Photography Photography Education Techniques How to Modify Light for Maximum Impact Understanding the quality and direction of light is the core of professional photography. Understanding how to control it is critical. Sometimes that means modifying it for optimum results. This is true regardless if you shoot with the latest high-end cameras or your cell phone. The light source, quality of it, and the direction all play […] Written by Mark Weber July 21, 2022July 20, 2022
Business Inspiration Marathon Marketing Moment Marketing Photography Uncategorized Fabulous Fall Families Don’t look now but it’s not too early to start planning your campaigns for family photography. All signs point to potentially the best opportunity to attract these sessions. You don’t want to miss out as the 4th quarter success is absolutely critical for your business. I invited my friend and industry educator Lori Nordstrom to join […] Written by Mark Weber July 19, 2022July 14, 2022
Business Marketing News/Notes Photography Is Pet Photography in Your Skill Set? Just recently I wrote a post on my own blog about pet photography. As business returns to normal, we’re back into a growth mode, especially in portraiture, family photography, and weddings. So, meet our two “kids,” Lucy and Belle. They’ve been together every day since we got them at four months. But, most importantly, they […] Written by Skip Cohen July 12, 2022July 12, 2022
Photo Editing Photography Photography Education Photoshop Things I Can’t Believe Photoshop Can Do! Photoshop and Lightroom are every photographers best friend. We couldn’t operate without them anymore. And as long as I’ve been using both, there’s still things I can’t believe Photoshop can do. I started in the film days and I remember purchasing a book that was on Darkroom techniques that required a tremendous amount of luck […] Written by Mark Weber July 7, 2022July 18, 2022
Business Inspiration Marketing Photography Don’t Procrastinate A short time ago I shared this post on my own blog. The topic this time of year is relevant to so many of you. Sadly, you’ll procrastinate and when your ship is due to come in, you’ll be at the airport! Procrastination – we all do it, and sometimes it’s even necessary just to recharge […] Written by Skip Cohen July 5, 2022July 1, 2022
Inspiration Photography The Art of Following Your Bliss Intro by Skip Cohen A few months ago Suzette Allen shared the post below. As so often happens with things she writes and shares, it hit home. I can’t begin to count the times I’ve decided not to take the shot, both with and without a camera. With a camera is obvious – it just […] Written by Suzette Allen June 30, 2022July 1, 2022
Business Marathon Marketing Moment Photography Photography Education The Power of Live Education I’ve always believed in face-to-face education. Video education is great too but I’ve come to the conclusion that you can’t beat live education. This became especially apparent after returning to live events after Covid forced them to be canceled for a couple of years. Don’t get me wrong, there’s value in online education. Some of my […] Written by Mark Weber June 21, 2022June 21, 2022
Photo Editing Photography Photoshop Technology Out of Gamut? Have you ever had an image printed and instead of the team color blue you expected on a jersey or band uniform it came out purple? What the heck is that all about? Before you blame your color lab or your home printer (or anyone else for that matter), understand that the chances are your […] Written by Mark Weber June 16, 2022June 16, 2022
Branding Business Marathon Marketing Moment Marketing Photography Product Info Expand Your Reach In a previous Blog/Podcast Skip Cohen and I discussed the importance of a strong brand. For some of you that might mean getting something started for the first time and for others, who are more established, it might mean reevaluating your current brand if it’s been a few years since you’ve last updated your brand. […] Written by Mark Weber June 14, 2022June 14, 2022
Business Inspiration Photography Change Your Perspective to Grow Your Business Intro by Skip Cohen All of us know the challenges in growing a business, let alone surviving in today’s crazy world. But, at the same time, while we all know risk-taking is part of any business, that doesn’t change the challenges created by fear and the need to change our perspective. In this recent post […] Written by Sarah Petty June 9, 2022June 9, 2022
