Marketing Photography Education How to Maximize Results for a Fall Family Photography Campaign It’s hard to believe that we are talking about planning for your fall family portraits already but now is the best time to plan ahead. A great marketing campaign doesn’t come together in just a week. A good rule of thumb is to start planning about 8 weeks in advance to maximize your potential. Here’s […] Written by Mark Weber June 11, 2024May 21, 2024
Inspiration Marketing Photography Education Could Your Response Time be Faster? Over the last few years I’ve been surprised at how slow so many business owners are to respond to an email or voicemail. And I’ve heard virtually every excuse for why an email went to spam, or a completed contact form on a website never reached its destination. Here’s my point – One of your […] Written by Skip Cohen May 28, 2024April 29, 2024
Marketing Photography Education How to Have a Successful High School Senior Season Intro by Mark Weber M.Photog., Cr., M. Artist, CPP Every year there is a new group of students who have reached an important milestone in life – their high school graduation. While the industry has changed, what hasn’t is their excitement, dreams and hope for a successful future. Each student has their own personality and […] Written by Jessica Baer May 14, 2024March 14, 2024
Business Marketing Photography Education How to Implement the Most Powerful Marketing Tool You Have Referrals are the bedrock of every business. Here are 3 simple things you can do to start generating referrals immediately. First, you have to ask for a referral. If you don’t ask, the customer doesn’t realize how much they can help you. Saying something like – “Our business was built on the referral of others […] Written by Mark Weber May 7, 2024March 27, 2024
Branding Business Marketing Photography Education How to Tap Into the Power of Photographic Community Displays Your business is built around word of mouth. Is your photography getting the community exposure it needs? This post will give you some answers. Having community displays does 3 things – Having community displays gives you exposure to your clients in ways that other forms of advertising can’t. It’s almost like a referral process in […] Written by Mark Weber April 25, 2024March 4, 2024
Business Marketing Photography Education Expert Tips for Growing a Photography Business Today Have you ever daydreamed about hitting the reset button on your photography business? Or perhaps you’re standing at the threshold, camera in hand, wondering where to begin. In the bustling world of photography, where trends shift like the tide and technology evolves at lightning speed, charting a course for success in 2024 can seem daunting. […] Written by Nicole Begley April 23, 2024February 26, 2024
Business Marketing Photography Education Wedding Photography – A New Opportunity Wedding photography is alive and well after the pandemic greatly affected the ability to gather in large groups a couple of years ago. With that growth is a potential new opportunity for you to consider. The average wedding now costs almost $30,000! It’s expensive and in some cases causes couples to reevaluate the value of […] Written by Mark Weber April 9, 2024August 8, 2023
Business Marketing Photography Education How to Market Your Senior Photography the Easy Way Senior photography is a market that has changed for professional photographers in the past few years. What hasn’t changed is the importance that milestone is for them and their families. While overall session numbers are lower, the average order is the highest it’s ever been. The studios that have continued marketing and evolving have had […] Written by Mark Weber March 5, 2024March 5, 2024
Business Charities Marketing Photography Education How to Create a Charitable Pet Photography Campaign In a world where compassion meets creativity, embark on a journey to make a meaningful impact with your camera. Discover the art of capturing moments that not only celebrate the furry companions in our lives but also contribute to a greater cause. Unleash the power of philanthropy through the lens of pet photography as we […] Written by Mark Weber February 22, 2024February 22, 2024
Business Marketing Photography Education How to Begin with Your Marketing In the vast landscape of marketing possibilities, navigating the starting point can be a daunting task for many. Whether you’re launching a new business or looking to revamp your current marketing strategy, the key to success lies in knowing where to begin. One of my favorite things I get to do in my job is […] Written by Mark Weber February 6, 2024February 6, 2024
