Business Customer Satisfaction Sales Capturing Loyalty: How to Keep Photography Customers for Life In the competitive world of photography, building a strong customer base is crucial to success. However, the real value lies in retaining these customers for life. Repeat clients not only provide a stable source of income but also act as brand ambassadors, referring others to your services. To achieve this coveted level of customer loyalty, […] Written by Judy Johnston November 2, 2023August 3, 2023
Holidays Photography Photography Education How to Create Some Cool Halloween Photos Halloween is here! And with all the costumes, serious or fun, children or adults, brings lots of opportunities to create some very unique images. Here are some tips and tricks to capture spooky and memorable shots: Remember, Halloween is all about creativity and fun, so don’t be afraid to try new things and let your […] Written by Mark Weber October 31, 2023July 18, 2023
Holidays Marketing Photography Education Sales How Extra Holiday Cards Can Add More Profits! We’re getting into the time of year when holiday cards are part of everyone’s sales. And with that, every lab offers specials on these wonderful cards. But are you taking advantage of these special offers by offering extra cards at the time of delivery with your clients? Let me explain. Have you ever noticed that […] Written by Mark Weber October 26, 2023October 20, 2023
Photography Education Sports Photography How to Photograph Sports Action Photography There are many elements that go into photographing a live-action sports game successfully. The speed of most sports can make it critical that you understand the game so you can anticipate what, where, and when to hit the trigger. Getting the best location is not always easy or possible. Especially when there’s a crowd of […] Written by Doug Thomsen October 24, 2023July 21, 2023
Business Photography Education Sales How to Sell More Wall Portraits We all have heard the phrase “show what you want to sell”. But, what does that really mean? Taken literally, it would mean that if you want to sell for the wall, you should only show wall portraits or wall groupings. If you don’t have a studio location, this can be hard to do! Even with a […] Written by Lori Nordstrom October 19, 2023October 19, 2023
Business Marketing Social Media How to Grow Your Business with Effective Social Media Marketing Strategies There are numerous ways to tap into the power of Social Media Marketing. Getting your strategies in place is critical. 1997 marked the start of what would become today’s social media. In 2019, the global average for time spent on social media was 56 minutes. In 2020, it jumped to 145 minutes. In 2023 the average person is spending […] Written by Mark Weber October 17, 2023July 18, 2023
Business Marketing Photography Education How to Design Your Photography Business for Profit Most photographers start in photography because it’s fun. There’s something so satisfying about capturing your adventures in photos. It’s so easy to get started with a phone in your pocket. Add a little curiosity to the mix, and you’re quickly on the road toward photography expertise. For lots of people, photography remains a fun hobby […] Written by Lara Grauer October 12, 2023August 1, 2023
Business Marketing Photography Education How to Avoid Murphy’s Law: What’s Your Backup Plan? Murphy’s Law is: If anything can go wrong, it will. Then there’s Murphy’s Second Law: Murphy was an optimist! Here’s my point – if you were ever in a car accident or even a minor fender-bender, you were incredibly cautious for weeks or months afterward. But over time, you got back to your old habits. The same thing […] Written by Skip Cohen October 10, 2023July 24, 2023
Business Photography Education Product Info How to Offer Your Perfect Product As photographers, we have so many products to sell to our clients. From the ever-popular canvas wraps to museum-quality Bella prints, there are so many options to offer our clients today. But is there one perfect product? If I had to name one product that is the perfect product I’d have to say the album. […] Written by Mark Weber October 5, 2023July 11, 2023
Business Inspiration Marketing Photography Education Time Management How to Make Weekly Plans Simple Enough to Follow! What does your weekly schedule look like? So many times, as small business owners, we make lists and lists of all of the things that need to get done, but somehow rarely feel productive. We certainly feel busy, but at the end of the day we look back wondering what was actually accomplished! For photographers, the […] Written by Lori Nordstrom October 3, 2023July 18, 2023
