Marketing Becoming Your Own Publicity Machine Intro by Skip Cohen I’m amazed at how many artists read articles in the local paper and online about their competitors and think that the publicity is all about luck and timing. Publicity, while now and then might be completely accidental, for the most part, is the result of hard work and networking. And, unless […] Written by Bob Coates April 24, 2017April 24, 2017
Business Marketing Finding the Gaps in Your Market We’re through the first quarter and well into 2017. For most photographers business is picking up and the “season” has started, but that doesn’t mean you can just kick back and wait for the crowds to come through your door! “You’ve got to look for a gap, where competitors in a market have grown lazy […] Written by Skip Cohen April 19, 2017April 19, 2017
Business Building Relationships – The Difference Between Customer and Client Intro by Skip Cohen Several times over the last few years I’ve written about the importance of building relationships. In fact, there’s an outstanding book every small business owner needs to read, Unmarketing by Scott Stratten. His subtitle says it all, stop marketing and start engaging! While Sarah Petty used Walmart as the reference […] Written by Sarah Petty April 17, 2017April 17, 2017
Marketing Plan Your High School Senior Campaign Direct Mail is still an effective way to reach the high school senior market. Photographers who conduct successful direct mail campaigns will tell you that there are 4 key elements necessary for success: Having an effective call-to-action to create excitement Repetition of the same message at least 3 times Timing your mailing to coincide with […] Written by Marathon Press April 17, 2017April 17, 2017
Business Speculation Portrait Programs For Preschools and Early Childhood Centers Have you ever wondered why the biggest photography companies serving the daycare and preschool markets offer pre-printed packages for parents to preview before they buy? It’s because this selling method produces the highest sales averages per client. Parents can’t pass up buying the “Big” complete package when it’s printed out and ready for them to […] Written by Chris Wunder April 17, 2017April 17, 2017
Business Earn Extra Money With Church and Country Club Directories The months of June and July are often slow times for high-volume photographers, but it doesn’t have to be. Directory programs can add $7,000-$10,000 per week in new revenues for photographers with good Family Portrait skills that produce great-looking photo packages. Best of all, there’s very little competition for the business! While Summer is a […] Written by Chris Wunder April 17, 2017April 17, 2017
Business Sports Photography Spring Sports are Here! Don’t forget to pre-schedule potential rain dates. It’s easier to plan and communicate this in advance, rather than after it happens. There’s often not enough time left in the season to schedule down the road and sales always drop the later picture day occurs in the season. The league may also be able to reserve a […] Written by Chris Wunder April 17, 2017April 17, 2017
Business Marketing School Photography Don’t Wait Too Long to Book Schools for Fall The next two months are crucial if you want to get accounts booked for fall school pictures. Approximately one-third of schools have not yet selected their provider for next fall, but soon will. You need to get your business into consideration for last-minute opportunities before it’s too late. Your best chance to book accounts this […] Written by Chris Wunder April 17, 2017April 17, 2017
Business Marketing Social Media Blog Articles Should Come From Your Heart Intro by Skip Cohen If I were to just share this archived post from Mary Marantz most of you would think I was nuts. It doesn’t have a single thing to do with photography, let alone building a business. On the other hand, it has EVERYTHING to do with your business, especially your blog. Mary […] Written by Justin & Mary Marantz April 12, 2017April 12, 2017
Business Technology I Believe… Intro by Skip Cohen Four years ago Michele Celentano published “I Believe.” Not only did she share it with an industry plagued by consumers who don’t understand the importance of printed photographs, but she gave everybody the authority to plagiarize what she wrote. So, here it is, a great piece to copy and share with […] Written by Michele Celentano April 10, 2017April 10, 2017
