Business Techniques Kids and Portraiture – Five Perfect Tips for Parents Intro by Skip Cohen As I’ve written so many times before, it’s incredible how much great content there is on the Internet, especially if you do a little searching on the movers and shakers’ websites in our industry. I found this gem in Kay Eskridge’s archives and loved it for two reasons. First, I’m hoping […] Written by Kay Eskridge February 22, 2021February 22, 2021
Techniques Studio Lighting Basics Intro by Skip Cohen We don’t share “how-to” technique very often on the Marathon Blog, but today’s lighting tips, thanks to Suzette Allen, are perfect for a couple of reasons. First, we’re all still dealing with downtime, and her tips are perfect for so many of you to raise the bar on your technique with […] Written by Suzette Allen February 18, 2021February 18, 2021
Business Marketing Time to Clean Up Your Website…NOW! Time to Clean Up Your Website…NOW! Over the years, I’ve done at least 500 website reviews. From top to bottom, home page to contact page, here are the most common mistakes so many of you are making. A visit to your website isn’t fun. A trip to your website should be a fun experience. You’ve […] Written by Skip Cohen February 15, 2021February 15, 2021
Business Marketing Building a Prestige Brand Intro by Skip Cohen People rarely buy what they need – they buy what they want. Seth Godin When I read this week’s “Tuesday Tidbits” post from Bev Walden, I immediately thought about the quote above from Seth Godin. It’s pretty much the definition of luxury/prestige goods and services in just about any business. A […] Written by Beverly Walden February 10, 2021February 10, 2021
Business Marketing Going the Extra Mile Into by Skip Cohen While the pandemic has changed everything in business and so many different aspects of our lives, it’s also allowed you to demonstrate why you’re a consumer’s very best choice. The pandemic may have changed how we have to run our businesses, but nothing has changed when it comes to excellent service. […] Written by Bob Coates February 9, 2021February 9, 2021
Business Marketing Building a Better Bio Intro by Skip Cohen One spin-off benefit of the pandemic is time. It’s that one commodity we never have enough of, and right now, it would be the slow season, with or without the virus. That means it’s the perfect time to do some house-cleaning and know off a few projects to make your presence […] Written by Chamira Young February 3, 2021February 3, 2021
Inspiration Lifestyle Your Family – Do Shoemaker’s Children Need Shoes? A few weeks ago I shared this post on my own blog. It’s short, but if a picture’s really worth a thousand words, then it speaks volumes about an opportunity most of you are missing with your own family. If there’s one thing the pandemic has given us, beyond the challenges and frustrations of the […] Written by Skip Cohen February 1, 2021February 1, 2021
Inspiration Lifestyle Self-Care Tips Through the Pandemic Intro by Skip Cohen It’s excellent news; the vaccine has been released. At least with the start of the new year, there’s a little light at the end of the tunnel. But returning to “normal” is a long way off. So, while it’s definitely good news, the stress and pressure of running a business aren’t […] Written by Sarah Petty January 27, 2021January 27, 2021
Business MAKE IT EASY TO BUY FROM YOU! Intro by Skip Cohen Ever since I started doing website analysis for professional photographers, there’s one rule that’s continuously violated. Too many of you make it hard for your audience to buy from you. You make them mine for the information you want them to pay the most attention to. The result is you’re offering […] Written by Beverly Walden January 25, 2021January 25, 2021
Inspiration Techniques Missing the Right Point of Focus? Every Sunday, on my own blog, I go off the topic of business and marketing. It’s the one day of the week I share whatever it is I’m feeling. Sometimes I hit one out of the park; other times, I miss the ball completely. I recently shared this post and got some nice feedback. Based […] Written by Skip Cohen January 21, 2021January 21, 2021
