Inspiration Photography Education How to Prepare for IUSA It’s that time of year! Many of you will be headed to IUSA, but have you done what you need to get the very most out of the experience? IUSA, as well as other conventions you might attend this year are vital to strengthening your skillset; growing your marketing expertise and increasing revenue. Plus, being […] Written by Skip Cohen January 25, 2024January 23, 2024
Business Inspiration Photography Education Tapping into the Value of Your Peers As I sat there in Colorado Springs, staring at the Rocky Mountains, I had a minute to reflect on how I got here. Do you ever have those moments? I mean, I live in Nebraska, and I get to spend a week in Colorado with some of my peers, helping them learn more about video […] Written by Jim Bunger January 23, 2024January 23, 2024
Business Inspiration Photography Education One Trick Ponies We’re into a new year and officially in what we all think of as convention season. IUSA, WPPI, and a number of regional and state conventions are right around the corner. You should be attending every possible event you can. But today’s post is really about why you’re going to a convention. Great conferences are […] Written by Skip Cohen January 16, 2024January 11, 2024
Business Inspiration Photography Education Self Publishing How to Self-Publish: Defining Your Audience and Purpose Do you have an idea for a book but need some direction? Not sure of what materials and techniques to specify to the printer? Are you wondering what others in your genre are doing? You’ll need to do some research if you haven’t already. One of the first things to do is clearly define your […] Written by Martin Pugh January 11, 2024September 25, 2023
Photography Photography Education How to Choose the Best Photography Safari Do you love photography? Do you love wildlife? Then an African photo safari is probably on your bucket list. But where to go, who to book, and what to expect can make the trip seem overwhelming. Here are some pointers on what to look for to ensure the best photo safari for this once-in-a-lifetime trip. […] Written by Jenny Gegg January 9, 2024August 31, 2023
Business Inspiration Marketing Photography Education Becoming a Powerhouse in the New Year “If it weren’t for change there’d be no butterflies!” Unknown Author It’s a new year, and most of you are just getting back into the swing of things. But most of us start out the same way – we think about last year; we set a few goals for the new year, mostly in our […] Written by Skip Cohen January 4, 2024December 7, 2023
Business Marketing Photography Education How to Have a Successful Valentine’s Day Special Is it worth doing a Valentine’s Day Promotion? The National Retail Federation reported that in 2023 people spent a total of $25.9 billion on Valentine’s Day — the second-highest year on record — and per-person spending was around $193, according to NRF and Prosper Insights and Analytics’ annual Valentines Day survey. Think about it. People […] Written by Mark Weber January 2, 2024August 2, 2023
Business Inspiration Photography Education Don’t Let the Universe Drag You Down Intro by Skip Cohen If you’ve met Sarah Petty or followed her for even the shortest amount of time, then you already know the level of sincerity in everything she talks about. Sarah walks the talk and so often I find her insight incredibly valuable. This post is from her Joy of Marketing blog and it hits […] Written by Sarah Petty December 28, 2023August 31, 2023
Business Inspiration Marketing Photography Education How to Boost Final Year Sales with Display Specials Just a reminder that more cash is given as gifts at Christmas time than any other time of year. Planning how you’ll help people spend their money with you is your main priority starting right now. What are some easy things you can do? Have a Gallery Display in your community (or even in your […] Written by Mark Weber December 26, 2023August 11, 2023
Business Photography Education Sales How to Create a Newborn Products Strategy Most photographers ask themselves the question, “What are parents buying these days from their newborn sessions?”. But I’d like to give you this thought; your clients don’t know what they want to buy until you tell them! You get to decide what you want your clients to own, what products will best show off your […] Written by Lori Nordstrom December 19, 2023August 21, 2023
