Business Marketing Photography Education How to Avoid Murphy’s Law: What’s Your Backup Plan? Murphy’s Law is: If anything can go wrong, it will. Then there’s Murphy’s Second Law: Murphy was an optimist! Here’s my point – if you were ever in a car accident or even a minor fender-bender, you were incredibly cautious for weeks or months afterward. But over time, you got back to your old habits. The same thing […] Written by Skip Cohen October 10, 2023July 24, 2023
Business Inspiration Marketing Photography Education Time Management How to Make Weekly Plans Simple Enough to Follow! What does your weekly schedule look like? So many times, as small business owners, we make lists and lists of all of the things that need to get done, but somehow rarely feel productive. We certainly feel busy, but at the end of the day we look back wondering what was actually accomplished! For photographers, the […] Written by Lori Nordstrom October 3, 2023July 18, 2023
Business Marketing Photography Education How to Make Direct Mail Work for You! I know this topic is going to sound self-serving. Of course, a printing company is going to promote that direct mail marketing isn’t dead right? Direct mail is a bit of a mystery to many. Most people are afraid of Direct mail for these reasons: I caution you if you’ve had one or more of […] Written by Mark Weber September 28, 2023September 28, 2023
Business Inspiration Marketing Photography Education Where’s My Marketing Jetpack? Remember how it was predicted that one day we would all be flying around with jet packs by now? Oh, how the insurance companies and law enforcement would love that right? So where’s my marketing jetpack? Where’s the automated program to handle all that promotional stuff for me? Sadly, neither the jet packs nor the […] Written by Mark Weber September 5, 2023July 6, 2023
Business Inspiration Marketing Photography Education Creating Your Own Seasonality Think about it – nothing major is happening in the consumer world, and we’re still way ahead of holiday seasonality. Even in the world of snail mail, things are relatively quiet. This is an excellent time for you to get everyone’s attention with a special offer via email or direct mail! At the beginning of July, […] Written by Skip Cohen August 31, 2023August 7, 2023
Business Marketing Technology Are You Taking Advantage of Technology? I’m always amazed at the improvement of each new camera, strobe, tripod, or light stand. Cameras are able to see better than our own eyes. Strobes are practically lighting a scene automatically in a way that you almost can’t take a bad photograph. Tripods are getting lighter yet more sturdy. Light stands are more adaptable […] Written by Mark Weber August 24, 2023July 5, 2023
Business Marketing Photography Education Expanding Your Reach – Time to Grow Your Brand From your blog to all the platforms in social media, direct mail, and community involvement, your reach has the potential to grow every day. Use Your Blog: Your website is about what you sell, but your blog is about what’s in your heart. Share content that’s built on a foundation of capturing memories. Share gift ideas […] Written by Skip Cohen August 17, 2023July 13, 2023
Business Marketing Photography Education Is Direct Mail Dead or Alive? I know the topic of – “Is Direct Mail Dead or Alive?” is going to sound self-serving. Of course, a printing company is going to promote that direct mail marketing is alive and well, right? It’s a topic that I take seriously and have followed closely for years. I (we) want you to be successful […] Written by Mark Weber August 15, 2023July 5, 2023
Business Marketing Photography Education Keep it Simple to Get More Photography Clients Getting more photography clients can be a mystery. How do you get strangers to hire you? Friends and family are the low-hanging fruit, but it’s not always easy to build a business with clients you feel inclined to serve for free or super cheap. So how do you get fresh clients who don’t bring an […] Written by Lara Grauer July 20, 2023May 31, 2023
Business Marketing Photography Education Plan for Fall Families Now! As of this posting, we are less than a couple of weeks from school starting in many states. We are about 90 days from Halloween. 120 days from Thanksgiving. The days are getting shorter. The weather will begin cooling down. See where I’m going with this? The holidays will be here before you know it. […] Written by Mark Weber July 18, 2023July 18, 2023
