Business Inspiration Photography Education It’s Time to Give: How to Get Involved in Your Community. Intro by Skip Cohen I’ve been a huge Lori Nordstrom fan since first meeting her in my early WPPI days, twenty years ago. Her skill set goes well beyond just stunning images and includes the same precision in marketing, customer service, and relationship-building with her clients. She’s a photographer, artist, educator, writer, and a good […] Written by Lori Nordstrom November 28, 2023July 24, 2023
Holidays How to Have a Happy Thanksgiving! It’s that time of year to give thanks and appreciate all the things around us. Food, family, and football all go hand in hand this time of year. Games are also a big part of the Thanksgiving break and a great way to interact with each other and forget about life for a while. A […] Written by Mark Weber November 23, 2023November 21, 2023
Business Photography Photography Education 3 Shots You Didn’t Even Know You Were Missing From the Wedding Ceremony Wedding ceremonies are the main event on a couple’s big day. But they aren’t always interesting to photograph. There’s the standard processional shots of everyone coming down the aisle, the rings, the vows, and the kiss. Here are 3 shots you might be missing and easily add emotion to the gallery. First, the bride coming […] Written by Jenny Gegg November 21, 2023August 11, 2023
Business Charities Inspiration Marketing Photography Education One More Key to Success – Cause-Related Marketing So many of you miss the opportunity to tie in cause-related marketing. It’s the perfect ingredient to demonstrate leadership in your community. Here’s the point – Being involved in your community is one of your strongest tools to help build brand awareness. While you need to be directly involved in organizations that give back, you […] Written by Skip Cohen November 16, 2023August 7, 2023
Business Customer Satisfaction Marketing Photography Education Raising the Bar on Your Customer’s Skill Set There’s so much incredible content on Shep Hyken’s blog. Unlike so many websites, there’s no expiration date on the ideas he shares about Customer Service. I chose this post out of his archives because it’s a perfect topic for your target audience – creating an educational experience for your customers. Think about it – we’re one […] Written by Shep Hyken November 14, 2023August 7, 2023
Business Inspiration Marketing Photography Education How to Tap into the Power of Referrals Everyone agrees that referrals are our strongest marketing tool. This time of year you want to make sure you’re asking for a referral from every customer you deal with. The ideal time to do that is right after the sales are finished as the excitement is high. Simply say – “Our business has been built […] Written by Mark Weber November 9, 2023July 12, 2023
Photography Photography Education How to Photograph Beautiful Maternity Portraits Explore the art of capturing breathtaking maternity portraits with these essential tips to photograph the beauty and emotion of this special moment in a mother’s journey. Here’s some tips to help you have a successful Maternity session: Build a rapport with the expectant mother to make her feel at ease during the shoot. Keep the […] Written by Lori Nordstrom November 7, 2023July 20, 2023
Business Customer Satisfaction Sales Capturing Loyalty: How to Keep Photography Customers for Life In the competitive world of photography, building a strong customer base is crucial to success. However, the real value lies in retaining these customers for life. Repeat clients not only provide a stable source of income but also act as brand ambassadors, referring others to your services. To achieve this coveted level of customer loyalty, […] Written by Judy Johnston November 2, 2023August 3, 2023
Holidays Photography Photography Education How to Create Some Cool Halloween Photos Halloween is here! And with all the costumes, serious or fun, children or adults, brings lots of opportunities to create some very unique images. Here are some tips and tricks to capture spooky and memorable shots: Remember, Halloween is all about creativity and fun, so don’t be afraid to try new things and let your […] Written by Mark Weber October 31, 2023July 18, 2023
Holidays Marketing Photography Education Sales How Extra Holiday Cards Can Add More Profits! We’re getting into the time of year when holiday cards are part of everyone’s sales. And with that, every lab offers specials on these wonderful cards. But are you taking advantage of these special offers by offering extra cards at the time of delivery with your clients? Let me explain. Have you ever noticed that […] Written by Mark Weber October 26, 2023October 20, 2023
