Business Inspiration Social Media Learning From Your Critics Intro by Skip Cohen There’s so much incredible content on the Photofocus.com website. Wandering through their archives, I found this post from Julie Powell, and it’s so perfect for this time of year. Why this “time of year?” Truthfully, it’s great all the time, but during this slower time of year, most of you are […] Written by Photofocus March 29, 2022March 29, 2022
Business Photography You Don’t Need a Studio to Create Portraits All Year Long – Part 2 of 2 Intro by Skip Cohen There’s so much great content in this post from Sarah Petty’s archives that I chose to split it into two parts. Even before the pandemic, there were too many artists who had a mindset that was simply too restrictive for them to grow. Stop worrying about having a studio and keep […] Written by Sarah Petty March 24, 2022March 25, 2022
Business Photography Uncategorized You Don’t Need a Studio to Create Portraits All Year Long – Part I of 2 Intro by Skip Cohen Sarah Petty’s Joy of Marketing blog should be required reading for every photographer in business! It’s jam-packed with great content. Sarah never slows down on giving back to the business community. Over the years, at hundreds of workshops I’ve attended, presented at, or worked on as a corporate sponsor, I’m always […] Written by Sarah Petty March 23, 2022March 25, 2022
Business Marketing When Others Zig – You Have to Zag Intro by Skip Cohen Going back at least 4-5 years ago, I finally got to sit in an entire day of Bev and Tim Walden’s program. In fact, it was at the Marathon summer get-together, MAP. In the past I’m always catching them on the run at a convention, and never had more than a […] Written by Beverly Walden March 2, 2022March 2, 2022
Business Do You Have a Mission Statement? Intro by Skip Cohen Over the years Photofocus.com has covered virtually every topic in imaging; from business to marketing to technology – it’s all right there at your fingertips. Wandering through their archives I found this post by Nate Tores about having a mission statement. And it hits home on one of my favorite topics […] Written by Photofocus February 28, 2022February 28, 2022
Business Marketing Continuity in Your Brand Intro by Skip Cohen When I was a kid, we had a neighbor who was a builder. It seemed like he was adding another room to the house every year. While it was pretty remarkable inside in terms of space, there was little continuity in design, and it looked terrible. On the same level, over […] Written by Beverly Walden February 23, 2022February 23, 2022
Business When Was the Last Time You Did a Fire Drill? When I was a kid, every so often in school, we’d do a fire drill. The point was that by practicing what to do if there was a fire, we’d all be prepared. Even today, we get on a plane and listen to the safety pitch – seat belts, exit doors, life vests, oxygen masks […] Written by Skip Cohen February 17, 2022February 17, 2022
Business The Importance of Being On Time Intro by Skip Cohen I heard a story many years about Tom Peters speaking at a conference for airline executives. As the story goes, he intentionally arrived 10-15 minutes late. As the audience sat there feeling indignant that their guest speaker was late, he stepped up to the microphone and said, “By all of your […] Written by Shep Hyken February 14, 2022February 14, 2022
Business Marketing Building a Strong Foundation for the New Year The pandemic has changed everything in our lives over the last two years. But hunkering down is about your health – NOT about your business. Your website is more important than ever before, as is your blog and presence in social media. Maintaining customer contact has never been more critical – or had more potential […] Written by Skip Cohen February 9, 2022February 9, 2022
Business Going the Extra Mile “There are no traffic jams on the extra mile.” Zig Ziglar Intro by Skip Cohen There’s so much outstanding content in the archives of Photofocus.com. I found this post by Lisa Robinson from 2014 and it’s more relevant today than it was then. Covid has changed everything in our lives, mostly on the negative side, […] Written by Photofocus January 31, 2022January 31, 2022
