Business 7 Steps to Selling More of Your Signature Product by Nicole Begley Selling photographic art starts long before you sit down with your client at the sales session. There are numerous steps throughout the process that help to cultivate the final sale and result in your studio’s ability to sell the products you hope to sell and to reach the sales averages that keep your business […] Written by Nicole Begley September 24, 2013September 24, 2013
Photo Editing Technology Editing Photos With Textures in Photoshop By Jessica Drossin In this video Jessica demonstrates how to add texture to an edgy senior photo in Photoshop. See more of Melissa Gallo’s work at PaintedTextures.com. Written by Jessica Drossin September 18, 2013September 18, 2013
Business Marketing Social Media Technology 5 Ways to Use Instagram to Market Your Studio by Josh Hudson I know, don’t hate me, but yes, you have to learn the ins and outs of yet another social media tool to effectively market your photography business! It seems like every day there is some “shiny” new object that someone is peddling to you, but the same was true with websites, email marketing and the social […] Written by Josh Hudson September 10, 2013September 10, 2013
Polls Business Improvement Poll Every business owner could use a little help now and then. What areas do you need to improve your skills in? Take our business improvement poll and comment on how you plan to develop these skills. [polldaddy poll=7370558] Written by Marathon Press September 4, 2013September 4, 2013
Business How to Categorize Your Database by Sarah Petty When you know every person in your database intimately, your job as a marketer becomes pretty darn easy. But you might wonder… How do I categorize the people in my database? My answer: As many ways as possible. Your database can be divided into current customers, prospects, and past clients. The more you know, the more personalized your communication can […] Written by Sarah Petty August 28, 2013August 28, 2013
Technology How to Add the Look of a Painted Canvas to Your Images by Melissa Gallo In this video Melissa demonstrates how to transform your photos and add a painted canvas look to them in Photoshop. See more of Melissa Gallo’s work at PaintedTextures.com. Written by Melissa Gallo August 21, 2013August 21, 2013
Technology Some Final Notes on HDR Photography by Gavin Phillips HDR and People You can photograph people with HDR selectively. People posed, or a bride and groom standing still at the altar. Even if they are standing “still” there is likely to be some slight movement between the frames. This is referred to as “ghosting”. The color of the people’s faces will be […] Written by Gavin Phillips August 15, 2013August 15, 2013
Business Want More Family Portrait Business? Go to Church! by Chris Wunder, Cr.Photog. Consumers spend over $100 million a year on family portraits taken at church. Did you get your share? Many photographers don’t realize that the #1 venue for family portraiture is at local churches through Directory programs. Once the dominant market of large, national traveling photography companies, the time is right for local studios to claim their […] Written by Chris Wunder August 8, 2013August 8, 2013
Photo Editing Technology Integrating Cloud Overlays with Photoshop by Jessica Drossin Jessica demonstrates how to replace blue skies with clouds. See more of Jessica Drossin’s work at JessicaDrossinTextures.blogspot.com. Written by Jessica Drossin July 31, 2013July 31, 2013
Technology Best HDR Software by Gavin Phillips All of these software programs are Mac/Windows compatible and offer free trial downloads. Photomatix Pro Photomatix offers many features and an intuitive, easy-to-use interface. Its strength is outdoor, daytime HDR. It really opens up shadows and produces very pleasing colors that are easily controlled with the sliders. The batch-processing feature is a huge time-saver. […] Written by Gavin Phillips July 23, 2013July 23, 2013