Business Marketing Staying Afloat in a World of Many Cameras (Teaching People What They Want to Know) by Melissa Gallo Have you noticed lately just how many people are receiving and buying amazing DSLR?s for their birthday, Christmas or Mothers Day? As a professional photographer this can be disheartening, and for good reason. In many cases those who get a good DSLR in their hands […] Written by Melissa Gallo July 10, 2012July 10, 2012
Marketing The Brave NEW World of Direct Mail If you look at the history of social media, you’ll see that by 2007, when Facebook began to outperform MySpace, some marketing gurus and media mavens were predicting the demise of direct mail as a viable channel for direct marketing. In today’s difficult economy, theprice, they opined, could not be justified when compared to the […] Written by Marathon Press February 22, 2012February 22, 2012
Marketing 5 Ways to Show Clients You Care You hear a lot of talk these days about the importance of marketing “buzz.” But what exactly does it take to create that buzz? It takes more than just a quality product; it requires a concerted effort to show clients how much you appreciate their business. It’s the little things you do — some of […] Written by Marathon Press November 30, 2011November 30, 2011
Marketing While Families Are Together… Along with the joy of Thanksgiving comes the frenzy of holiday shopping, so it’s time to remind your clients and prospects that the year-end holidays are the perfect opportunity to bring loved ones together for a family portrait. Remind them that when so many family members are home for the holidays, there is no better […] Written by Marathon Press November 22, 2011November 22, 2011
Marketing Offer Your Clients the Perfect Gift This Holiday Season If you are looking for a great way to promote your studio to clients and prospects as THE PLACE for easy, stress-free, one-stop, holiday-gift shopping . . . then a Gift Certificate promotion is the way to go! Simply offer Gift Certificates for 20% off, but make the offer more impressive by spelling out the […] Written by Marathon Press November 9, 2011November 9, 2011
Marketing Is Your “Gifting Strategy” in Place for the Holidays? This holiday season, Americans are expected to spend an estimated $87 billion on gift cards, making the gift card the number-one present under the tree for the sixth straight year. – moneycentral.msn.com Gift cards are especially useful when you are creating a promotion to drive business to your studio. When you send a gift card […] Written by Marathon Press October 26, 2011October 26, 2011
Marketing The Gift Only You Can Give Assuming that your clients and prospects are as stressed as most people are when the holiday gift-giving season rolls around, here’s a way that you can become a hero by helping them check off many friends and family on their holiday gift list: Simply promote to consumers that “Portraits are the Perfect Gift for the […] Written by Marathon Press October 4, 2011October 4, 2011
Marketing Show You Care With a Teddy Bear! Have you ever noticed that even in a difficult economy, families tend to loosen their purse strings as the holidays draw near? And why not! As soon as parents start planning for the holidays, family is on their minds, and their thoughts quite naturally turn to gift giving. For photographers, this means that it is […] Written by Marathon Press September 27, 2011September 27, 2011
Marketing Big Profits from Little Calendars Sometimes a small idea can bring great rewards. Here’s one to consider: In your community there are literally hundreds of businesses that would love to keep their name in front of the public all year round. You can make this happen for any type of business or professional office, and in the process introduce them […] Written by Marathon Press September 14, 2011September 14, 2011
Marketing Use Holiday Greeting Cards to Help Drive Holiday Sessions According to Hallmark Cards, Inc., Christmas is the largest card-sending holiday in the United States, with approximately 1.5 billion cards sent annually. Add to that the millions of cards sent in celebration of Hanukah and Kwanza, and it’s obvious that holiday cards represent a huge opportunity for photographers to motivate the public to purchase portraits. […] Written by Marathon Press September 7, 2011September 7, 2011
