Business Marketing Have a Successful Promotion (nearly) Every Time by Sarah Petty As small business owners we only have so many hours in our days. We’re already stretched too thin. So when we come up with a great marketing idea for our small business, we run full force ahead, throwing everything we have into it. We don’t have time to assess the pros and […] Written by Sarah Petty November 6, 2012November 6, 2012
Business Turning an Initial Phone Call into a Guaranteed Sale by Kay Eskridge CPP, M. Photog.,Cr A potential client is on the line . . . what’s your next move? First of all, congratulations are in order as some form of your marketing (word of mouth, print advertising, partnership marketing, social networking site, etc.) has done its job and a prospect has found you. They […] Written by Kay Eskridge October 23, 2012October 23, 2012
Marketing Maximizing Your Promotional Copy by Mark Weber, M.Photog.Cr, Cr., MEI, CPP When it comes to writing copy, most people freeze up because they are not born copywriters. As photographers, our words come through a visual media instead. So where do you start? Let’s take a look at the key elements for successful back copy and break them down. Attention-getting […] Written by Mark Weber October 16, 2012October 16, 2012
Business Technology Is it a Bird? Is it a Plane? No!! It’s Digital Art! by Melissa Gallo If you are reading this article you are most likely on the cutting edge of artistic expression. The digital art world is a whole new arena in which to enact our artistic dreams. We can now twist, turn, crop, distort, colorize, fade and stretch our photos and artwork in ways unheard of […] Written by Melissa Gallo October 10, 2012October 10, 2012
Business Building a Relationship and Developing a Strategy for a Unique Client Experience by Lori Nordstrom :: www.phototalkforum.com From the very first phone call, it is important to begin building a relationship with your client. Let the client hear the smile in your voice. Ask lots of questions and be sincere in getting to know your client. Ask for details about their children and their family. Ask how […] Written by Lori Nordstrom September 25, 2012September 25, 2012
Business Technology Feeling Disorganized? There’s Some Apps For That! By Ann K. Monteith, CPP, M.Photog.Cr., ABI, API Staying organized is one of the most challenging aspects of being a small business owner. Because few small businesses require that the owner wear as many hats simultaneously as a photography studio owner, good organizational tools are worth their weight in gold. Two of the best apps […] Written by Ann Monteith September 18, 2012September 18, 2012
Business 4th Quarter Pitfalls By Mary Fisk-Taylor, M. Photog., Cr., CPP, ABI, API Summer is over and we are now in the glorious months of autumn. Personally, this is my favorite season. I love the colors, the weather, the opportunity to wear boots and sweaters and the loveliness of the 4th quarter. Those of us who work in or […] Written by Mary Fisk-Taylor September 11, 2012September 11, 2012
Business Marketing The Original Viral Marketing by Josh Hudson, Co-Founder- www.mystudiomentor.com I was driving through my neighborhood this morning on my way to Starbucks and noticed a sign in the front yard of one of my neighbors. The sign was stuck in the ground and read, “Another New Roof from State Roofing! Ask our Guys for a Free Estimate and how […] Written by Josh Hudson September 5, 2012September 5, 2012
Business Marketing The Art of Practicing Customer Care by Kay Eskridge, CPP, M. Photog.,Cr No business is impervious to the struggles faced as a result of today’s challenged economy. Experiencing the same frustrations of other photographic studios, Kay Eskridge’s business, Images by Kay & Co. knows the secret to keeping a business not only going, but growing. She is a firm believer of […] Written by Kay Eskridge August 28, 2012August 28, 2012
Business The Case for Not Selling Your Digital Files by John R. Hartman, M.Photog.Cr, CPP, A-ASP “Just because you can, doesn’t mean you should.” Every photographer seems to have an opinion of why you should or shouldn’t sell your digital files. I’ve listened to a lot of them over the years. Those who do offer their files often cite the competition; “Everybody’s doing it, […] Written by John Hartman August 21, 2012August 21, 2012
