Business Building a Relationship and Developing a Strategy for a Unique Client Experience by Lori Nordstrom :: www.phototalkforum.com From the very first phone call, it is important to begin building a relationship with your client. Let the client hear the smile in your voice. Ask lots of questions and be sincere in getting to know your client. Ask for details about their children and their family. Ask how […] Written by Lori Nordstrom September 25, 2012September 25, 2012
Business Technology Feeling Disorganized? There’s Some Apps For That! By Ann K. Monteith, CPP, M.Photog.Cr., ABI, API Staying organized is one of the most challenging aspects of being a small business owner. Because few small businesses require that the owner wear as many hats simultaneously as a photography studio owner, good organizational tools are worth their weight in gold. Two of the best apps […] Written by Ann Monteith September 18, 2012September 18, 2012
Business 4th Quarter Pitfalls By Mary Fisk-Taylor, M. Photog., Cr., CPP, ABI, API Summer is over and we are now in the glorious months of autumn. Personally, this is my favorite season. I love the colors, the weather, the opportunity to wear boots and sweaters and the loveliness of the 4th quarter. Those of us who work in or […] Written by Mary Fisk-Taylor September 11, 2012September 11, 2012
Business Marketing The Original Viral Marketing by Josh Hudson, Co-Founder- www.mystudiomentor.com I was driving through my neighborhood this morning on my way to Starbucks and noticed a sign in the front yard of one of my neighbors. The sign was stuck in the ground and read, “Another New Roof from State Roofing! Ask our Guys for a Free Estimate and how […] Written by Josh Hudson September 5, 2012September 5, 2012
Business Marketing The Art of Practicing Customer Care by Kay Eskridge, CPP, M. Photog.,Cr No business is impervious to the struggles faced as a result of today’s challenged economy. Experiencing the same frustrations of other photographic studios, Kay Eskridge’s business, Images by Kay & Co. knows the secret to keeping a business not only going, but growing. She is a firm believer of […] Written by Kay Eskridge August 28, 2012August 28, 2012
Business The Case for Not Selling Your Digital Files by John R. Hartman, M.Photog.Cr, CPP, A-ASP “Just because you can, doesn’t mean you should.” Every photographer seems to have an opinion of why you should or shouldn’t sell your digital files. I’ve listened to a lot of them over the years. Those who do offer their files often cite the competition; “Everybody’s doing it, […] Written by John Hartman August 21, 2012August 21, 2012
Business Being Boutique – You Have to Commit by Sarah Petty As a small business owner, saying “no” can be hard. Especially when it comes to price if you’re trying to compete without discounting. If you follow the boutique business model we teach at The Joy of Marketing, you have to say no a lot because 99% of the market isn’t right for your […] Written by Sarah Petty August 14, 2012August 14, 2012
Polls What is Most Important to You When Choosing a Website for Your Business? With so many options, features and benefits out there offered by website providers, which one is most beneficial to your business? Why is it so important? What is most important to you when choosing a website for your business? Written by Marathon Press August 7, 2012August 7, 2012
Technology My Favorite Apps by Mark Weber, M.Photog.Cr, Cr., MEI, CPP It seems everywhere you go, everyone has a smart phone or an iPad or some sort of device that stores everyone’s favorite apps. Angry Birds is a personal game favorite, but what about the apps that are actually creative and useful? Here are my top 3 favorites and […] Written by Mark Weber July 31, 2012July 31, 2012
Business Charities Paws for the Cause by Mary Fisk-Taylor, M. Photog., Cr., CPP, ABI, API As many of you may know and understand charitable marketing can be a great way to promote your business in your local communities and add revenue to your bottom line. We have many charitable marketing partnerships at our studios but one of our VERY favorites and […] Written by Mary Fisk-Taylor July 24, 2012July 24, 2012
