’re having a good time, and you’re hoping to be very busy leading […] Written by Skip Cohen October 23, 2025September 22, 2025
Business Marketing Photography Education The Sweetest Fundraiser You’ll Ever Offer If you’re looking to add a creative fundraiser into your marketing plan? Cones & Canines pet sessions allow you to create irresistible content, raise money for an animal rescue or shelter, and create an experience for pet owners they will never forget. The Cones and Canines Event I partnered with a local business who offered a space […] Written by Lisa Francescon October 21, 2025July 15, 2025
Business Holidays Marketing Photography Education Time to Think About Your Holiday Card for 2025! At least once a year, I do my best to remind you about one of the easiest and most effective marketing tools you have: holiday cards. Many of you offer holiday cards to your clients, but I’m writing about your personal card for this year. There are many of you who just don’t get it. […] Written by Skip Cohen September 30, 2025August 19, 2025
Business Holidays Marketing Photography Education The Hidden Value of Gift Cards: Why Every Business Should Offer Them In a world where convenience often drives purchasing decisions, gift cards have become a staple of modern commerce. Whether tucked into a birthday card, sent via email, or used as a holiday stocking stuffer, gift cards offer a flexible and popular option for consumers. But if you’re a business owner, you might be wondering—are they […] Written by Mark Weber September 25, 2025September 22, 2025
Business Inspiration Marketing Photography Education How to Know What Your Photography is Worth? One of the things I’ve noticed that new photographers struggle with most, is how to price their work. I admit when we opened our studio (back in the dark ages when we chiseled pictures onto stone tablets) we checked what the other three studios in town were charging. Then we priced ourselves just a little […] Written by Holly Howe August 28, 2025May 16, 2025
Business Inspiration Marketing Photography Education How a Dynamic Website Can Make Your Business Pop Ever Forget to Unlock the Front Door…of Your Business? In the days before the Internet, nobody in the bricks-and-mortar world ever forgot to unlock their front door. Yet, today most of you have an online business and rarely check to make sure the front door is open! If your website isn’t working the way you planned, there’s […] Written by Skip Cohen August 26, 2025July 9, 2025
Business Inspiration Marketing Photography Education How Add-On-Sales Can Make your Business Explode Every day we deal with add-on sales. From a clerk at McDonald’s asking if we want fries to the checkout clerk at the supermarket who asks, “Did you find everything you needed?” While I’d like to take credit for the foundation of today’s post, it’s thanks to my good buddy, Doug Box. I first heard him talk […] Written by Skip Cohen August 12, 2025August 7, 2025
Business Marketing Photography Education How to Make Your Business Explode Thru Fabulous Networking Networking with other businesses is a powerful way to expand your reach, create partnerships, and grow your brand. By fostering meaningful connections, you can leverage mutual strengths, gain referrals, and access new opportunities. Here’s a comprehensive guide on how to network effectively with other businesses. 1. Define Your Goals Before diving into networking, clarify what […] Written by Mark Weber August 7, 2025August 7, 2025
