Inspiration Marketing An Easy Action Project to Build Your Business Intro by Skip Cohen This short post was recently shared on Chamira Young’s blog, but it hits another major area for potential business – restaurant owners. The pandemic has changed so many things in our lives, especially for restaurant owners. Many of them never offered carryout service but relied on their inside table service. A […] Written by Chamira Young October 19, 2021October 19, 2021
Business Marketing Are You Ready for this Year’s Holiday Season? Part II There’s only so much content you can put in a blog post. So, today, it’s just getting you to think about building awareness. What good is working so hard to create the best images of your life if nobody knows who you are? Too many of you think of publicity as awareness outside your control. […] Written by Skip Cohen October 4, 2021October 4, 2021
Business Marketing Are You Really Doing a Good Job With Your Customers? Intro by Skip Cohen If you haven’t noticed, most of the posts I pick to share from Shep Hyken’s blog are related to Customer Service. Customer satisfaction and creating a brand around exceeding client expectations is your not-so-secret weapon in the competition battle to rebuild your business. Creating experiences for your clients that make you […] Written by Shep Hyken September 27, 2021September 27, 2021
Business Marketing Are You Ready for this Year’s Holiday Season – Part I A few weeks ago, on my own blog, I started a series called “The Road to Seasonality.” Well, now is the time for you to be pulling together your plans for the fourth quarter of 2021! See what you think of some of the ideas. Blog Content: If you’ve got a blog, it’s the perfect vehicle […] Written by Skip Cohen September 20, 2021September 20, 2021
Business Inspiration Marketing It’s Better to Give than Receive Intro by Skip Cohen I know everyone is tired of hearing references to the pandemic. Still, last year’s challenges have created so many opportunities for business owners to take a leadership role in their communities. In this archived post from Shep Hyken’s blog, he hits hard on the importance of exceeding customer expectations. So what’s […] Written by Shep Hyken August 25, 2021August 25, 2021
Business Marketing Helping Your Clients with Bigger Prints Intro by Skip Cohen With a renewed sense of family over the last year, there’s a greater demand for family portraiture and, in turn, big prints. But, at the same time, people typically don’t know how to display their prints properly. I remember Michele Celentano talking about being a “full-service” photographer. She works with the […] Written by Beverly Walden August 24, 2021August 24, 2021
Business Marketing Getting the Most Out of a Conference Some of you may think this isn’t relevant because the pandemic ended conferences and conventions. However, as things slowly come back to some level of normalcy, you’re going to start to plan those trips again. ClickCon in Chicago, WPPI in Las Vegas, Photoshop World (online), and what I think will be the biggest, IUSA in […] Written by Skip Cohen August 12, 2021August 12, 2021
Business Marketing Do Loyalty Programs Really Work? Intro by Skip Cohen If you haven’t wandered through Shep Hyken’s blog archives, what are you waiting for? There’s so much relevant information to help you build a stronger business. Coming out of the pandemic, I’ve noticed a lot of local restaurants have kicked off loyalty programs and, in the process, photographers too. But as […] Written by Shep Hyken August 9, 2021August 9, 2021
Business Marketing Your Most Important Client is Your Own Family! My mother used to use the line, “Shoemaker’s children need shoes,” about me being in the photographic industry and never getting her enough photographs of her grandchildren. I never took enough photographs! I’ve been active in the photographic industry my entire adult life, which kind of makes me a one-trick pony when it comes to career paths. […] Written by Skip Cohen August 5, 2021August 5, 2021
Marketing Four Great Ideas to Build a Stronger Brand Intro by Skip Cohen Bev Walden is back with four terrific thoughts about marketing. I love pretty much everything she shares, but there are two especially important points in today’s post. Using social media: Hunkering down was about your health, not about your business. Since your very best marketing tool is relationship building, keeping in touch […] Written by Beverly Walden July 27, 2021July 27, 2021
