Business Photography Education Sales How to Create a Newborn Products Strategy Most photographers ask themselves the question, “What are parents buying these days from their newborn sessions?”. But I’d like to give you this thought; your clients don’t know what they want to buy until you tell them! You get to decide what you want your clients to own, what products will best show off your […] Written by Lori Nordstrom December 19, 2023August 21, 2023
Business Inspiration Lifestyle Photography Education Wrapping Up 2023 It’s December 14, and probably my last post for 2023 here at the Marathon blog. I’m hoping you’re all running at “warp speed,” wrapping up last-minute holiday orders and exhausted. It’s a crazy time of year, but for most of us, it’s that last-minute adrenaline rush that makes it special. So many of you miss […] Written by Skip Cohen December 14, 2023December 7, 2023
Business Marketing Photography Education How to Get Your Marketing Plans Ready for 2024 Get ready to make 2024 your best year ever with these 10 tips that will help you put together a marketing strategy that will take your business to the next level: 1. Conduct a thorough analysis: Evaluate your current marketing efforts, identify successful strategies, and areas for improvement, and set a budget. 2. Set clear […] Written by Mark Weber December 12, 2023July 19, 2023
Business Inspiration Photography Photography Education How to Build Trust and Make the Senior Session Amazing Years ago, as I was transitioning into focusing on high school seniors, I wanted to make sure my images stood out next to my peers. One thing that kept coming back to me when brainstorming ways to differentiate myself was how much better my sessions were the more I knew about the senior. I made […] Written by Bobbi Jo Beaver December 7, 2023August 29, 2023
Inspiration Photography Education Time Management How to Prepare for IUSA It’s that time of year! Many of you will be headed to IUSA, but have you done what you need to get the very most out of the experience? IUSA, as well as other conventions you might attend this year, are vital to strengthening your skillset; growing your marketing expertise, and increasing revenue. Plus, being […] Written by Skip Cohen December 5, 2023November 22, 2023
Business Photography Education Techniques Time Management Is It Time to Add a Little Structure to Your Business? We recently attended a change of command ceremony involving our son, who’s moving on to a new assignment with the army. While I love the flexibility of being in the private sector, I realized something as I met many of his staff and associates – everybody knows what their job is and what’s expected of […] Written by Skip Cohen November 30, 2023August 8, 2023
Business Inspiration Photography Education It’s Time to Give: How to Get Involved in Your Community. Intro by Skip Cohen I’ve been a huge Lori Nordstrom fan since first meeting her in my early WPPI days, twenty years ago. Her skill set goes well beyond just stunning images and includes the same precision in marketing, customer service, and relationship-building with her clients. She’s a photographer, artist, educator, writer, and a good […] Written by Lori Nordstrom November 28, 2023July 24, 2023
Holidays How to Have a Happy Thanksgiving! It’s that time of year to give thanks and appreciate all the things around us. Food, family, and football all go hand in hand this time of year. Games are also a big part of the Thanksgiving break and a great way to interact with each other and forget about life for a while. A […] Written by Mark Weber November 23, 2023November 21, 2023
Business Photography Photography Education 3 Shots You Didn’t Even Know You Were Missing From the Wedding Ceremony Wedding ceremonies are the main event on a couple’s big day. But they aren’t always interesting to photograph. There’s the standard processional shots of everyone coming down the aisle, the rings, the vows, and the kiss. Here are 3 shots you might be missing and easily add emotion to the gallery. First, the bride coming […] Written by Jenny Gegg November 21, 2023August 11, 2023
Business Charities Inspiration Marketing Photography Education One More Key to Success – Cause-Related Marketing So many of you miss the opportunity to tie in cause-related marketing. It’s the perfect ingredient to demonstrate leadership in your community. Here’s the point – Being involved in your community is one of your strongest tools to help build brand awareness. While you need to be directly involved in organizations that give back, you […] Written by Skip Cohen November 16, 2023August 7, 2023
