Business 5 Habits of Successful Studios by Mark Weber, M.Photog.Cr, M.Artist, CPP I’m a big believer in education, but sometimes people use it as an excuse as to why they are not as successful as they could be! Here are the warning signs that you might not be using your education wisely. You have more notes than time to look through your […] Written by Mark Weber June 19, 2013June 19, 2013
Technology How to Shoot HDR Images by Gavin Phillips HDR Camera Set-up I always shoot RAW since the RAW format is generally better for HDR than JPG. I have compared sets of JPG and RAW of the same scene and processed them in Photomatix and Artizen. The results are better with the RAW images than the JPG images. Auto Exposure Bracketing Mode […] Written by Gavin Phillips June 11, 2013June 11, 2013
Photo Editing Technology Jessica Edits “Laura’s Rainbow” by Jessica Drossin Watch as Jessica adds sky and a rainbow to give her image a whole new look. See more of Jessica Drossin’s work at JessicaDrossinTextures.blogspot.com. Written by Jessica Drossin June 4, 2013June 4, 2013
Business Marketing 3 Common Marketing Mistakes That Photographers Make by Jen Basford 3 Common Marketing Mistakes That Photographers Make I recently spoke with a group of senior portrait photographers about marketing. What surprised me the most was how frustrated many of them were! The most common phrase I heard was “I’ve tried everything – nothing works anymore!” I know it often seems as if […] Written by Jen Basford May 29, 2013May 29, 2013
Technology Introduction to HDR Photography by Gavin Phillips High Dynamic Range Imaging must be one of the most misunderstood techniques in digital photography. You can get all of the benefits of HDR without overworking your image. What is High Dynamic Range Imaging? (HDR) HDR is when you take 3-5 or 7 photos at different exposure settings, and then merge them into […] Written by Gavin Phillips May 22, 2013May 22, 2013
Business Marketing Dare to Be Different by Mark Weber, M.Photog.Cr, M.Artist, CPP Do you remember the old 7-Up commercial? The one that said it was the Uncola? I’m giving my age away, but what a brilliant marketing campaign. They certainly were not the only non-cola soda on the market, but they were the only ones who promoted it so clearly. It […] Written by Mark Weber May 14, 2013May 14, 2013
Business Offering Payment Plans by Mary Fisk-Taylor, M. Photog., Cr., CPP, ABI, API Jamie Hayes and I own a small, home-based studio in Richmond, Virginia. We specialize in high-end wall portraits and have been in business for over fifteen years. As our business has grown over the years, so has our market area and client list. Unfortunately, with growth […] Written by Mary Fisk-Taylor May 7, 2013May 7, 2013
Business Technology 10 Reasons Why Websites Fail To Live Up To Their Expectations by Ann Monteith For today’s photographers, websites represent a “front door” to their business. So says business expert Ann Monteith, who believes that most photographers are not paying enough attention to this all-important aspect of their photography businesses. “The more our industry grows,” she says, “the more ineffective websites I see.” Following is Ann’s List […] Written by Ann Monteith April 30, 2013April 30, 2013
Technology Turn Your Photo Into a Pastel Painting, Pencil Drawing or Pen and Ink by Melissa Gallo In this demonstration Melissa shows you how to create 3 distinct looks for your photos using textures in Photoshop. See more of Melissa Gallo’s work at PaintedTextures.com. Written by Melissa Gallo April 23, 2013April 23, 2013
Business Handling Selling Objections Head On in Your Photography Business by Sarah Petty As a photography business owner, if you dread selling to your clients because you know that there are going to be objections, you’re not alone. I hear from photographers all the time that they would rather not have the sales presentation at all than to be put in the uncomfortable situation of […] Written by Sarah Petty April 16, 2013April 16, 2013
