Business Photography Education How to Maximize Your Tax Season We’re coming to the one seasonality we all hate – tax time! It’s February in a new year…and for most of you it’s the slow season in terms of incoming business. NOW is the time to start the scavenger hunt for everything you spent money on in 2024. DON’T WAIT UNTIL THE LAST MINUTE! “It’s […] Written by Skip Cohen February 25, 2025February 13, 2025
Business Marketing Photography Education Sports Photography How to Get Into Little League Sports Photography Getting into little league sports photography can be both a fulfilling and lucrative niche. Here’s a step-by-step guide to help you get started: 1. Build a Portfolio 2. Get the Right Gear 3. Network Locally 4. Offer Special Sessions 5. Create Packages 6. Market Your Services 7. Ensure Professionalism 8. Master Sports Photography Skills 9. […] Written by Mark Weber February 20, 2025January 16, 2025
Inspiration Photography Photography Education Techniques How to Capture a Photographic Still Life During 2020-2022, I fought the isolation and threat of the pandemic with a deep dive into meditation, art and studio lighting. I set up a basement studio including a table-top studio to play with lighting and still life photography to improve my skills as a volunteer photographer for NILMDTS, a non-profit organization that provides free portraiture […] Written by Linda Pasch February 18, 2025January 20, 2025
Marketing Photography Education Sales How to Market Your Business the Smarter Way As the new year begins, now is the perfect time to step back and plan your marketing strategy for 2025. One of the most critical aspects of effective marketing is targeting the right clients. Think of it this way: using a shotgun approach versus a precision rifle not only wastes money but can also dilute […] Written by Mark Weber February 13, 2025January 16, 2025
Business Marketing Photography Education Spring Seasonality – It’s Right Around the Corner It might be the slow season for incoming business, but it’s never the slow season for building your brand and marketing. Plus, spring seasonality creates so many opportunities for you to be a leader in your community, with Mother’s Day, graduations, proms, and Father’s Day all on the horizon. Procrastination is not a sound business […] Written by Skip Cohen February 11, 2025January 29, 2025
Business Holidays Marketing Photography Education How to Tap Into the Easter Market Easter is a wonderful time to get people together for portraits. Here’s what you need to know to get ready. Let’s look at a little of the history of how people tend to spend their Easter for portrait opportunity clues. The most popular Easter Sunday activities include cooking a holiday meal (56%), visiting family and […] Written by Mark Weber February 6, 2025March 4, 2024
Inspiration Photography Photography Education How a Chance Meeting Became An Award Winning Session Her Majesty stars Cookie, an Afghan Hound with a beauty that stopped me in my tracks. I first met her and her owner by chance. I had just finished a hike and was loading my dogs into the car when I saw Cookie heading up the trail. I sat in my car for a minute, debating […] Written by Nicole Hrustyk February 4, 2025October 29, 2024
Photography Photography Education Technology Elevating Aerial Photography: A Guide to Selecting Your First Drone For professional photographers, the advent of drone technology has unlocked unprecedented creative potential. Integrating aerial perspectives into your portfolio can diversify your offerings and capture breathtaking imagery previously unattainable. However, navigating the complex world of drones requires careful consideration of technical specifications, regulations, and budgetary constraints. This guide provides a framework for selecting your first […] Written by Devin Day January 30, 2025November 5, 2024
Inspiration Photo Editing Photography Education Product Info Technology Topaz GigaPixel: A Game-Changer for Photographers As far as I’m concerned, Topaz GigaPixel is the most revolutionary software since Photoshop. If you’re unfamiliar with it, this tool takes low-resolution files and transforms them into sharp, high-resolution images. It can even rescue out-of-focus photos, making them crisp and clear. This software has completely changed how I approach photography. It allows me to breathe new […] Written by Mark Weber January 28, 2025January 15, 2025
Business Inspiration Photography Education Getting the MOST out of Conventions in 2025 With IUSA just around the corner, there are still things you can do to make the most of this year’s trip. Time is your greatest resource—don’t waste it! Even more important is to have a plan for what you want to accomplish during the trip. It’s only a short time away, but that doesn’t mean […] Written by Skip Cohen January 23, 2025January 6, 2025
