Author: Mark Weber

Mark Weber M.Photog., Cr., M. Artist, CPP is a veteran professional photographer and marketing consultant with Marathon Press. He spearheads the MAP Program at Marathon Press which helps photographers gain control of their business to take their business to a new level with ongoing marketing support. He holds several Photographer of the Year titles and was recently presented with the PPA National Award, given for outstanding service to the photographic industry.
  1. Business
  2. Marketing
  3. Photography Education

How to Make Your Business Explode Thru Fabulous Networking

Networking with other businesses is a powerful way to expand your reach, create partnerships, and grow your brand. By fostering meaningful connections, you can leverage mutual strengths, gain referrals, and access new opportunities. Here’s a comprehensive guide on how to network effectively with other businesses. 1. Define Your Goals Before diving into networking, clarify what […]
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  1. Business
  2. Photography Education
  3. Sales

How to Book Photographic Church Directories for High Profits

Photographing church directories is a great way to establish long-term client relationships and showcase your skills in a niche market. Church directories serve as a valuable tool for community building, so offering a professional service can make a lasting impact. Here’s a step-by-step guide to help you book and execute these projects successfully: 1. Research […]
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  1. Business
  2. Marketing
  3. Photography Education

How to Prepare for Your Best Fall Family Photo Sessions

Summer may be in full swing, but it’s the perfect time to start planning your fall family session marketing strategy. Booking early ensures you secure clients before the autumn rush, giving you a jumpstart on the busiest photography season of the year. Here’s how to effectively promote your fall family sessions starting in July: 1. Create […]
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  1. Photography
  2. Photography Education

How to Create Incredible Street Photography Right Now

Street photography involves capturing candid moments in public spaces, often showcasing human interactions, urban landscapes, and spontaneous events. It’s about telling stories and finding beauty in the ordinary. 1. Know Your Gear 2. Blend In 3. Master Composition 4. Observe and Anticipate 5. Get Comfortable with People 6. Work with Light and Shadows Technical Tips Post-Processing Tips Street Photography Ethics Practice […]
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  1. Photo Editing
  2. Photography Education
  3. Photoshop

How to Become Great at Lightroom and Photoshop

Photography doesn’t end with the click of a shutter. While capturing an image is a vital first step, the real magic often happens in post-processing. Programs like Adobe Lightroom and Photoshop allow photographers to refine, enhance, and transform their images into visual masterpieces. For beginners, understanding the importance of post-processing and learning how to use […]
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  1. Photography
  2. Photography Education
  3. Techniques

How to Make Your Outdoor Photography Lighting Pop

Lighting is one of the most critical aspects of outdoor photography, as it sets the mood, highlights details, and defines the overall quality of your photos. Below are tips and techniques to elevate your outdoor photography lighting: 1. Leverage Natural Light 2. Use Reflectors 3. Master Backlighting 4. Modify Harsh Light 5. Incorporate Artificial Light […]
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  1. Business
  2. Photography Education

What is the Right Photographic Location and Facility?

Does being a professional Photographer today require a store front studio to be successfull? Photographers do not necessarily need a storefront to succeed, as many successful photographers operate without one. The necessity of a storefront depends on the type of photography business, target clientele, and business goals. Here’s a breakdown of the pros and cons […]
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