Business Before You Start to Market: Part One By Ann K. Monteith, CPP, M.Photog.Cr., ABI, API Laying the Groundwork for a Successful Brand How many times have you been told that the key to building a successful business is consistent and compelling marketing? I’ve said it and written it thousands of times. As important as marketing is, there are some vital first steps […] Written by Ann Monteith May 31, 2012May 31, 2012
Business The Top Five Reasons You Should Be A School Photographer By Chris Wunder, Cr.Photog. Underclass School Photography can be an excellent add-on profit center for your studio business. Here’s why: 1. It’s one of the most profitable uses of your non-prime time. School photography programs are typically conducted on weekday mornings, usually Tuesday through Thursday, and the work day often concludes by early afternoon. This […] Written by Chris Wunder May 23, 2012May 23, 2012
News/Notes Marathon and Pro Photo Deals Contest We have teamed up with Pro Photo Deals to offer you a fun contest with a grand prize worth $1200! That’s right, we are giving away a Branding Essentials Package to one lucky winner along with $25,000 in gift certificates. To enter, Click Here and submit an image that best represents your brand. The more […] Written by Marathon Press May 23, 2012May 23, 2012
Business Building a Strong Business: Part Four Daily Business Tracking By Judy Grann, Cr.Photog.,CBM, ABI, VP SuccessWare Inc. In any business you must stay on top of operations. That means you must manage! We’ve already discussed building a plan (read more about preparing a business plan in Part One), pricing your products for profitability (read more about pricing in Part Two), and […] Written by Judy Grann May 15, 2012May 15, 2012
Polls What is Your Dream Photographic Job? We can’t all be “on the cover of the Rolling Stone,” but we can dream to be the photographer who takes the cover picture. If you could have any photographic job in the world, what would it be? What is your dream photographic job? Written by Marathon Press May 2, 2012May 2, 2012
Technology I Can’t Live Without it Logitech iPad 2 Keyboard Case by Zagg by Ann K. Monteith I was amazed at how quickly the iPad changed my computer habits. As an admitted Mac Fanatic, it was hard to pass up the original iPad, but I held out for iPad 2 because I really wasn’t sure how the new device would fit […] Written by Marathon Press April 25, 2012April 25, 2012
Business Is Your Small Business Worth Every Penny? By Sarah Petty The boutique business model is not a gift shop. It’s a way to create more value for your offerings so that price is no longer a sticking point with your clients. And it all starts with these five ingredients. Ingredient 1 – Brand It’s nearly impossible to charge what you’re worth without […] Written by Sarah Petty April 17, 2012April 17, 2012
Business Building a Strong Business: Part Three Tips On Improving Your Marketing Plan By Judy Grann, Cr.Photog.,CBM, ABI, VP SuccessWare Inc. A plan for your marketing is a key element of your business plan (read more about preparing a business plan in Part One), but it cannot be completed until you have established your products and prices (read more about pricing in […] Written by Judy Grann April 4, 2012April 4, 2012
Polls Online Education Poll Results The results are in from our online photography education poll and the clear winner is Creative Live! Coming in at a close second is Clickin Moms and third place goes to PhotoVision. A big thanks to everyone who voted! We really enjoyed reading your comments and look forward to posting our next poll. Here is […] Written by Marathon Press April 2, 2012April 2, 2012
Polls Where is the Best Place to Find Online Photography Education? Where do you go to find online education? Is it a specific forum? A blog? Place your vote and tell us why you like it in the comments below. Where the best place to find online photography education? Written by Marathon Press March 28, 2012March 28, 2012
