Author: Mark Weber

Mark Weber M.Photog., Cr., M. Artist, CPP is a veteran professional photographer and marketing consultant with Marathon Press. He spearheads the MAP Program at Marathon Press which helps photographers gain control of their business to take their business to a new level with ongoing marketing support. He holds several Photographer of the Year titles and was recently presented with the PPA National Award, given for outstanding service to the photographic industry.
  1. Photo Editing
  2. Photography Education
  3. Photoshop

How to Become Great at Lightroom and Photoshop

Photography doesn’t end with the click of a shutter. While capturing an image is a vital first step, the real magic often happens in post-processing. Programs like Adobe Lightroom and Photoshop allow photographers to refine, enhance, and transform their images into visual masterpieces. For beginners, understanding the importance of post-processing and learning how to use […]
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  1. Photography
  2. Photography Education
  3. Techniques

How to Make Your Outdoor Photography Lighting Pop

Lighting is one of the most critical aspects of outdoor photography, as it sets the mood, highlights details, and defines the overall quality of your photos. Below are tips and techniques to elevate your outdoor photography lighting: 1. Leverage Natural Light 2. Use Reflectors 3. Master Backlighting 4. Modify Harsh Light 5. Incorporate Artificial Light […]
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  1. Business
  2. Photography Education

What is the Right Photographic Location and Facility?

Does being a professional Photographer today require a store front studio to be successfull? Photographers do not necessarily need a storefront to succeed, as many successful photographers operate without one. The necessity of a storefront depends on the type of photography business, target clientele, and business goals. Here’s a breakdown of the pros and cons […]
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  1. Branding
  2. Business
  3. Marketing
  4. Photography Education

How to be Fabulous with Your Image & Brand Awareness

Having the right marketing support materials is essential for building and maintaining a strong, cohesive brand. Here are the core pieces you need to effectively represent and promote your brand: 1. Brand Identity Materials 2. Digital Presence 3. Printed Collateral 4. Sales & Presentation Tools 5. Content Marketing Assets 6. Promotional Items 7. Customer Communication […]
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  1. Branding
  2. Business
  3. Marketing
  4. Photography Education

Make Your Business Fly with a Memorable Business Card

A well-designed business card remains a powerful tool for networking and making lasting impressions, even in today’s digital age. Here are the key benefits of having a good business card: 1. Creates a Strong First Impression A visually appealing and professionally designed business card reflects your brand’s identity and credibility. It can leave a memorable impression […]
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  1. Business
  2. Marketing
  3. Photography Education
  4. Sports Photography

How to Get Into Little League Sports Photography

Getting into little league sports photography can be both a fulfilling and lucrative niche. Here’s a step-by-step guide to help you get started: 1. Build a Portfolio 2. Get the Right Gear 3. Network Locally 4. Offer Special Sessions 5. Create Packages 6. Market Your Services 7. Ensure Professionalism 8. Master Sports Photography Skills 9. […]
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