Business Marketing When Others Zig – You Have to Zag Intro by Skip Cohen Going back at least 4-5 years ago, I finally got to sit in an entire day of Bev and Tim Walden’s program. In fact, it was at the Marathon summer get-together, MAP. In the past I’m always catching them on the run at a convention, and never had more than a […] Written by Beverly Walden March 2, 2022March 2, 2022
Business Do You Have a Mission Statement? Intro by Skip Cohen Over the years Photofocus.com has covered virtually every topic in imaging; from business to marketing to technology – it’s all right there at your fingertips. Wandering through their archives I found this post by Nate Tores about having a mission statement. And it hits home on one of my favorite topics […] Written by Photofocus February 28, 2022February 28, 2022
Business Marketing Continuity in Your Brand Intro by Skip Cohen When I was a kid, we had a neighbor who was a builder. It seemed like he was adding another room to the house every year. While it was pretty remarkable inside in terms of space, there was little continuity in design, and it looked terrible. On the same level, over […] Written by Beverly Walden February 23, 2022February 23, 2022
Business When Was the Last Time You Did a Fire Drill? When I was a kid, every so often in school, we’d do a fire drill. The point was that by practicing what to do if there was a fire, we’d all be prepared. Even today, we get on a plane and listen to the safety pitch – seat belts, exit doors, life vests, oxygen masks […] Written by Skip Cohen February 17, 2022February 17, 2022
Business The Importance of Being On Time Intro by Skip Cohen I heard a story many years about Tom Peters speaking at a conference for airline executives. As the story goes, he intentionally arrived 10-15 minutes late. As the audience sat there feeling indignant that their guest speaker was late, he stepped up to the microphone and said, “By all of your […] Written by Shep Hyken February 14, 2022February 14, 2022
Business Marketing Building a Strong Foundation for the New Year The pandemic has changed everything in our lives over the last two years. But hunkering down is about your health – NOT about your business. Your website is more important than ever before, as is your blog and presence in social media. Maintaining customer contact has never been more critical – or had more potential […] Written by Skip Cohen February 9, 2022February 9, 2022
Business Going the Extra Mile “There are no traffic jams on the extra mile.” Zig Ziglar Intro by Skip Cohen There’s so much outstanding content in the archives of Photofocus.com. I found this post by Lisa Robinson from 2014 and it’s more relevant today than it was then. Covid has changed everything in our lives, mostly on the negative side, […] Written by Photofocus January 31, 2022January 31, 2022
Business Add Value, Don’t Discount! Intro by Skip Cohen Over the years I’ve seen so many photographers offer heavy discounts as well as free products they could sell in order to increase business. Obviously, there are a lot of components that go into increasing sales including brand awareness, your reputation, customer service and the quality of the products and services […] Written by Beverly Walden January 26, 2022January 26, 2022
Business Marketing The Customer Service Gap Intro by Skip Cohen “What you hope your customers will perceive as good customer service and how they perceive it are two different things.” Well, we’re officially into the slow season. You might be busy wrapping up holiday orders and last-minute additional business, but the first quarter is the time to stay active and on […] Written by Shep Hyken January 24, 2022January 24, 2022
Business Marketing Do You Offer a Legacy Program? I shared this post on my own blog before the holidays. It’s about a program you should be offering all year long! Here’s the concept: Look at the images in the photograph above. Now think about your own life a couple more generations from now. Those old black and whites above will be replaced with […] Written by Skip Cohen January 18, 2022January 18, 2022
