Business Inspiration Marketing It’s Better to Give than Receive Intro by Skip Cohen I know everyone is tired of hearing references to the pandemic. Still, last year’s challenges have created so many opportunities for business owners to take a leadership role in their communities. In this archived post from Shep Hyken’s blog, he hits hard on the importance of exceeding customer expectations. So what’s […] Written by Shep Hyken August 25, 2021August 25, 2021
Business Marketing Helping Your Clients with Bigger Prints Intro by Skip Cohen With a renewed sense of family over the last year, there’s a greater demand for family portraiture and, in turn, big prints. But, at the same time, people typically don’t know how to display their prints properly. I remember Michele Celentano talking about being a “full-service” photographer. She works with the […] Written by Beverly Walden August 24, 2021August 24, 2021
Business Marketing Getting the Most Out of a Conference Some of you may think this isn’t relevant because the pandemic ended conferences and conventions. However, as things slowly come back to some level of normalcy, you’re going to start to plan those trips again. ClickCon in Chicago, WPPI in Las Vegas, Photoshop World (online), and what I think will be the biggest, IUSA in […] Written by Skip Cohen August 12, 2021August 12, 2021
Business Marketing Do Loyalty Programs Really Work? Intro by Skip Cohen If you haven’t wandered through Shep Hyken’s blog archives, what are you waiting for? There’s so much relevant information to help you build a stronger business. Coming out of the pandemic, I’ve noticed a lot of local restaurants have kicked off loyalty programs and, in the process, photographers too. But as […] Written by Shep Hyken August 9, 2021August 9, 2021
Business Marketing Your Most Important Client is Your Own Family! My mother used to use the line, “Shoemaker’s children need shoes,” about me being in the photographic industry and never getting her enough photographs of her grandchildren. I never took enough photographs! I’ve been active in the photographic industry my entire adult life, which kind of makes me a one-trick pony when it comes to career paths. […] Written by Skip Cohen August 5, 2021August 5, 2021
Marketing Four Great Ideas to Build a Stronger Brand Intro by Skip Cohen Bev Walden is back with four terrific thoughts about marketing. I love pretty much everything she shares, but there are two especially important points in today’s post. Using social media: Hunkering down was about your health, not about your business. Since your very best marketing tool is relationship building, keeping in touch […] Written by Beverly Walden July 27, 2021July 27, 2021
Business Marketing The Customer Experience – Your Best Marketing Intro by Skip Cohen We all have our heroes in this industry, photographers who we follow because of their skillset, passion, and ability to excite us with their creativity. Well, when it comes to service, marketing, and building a business, Shep Hyken is one of my heroes. He’s regularly sharing precious information on his blog, […] Written by Shep Hyken June 30, 2021June 30, 2021
Marketing The Top Eleven Marketing Mistakes Made by Photographers – Part Two Intro by Skip Cohen It’s time for the second half of Sarah Petty’s list of top mistakes photographers make when it comes to building their business. My favorite in this post is about your database. Everyone is always talking about the need to find new clients, but so many of you are sitting on a […] Written by Sarah Petty June 16, 2021June 16, 2021
Marketing The Top Eleven Marketing Mistakes Made by Photographers – Part One Intro by Skip Cohen I’ve repeatedly written about how much great information there is available to you on the Internet. It’s FREE, and it’s in the archives of so many great writers, educators, and business people we all respect. Scrolling through Sarah Petty’s archives in her Joy of Marketing blog, I came across this gem. […] Written by Sarah Petty June 14, 2021June 14, 2021
Business Marketing A Great Business Card Never Dies Intro by Skip Cohen Life has changed for all of us, but I’m not referring to the pandemic, but technology. Despite that, business cards are still alive and well. Regardless of whether you create a printed card or digital online video piece – the concept of creating a reminder of who you are is more […] Written by Chamira Young June 4, 2021June 4, 2021
