Business Marathon Marketing Moment Marketing Photography Photography Education How to Get Started in Pet Photography I have been a big fan of Nicole Begley for a long time. Everything she does she does with purpose thru educated business strategies and incredible communication. What has impressed me, even more, is that she has managed to have her personality show all thru her brand. It’s in all her printed materials and social […] Written by Nicole Begley August 30, 2022August 29, 2022
Business Inspiration Marketing Photography Education The “Worst” Thing That Happens Is Your Customers Love you Intro by Skip Cohen Obviously, I’m a huge Shep Hyken fan, and so appreciate his permission to share his wisdom on the Marathon Press blog. Today’s post was written around Valentine’s Day several years ago, but there’s no expiration date on great advice! This one especially hit home. It’s all about the importance of problem-solving […] Written by Shep Hyken August 23, 2022August 23, 2022
Business Inspiration Photography Education Time Management A Business Model that Came From Purging the Garage Intro by Skip Cohen I’m a huge Sarah Petty fan. She never stops sharing relevant content. Plus, she finds great lessons in so many of the things we do all the time. From our garage right down to that one kitchen drawer that seems to be a magnet for everything miscellaneous in our lives, we’re […] Written by Sarah Petty August 16, 2022August 15, 2022
Business Inspiration Marathon Marketing Moment Marketing Photography Education How to Tap Into the Power of Referrals Every business in the world depends on the referral of happy customers. By adding a few changes to your customer interaction, you can greatly increase your opportunity to attract new, qualified customers. My buddy Skip Cohen and I did a podcast on “How to Tap Into the Power of Referrals”. We discussed ideas and examples […] Written by Mark Weber August 9, 2022August 8, 2022
Business Marathon Marketing Moment Marketing Photography Education People, Profits, and Portraits Part 2 Profits, People, and Portraits – Your 4th Quarter Marketing Part 2 This is part 2 of our 2 part series on preparing your business for the 4th quarter with Mark Weber and Skip Cohen. Regardless of your target product line, you need to put a marketing plan in place or risk maximizing profits. Read part 1 here. […] Written by Mark Weber August 4, 2022August 3, 2022
Business Marathon Marketing Moment Marketing Photography Education Profits, People and Portraits Part 1 Profits, People, and Portraits – Your 4th Quarter Marketing The marketing decisions you make today will have a direct effect on the success of your fourth quarter. That in turn affects the profits you make to carry you thru the slower time of year. Regardless of your target product line, you need to put a […] Written by Mark Weber August 2, 2022August 2, 2022
Business Marathon Marketing Moment Marketing Photography Education Social Media Personalizing Your Business thru YouTube YouTube allows you to connect with your customers that you just can’t do thru traditional media. It will enable you to show your personality and for them to get to know you thru not just one video but a series of videos that eventually builds credibility and trust in you. Marketing your business requires a […] Written by Mark Weber July 28, 2022September 27, 2022
Photography Photography Education Techniques How to Modify Light for Maximum Impact Understanding the quality and direction of light is the core of professional photography. Understanding how to control it is critical. Sometimes that means modifying it for optimum results. This is true regardless if you shoot with the latest high-end cameras or your cell phone. The light source, quality of it, and the direction all play […] Written by Mark Weber July 21, 2022July 20, 2022
Photo Editing Photography Photography Education Photoshop Things I Can’t Believe Photoshop Can Do! Photoshop and Lightroom are every photographers best friend. We couldn’t operate without them anymore. And as long as I’ve been using both, there’s still things I can’t believe Photoshop can do. I started in the film days and I remember purchasing a book that was on Darkroom techniques that required a tremendous amount of luck […] Written by Mark Weber July 7, 2022July 18, 2022
Business Marathon Marketing Moment Photography Photography Education The Power of Live Education I’ve always believed in face-to-face education. Video education is great too but I’ve come to the conclusion that you can’t beat live education. This became especially apparent after returning to live events after Covid forced them to be canceled for a couple of years. Don’t get me wrong, there’s value in online education. Some of my […] Written by Mark Weber June 21, 2022June 21, 2022
