Business Inspiration Marketing Photography Education Creating Your Own Seasonality Think about it – nothing major is happening in the consumer world, and we’re still way ahead of holiday seasonality. Even in the world of snail mail, things are relatively quiet. This is an excellent time for you to get everyone’s attention with a special offer via email or direct mail! At the beginning of July, […] Written by Skip Cohen August 31, 2023August 7, 2023
Business Marketing Technology Are You Taking Advantage of Technology? I’m always amazed at the improvement of each new camera, strobe, tripod, or light stand. Cameras are able to see better than our own eyes. Strobes are practically lighting a scene automatically in a way that you almost can’t take a bad photograph. Tripods are getting lighter yet more sturdy. Light stands are more adaptable […] Written by Mark Weber August 24, 2023July 5, 2023
Business Marketing Photography Education Expanding Your Reach – Time to Grow Your Brand From your blog to all the platforms in social media, direct mail, and community involvement, your reach has the potential to grow every day. Use Your Blog: Your website is about what you sell, but your blog is about what’s in your heart. Share content that’s built on a foundation of capturing memories. Share gift ideas […] Written by Skip Cohen August 17, 2023July 13, 2023
Business Marketing Photography Education Is Direct Mail Dead or Alive? I know the topic of – “Is Direct Mail Dead or Alive?” is going to sound self-serving. Of course, a printing company is going to promote that direct mail marketing is alive and well, right? It’s a topic that I take seriously and have followed closely for years. I (we) want you to be successful […] Written by Mark Weber August 15, 2023July 5, 2023
Business Marketing Photography Education Keep it Simple to Get More Photography Clients Getting more photography clients can be a mystery. How do you get strangers to hire you? Friends and family are the low-hanging fruit, but it’s not always easy to build a business with clients you feel inclined to serve for free or super cheap. So how do you get fresh clients who don’t bring an […] Written by Lara Grauer July 20, 2023May 31, 2023
Business Marketing Photography Education Plan for Fall Families Now! As of this posting, we are less than a couple of weeks from school starting in many states. We are about 90 days from Halloween. 120 days from Thanksgiving. The days are getting shorter. The weather will begin cooling down. See where I’m going with this? The holidays will be here before you know it. […] Written by Mark Weber July 18, 2023July 18, 2023
Business Marketing Photography Education What is Your Uniqueness? There was a great article in the April 2023 PPA Magazine titled “Reading the Room – How Ed Carreon Gets to the Heart of His Clients’ Needs” By Jeff Kent. It’s on pages 68 – 77. I give it my highest recommendation to read. After reading this article it reminded me again of the importance […] Written by Mark Weber June 20, 2023May 8, 2023
Customer Satisfaction Marketing Photography Uncategorized Five Great Things to Say to an Upset Customer Intro by Skip Cohen There’s so much great content in Shep Hyken’s blog archives. Setting the highest possible standard for Customer Service is your not-so-secret weapon to give you a leadership reputation in your community. I grew up in Customer Service in Polaroid back in the 70s. The SX-70 had come out and those first […] Written by Shep Hyken May 23, 2023April 13, 2023
Customer Satisfaction Marketing Photography Education Reasons Why a Customer Will Stop Doing Business With You Intro by Skip Cohen I’m a big Shep Hyken fan! But, there’s also so much in his archives that’s relevant – no spoilage date like a carton of milk. Customer Service is your not-so-secret weapon to separate yourself from your competitors. In this archived post, Shep hits on three reasons customers might walk away, but […] Written by Shep Hyken May 2, 2023March 22, 2023
Marketing Photography Education Sales How to Start a Newborn Program Whether you are currently a newborn photographer, have considered photographing newborns, or the thought of photographing a baby freaks you out… as a photographer, you have more than likely been asked to photograph a newborn session at one point or another. Even if you never want to “specialize” in photographing newborns, if you are a […] Written by Lori Nordstrom April 27, 2023March 1, 2023
