Marketing The Top Eleven Marketing Mistakes Made by Photographers – Part Two Intro by Skip Cohen It’s time for the second half of Sarah Petty’s list of top mistakes photographers make when it comes to building their business. My favorite in this post is about your database. Everyone is always talking about the need to find new clients, but so many of you are sitting on a […] Written by Sarah Petty June 16, 2021June 16, 2021
Marketing The Top Eleven Marketing Mistakes Made by Photographers – Part One Intro by Skip Cohen I’ve repeatedly written about how much great information there is available to you on the Internet. It’s FREE, and it’s in the archives of so many great writers, educators, and business people we all respect. Scrolling through Sarah Petty’s archives in her Joy of Marketing blog, I came across this gem. […] Written by Sarah Petty June 14, 2021June 14, 2021
Business Marketing A Great Business Card Never Dies Intro by Skip Cohen Life has changed for all of us, but I’m not referring to the pandemic, but technology. Despite that, business cards are still alive and well. Regardless of whether you create a printed card or digital online video piece – the concept of creating a reminder of who you are is more […] Written by Chamira Young June 4, 2021June 4, 2021
Business Marketing Treat Your Current Customers Better Than Your New Customers Intro by Skip Cohen I love this post from Shep Hyken’s archives because it hits so close to home with so many photographers. Everybody is always talking about finding new customers, but they regularly forget about their old ones! Each of you has a database of past clients, and coming out of the pandemic especially, […] Written by Shep Hyken May 27, 2021May 27, 2021
Business Marketing Using Suggestions to Build Sales Intro by Skip Cohen Bev and Tim Walden have spent years building their strategy for successful sales. While it starts with an incredible product because of their skillsets, it closes with understanding client behavior and creating a foundation of trust. Bev’s put together an e-book of Selling with Suggestions. While the book usually sells for […] Written by Beverly Walden May 17, 2021May 17, 2021
Business Marketing Consistency – Across the Board We recently shared the first post on Marathon’s blog from customer service expert and NY Times best-selling author Shep Hyken. The post was about the three C’s of customer service, “Consistency, Consistency, Consistency!” It’s one of my favorite topics, and it’s also one of the most important words in your business – in all aspects. […] Written by Skip Cohen April 8, 2021April 8, 2021
Business Marketing Time to Adjust Your Sails? I don’t usually share posts from my blog, but after feedback from a number of readers, along with following the challenges everyone is dealing with after the pandemic, I wanted to share a post from last week here on Marathon’s blog. “The pessimist complains about the wind. The optimist expects it to change. The realist […] Written by Skip Cohen March 9, 2021March 9, 2021
Business Inspiration Marketing The Art of Simplicity Intro by Skip Cohen Virtually every photographer is dealing with the same challenge today, how to rebuild their brand and business as we come out of the pandemic. Sadly, too many of you are making it a more complex task than it needs to be. In this recent “Tuesday Tidbits” from Beverly Walden, she hits […] Written by Beverly Walden March 1, 2021March 1, 2021
Business Marketing Your Secret Weapon in Marketing: Giving Back I recently ran a seven-part series on my blog about building blocks for business in the new year. “Giving Back” is one of the most important components. One of the most essential brand-builders to consider RIGHT NOW is all about getting involved in your community. It’s so easy for you to stand out as a […] Written by Skip Cohen February 24, 2021February 24, 2021
Business Marketing Time to Clean Up Your Website…NOW! Time to Clean Up Your Website…NOW! Over the years, I’ve done at least 500 website reviews. From top to bottom, home page to contact page, here are the most common mistakes so many of you are making. A visit to your website isn’t fun. A trip to your website should be a fun experience. You’ve […] Written by Skip Cohen February 15, 2021February 15, 2021
