Photography Blog by Marathon Press

May 8, 2019

How to Overcome the Overwhelm as a Professional Photographer

Intro by Skip Cohen Sarah Petty’s back again with OUTSTANDING advice to help you kill the feeling of being overwhelmed as a small business owner…

Thinking Like Your Target Audience When Pricing Your Work

May 6, 2019

Robert Nowell

Thinking Like Your Target Audience When Pricing Your Work

Intro by Skip Cohen Robert Nowell might be new to the Marathon Blog, but he’s certainly not new to photography and helping all of us…

May 1, 2019

Suzette Allen

Loving What You Do

Intro by Skip Cohen There are few things more important in life and business than doing something we love. In this guest post from Suzette…

April 29, 2019

Chamira Young

Paying Attention to Your Headshot

Intro by Skip Cohen I’m so tired of seeing professional photographers using headshots that do everything but demonstrate their skill set as an artist! You’re…

April 24, 2019

Skip Cohen

Get Those Policies OFF Your Website

As seasonality in the photography business starts to kick in, there are some easy things to finetune to help build a stronger relationship with potential…

Do You Make These Order-Killing Mistakes?

April 22, 2019

Sarah Petty

Do You Make These Order-Killing Mistakes?

Intro by Skip Cohen There’s so much great content on the Internet to help you increase sales, your skill set and your level of customer…

April 17, 2019

Robert Nowell

From Inspiration to Perspiration to Building a Stronger Brand

Intro by Skip Cohen I love this post out of the Sprouting Photographer archives because it not only hits on a reminder of technique but…

April 15, 2019

Chamira Young

Passion is Only Part of Success

Intro by Skip Cohen “Passion” has to be one of the most abused words in photography and business. And, I have to admit, I’m one…

Four Rules to Live by as a Small Business Owner

April 10, 2019

Sarah Petty

Four Rules to Live by as a Small Business Owner

Intro by Skip Cohen We’re into Spring, and there’s some great seasonality around the corner, but even as business starts to pick up again, you…

No Matter How Fast You’re Going – Don’t Miss the Joy

April 8, 2019

Suzette Allen

No Matter How Fast You’re Going – Don’t Miss the Joy

Intro by Skip Cohen I found this post in Suzette Allen’s archives, but she shared it just a couple of months back. After spending time…

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Beverly Walden (14)

Bevwalden@noemail.com

Beverly, along with her husband, Tim, took over Walden’s Photography in 1980, taking the studio in an entirely different direction when they developed their trademark “Relationship” Black and White Fine Art Portraiture. Today, they run a high-end studio, providing beautifully crafted portraits with impeccable customer service, along with Walden Coaching (www.WaldenCoaching.com) helping photographers build a stronger brand and business.

Customer Experience – The New Yardstick by Which You’re Measured!

Bob Coates (16)

bobcoates@noemail.com

Bob Coates is a practicing photographer, artist, Panasonic Lumix Luminary and educator. Bob coaches photographers on business, marketing, photography and Photoshop. His diversity as an artist is legendary with experiences in virtually all major specialties. He regularly teaches/presents at many of the major conventions, but also to small groups around the country. Click on his headshot to visit his Successful-Photographer blog.

Now I Lay Me Down to Sleep

Bryan Caporicci (16)

capporicci@noemail.com

Bryan Caporicci is the CEO and Founder of Sprout Studio. He is an award-winning wedding and portrait photographer based out of Fonthill, Canada. He is a Fuji X-Photographer and was one of the youngest Canadians to receive his Masters of Photographic Arts (MPA). The Sprouting Photographer blog is one of the most extensive professional photography blogs in the industry and in 2015, after just 8 months on the air, the SproutingPhotographer podcasts won best of iTunes. Click on Bryan's picture to link to his blog.

All You Have to Do is Listen

Chamira Young (12)

chamira@nomail.com

Chamira started her journey into the arts with a goal to be an artist. From the University of Michigan School of Art & Design (Go Blue!) to working as an excited graphic designer and illustrator at a book publishing company, to serving as an eager photographer, print designer, and web designer at an international motorcycle magazine. She admits to being a tech nerd and today is a successful photographer, podcaster and writer. She co-hosts two popular podcasts with Skip Cohen, writes for Photofocus.com, her own blog, ProPhotographerJourney, and has a never-ending love for the craft!

Why You Need a Website

Justin & Mary Marantz (16)

marantz@noemail.com

Justin & Mary are an international wedding photography duo, who travel the globe shooting weddings, teaching, & inspiring other small business owners. Their “Walk Through a Wedding” Workshops have been presented worldwide including London, Australia & The Netherlands. They've authored two books- The Guide to Marketing and the J&M Lighting Guide, presented at international conferences including WPPI and The Dutch Wedding Congress and have been named as one of Profoto’s Legends of Lighting.

The Search for the Ideal Bride

Lori Nordstrom (11)

lorinordstrom@noemail.com

Lori Nordstrom {M.Photog., Cr., CPP, ABI} owns a boutique studio specializing in children and family portraits located in the small, picturesque town of Winterset, Iowa. Lori has been a photographer for over 20 years and is known not only for her simple and sweet portraits of children but as a leader in the photography industry in the areas of business, marketing and sales. Lori is a PPA approved business instructor, and sharing with other photographers and small business owners is one of the things she most enjoys. http://www.nordstromphoto.com

New Photographer or Seasoned Pro – Five Points for Success

Mark Weber (20)

markw@marathonpress.net

Mark Weber is a veteran professional photographer and marketing consultant with Marathon Press. His photography has won numerous awards for recognition of a variety of unique and innovative styles. In addition, his educational programs on marketing have helped studio owners increase the profitability of their business. He spearheads the MAP at Marathon Press which helps photographers gain control of their business and execute a customized, strategic marketing plan to maximize profits and take their business to a new level with ongoing marketing support.
Weber is a former past President of the Professional Photographers of Greater Omaha and has served on the Professional Photographers of Nebraska board. He holds the B.F.A. degree from the University of Nebraska at Omaha where he completed his thesis on abstract painting.

Top 5 Reasons You Need to Send Direct Mail to High School Seniors

Michele Celentano (8)

Celentano@noemail.com

Michele Celentano is one of America's leading family photographers, Canon Explorer of Light and a published author. She's a sought-after educator and artist who strongly believes in the importance of photographs. "The most important part of this journey through life are the people we love. For me, the second most important thing we have are the photographs that help us to remember those we love when they are no longer with us...Photographs of the people we love the most and the times we spend with them will outlast any material thing we have."

Sometimes You Just Need to Rant – Part Two

Nicole Begley (17)

NicoleBegley@nomail.com

Nicole Begley, M.Photog.Cr, CPP, is an animal trainer turned pet
photographer based in Pittsburgh, PA who also travels the world teaching
pet photographers from every corner of the globe. She is the creator of
Hair of the Dog, a site dedicated to helping pet photographers run a
profitable pet photography studio and has authored a book - Pet and Horse
Photography for Everybody. A member of PPA since 2010, Nicole has earned
her Master of Photography degree, Photographic Craftsman degree, as well as
her Certified Professional Photographer designation. Her work has won
several awards at local and district competition, as well as a four-time
medalist in the International Print Competition.

The Third Reason You Don’t Have More Clients

Robert Nowell (5)

RobertNowell@nomail.com

Robert Nowell is a veteran full-time professional photographer. He has photographed over 650 weddings and has a sterling reputation as a portrait artist. Robert has taught thousands of photographers in the last three decades. He is currently an adjunct professor at Mohawk college In the Creative Photography program where he teaches business and marketing. Robert is co-founder and content creator at Sprouting Photographer and Vice President and co-founder at Sprout Studio.

Your Public Image

Sarah Petty (51)

sarahpetty@noemail.com

Sarah is a New York Times best-selling author, highly-acclaimed speaker, author, MBA and coach who started her own boutique photography studio after working for Coca Cola for 20 years and then meeting the marketing goals of a top regional advertising agency’s clients. She attributes the rapid growth of her boutique photography studio, which was named one of the most profitable in the country within just five years in business by PPA, to the creation of her own strong brand. Click on Sarah's photograph to visit her blog.

Rules to Live By as a Small Business Owner

Skip Cohen (60)

SkipCohen@nomail.com

Skip Cohen is an industry executive recognized for his diversity. He has served as past president of Hasselblad USA, Rangefinder/WPPI and in 2009 founded his own educational consulting company. In 2013 he launched Skip Cohen University dedicated to helping artists build a stronger business. He's a regular speaker at a variety of conventions and writes for several different magazines, as well as having two business classes at Lynda.com. Click above to visit the SCU blog.

Hitting the Reset Button

Suzette Allen (18)

SuzetteAllen@nomail.com

Suzette Allen, Lumix Ambassador and Adobe Influencer, is a long- time Photoshop instructor and Hybrid pioneer who continues to reinvent herself to stay current with the changing landscape of photography. Pursuing creativity by embracing technology has become a hallmark of her style and a continual driving force to share her creativity with the world. She passionately creates and shares her vision as a Photographer and Educator, being a lover of people AND photographic art!

Nothing Beats Hands-on Education

Tamara Lackey (6)

tlackey@nomail.com

Tamara Lackey is a photographer, writer and educator. While her photographic specialty is primarily children and families, there's probably nothing she hasn't photographed. She's also an outstanding talk-show host, mother, wife and friend to so many in the industry. She's one of the few artists who has helped photographers establish their priorities between being a business-style and lifestyle.

Mother’s Day – But Skip it’s September!

Ann Monteith

Bruce Hudson

Chris Wunder

Mr. Wunder is a 30 year veteran in the photo marketing business. His expertise extends from Portrait Studios to Special Events including School Photography, Sports, Yearbooks and Directory publishing. An industry insider, he has worked with smaller, entrepreneurial firms as well as large corporate clients. He is in demand as a consultant, trainer and presenter for conventions and workshops at the regional, national and international level.