Author: Mary Fisk-Taylor

Mary Fisk-Taylor, M.Photog.Hon.M.Photog.M.Wed.Photog.Cr., CPP, F-ASP, E-ASP, is a master portrait artist, educator, and entrepreneur. Co-owner of Hayes & Fisk Photography, she’s a past PPA President, Diamond Photographer of the Year, and a business mentor. Mary blends artistic excellence with marketing mastery to empower photographers worldwide through education, storytelling, and legacy portraiture.
  1. Branding
  2. Business
  3. Marketing
  4. Photography Education

The Importance of Creating a Brand Name for Your Small Business Part 2

“The definition of branding is the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.” (Entrepreneur – Small Business Encyclopedia 2017) Beyond having a memorable logo, business card, website or social media platform, good branding increases the value of the business giving you, your staff and […]
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  1. Branding
  2. Business
  3. Marketing
  4. Photography Education

The Importance of Creating a Brand Name for Your Small Business Part 1

Owning and operating a photography business is as diverse as the art of photography itself. There are so many styles, concepts, mediums and genres of photography that there truly is no limit. However, I believe in order to maintain a profitable, sustainable and satisfying business in a creative field, there are some key elements that […]
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  1. Business
  2. Charities
  3. Marketing

Paws for the Cause – Charitable Marketing For Your Photography Studio

Charitable marketing can be a great way to promote your photography business in your local community and add revenue to your bottom line. We have many charitable marketing partnerships at our photography studios, but one of our VERY favorites and most profitable is our pet promotion. Several years ago we decided to partner with our […]
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  1. Business

Wedding Photography: Photographing for the Brides First – Part Two

by Mary Fisk-Taylor, M. Photog., Cr., CPP, ABI, API In part one, Mary Fisk-Taylor explained why she decided that creating a vibrant vendor-referral strategy was the best way to market her upscale wedding photography business in the Richmond, Virginia, area. After the wedding, I categorize the vendor images I have photographed at the wedding, and I create a […]
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