Techniques Tips For Using Props Props in photos are one of those things that will probably never go away. Seniors like to have their instruments or sports gear with them to show what they did in high school. Children love their toys and sweet treats. Newborn pictures are just not the same without a fuzzy blanket or a cute bow. […] Written by Marathon Press September 16, 2015September 16, 2015
Business Marketing Sometimes Less is More in Communication In 1988, Howard Baker was President Reagan’s Chief of Staff and an avid photographer shooting Hasselblad, Nikon and Leica. As a Hasselblad shooter, we had invited him to lunch and he ended up turning the tables on us suggesting, “Why don’t you come to my house?” Well, “my house” was the Whitehouse. During our visit, I […] Written by Skip Cohen September 8, 2015September 8, 2015
Techniques The Do’s and Don’ts of Family Portraits There is something wonderful about a good family portrait. These photos capture the family as a whole, the love each family member feels for one another and a moment when the family is completely unified. This being said, there are some things you need to take into consideration when stepping into a Family Portrait photo […] Written by Marathon Press September 1, 2015September 1, 2015
Business Charities Marketing Paws for the Cause – Charitable Marketing For Your Photography Studio Charitable marketing can be a great way to promote your photography business in your local community and add revenue to your bottom line. We have many charitable marketing partnerships at our photography studios, but one of our VERY favorites and most profitable is our pet promotion. Several years ago we decided to partner with our […] Written by Mary Fisk-Taylor August 25, 2015August 25, 2015
Business Always Be On Time “Never be late. When you’re late, what you’re saying is that your time is more important than the other person’s time. That’s pretty egotistical.” – Alice Cooper I am amazed at how many photographers, especially new ones, have such little respect for time. It’s your most valuable commodity and it’s just as important to everyone else. Obviously, […] Written by Skip Cohen August 18, 2015August 18, 2015
Techniques Learn to Love the Sun The sun can be a photographer’s best friend or worst enemy. By understanding and capturing the light of the sun in the right way a photographer can create beautiful light photos. In her article, “Sunshine: My Favorite Light Source,” Melinda Smith discusses a few of the “DOs” when it comes to lighting your photographs with the sun. […] Written by Marathon Press August 11, 2015August 11, 2015
Business News/Notes Tim Tadder: Creating Stunning Commercial Photography Marketing Tim Tadder is an incredibly talented commercial photographer located in California. Recently, Heidi Volpe of aPhotoEditor interviewed him about some promos he had printed at Marathon. See what he had to say about this stunning piece. Who printed it? This was printed by my friends at Marathon Press in Nebraska. Marathon caters to the wedding […] Written by Marathon Press August 4, 2015August 4, 2015
Business Technology Love Birds: Couples Photography Couples photography can be so romantic. You can feel the love and passion in the way a couple holds hands or kisses each other. But, if you’re not careful, couples photography can also be cutesy and cheesy. Melinda Smith gives five great tips that will keep your couples photos romantic and not cliché, in her […] Written by Marathon Press July 28, 2015July 28, 2015
Business Technology Terms For Photographers There is so much to learn when it comes to photography. Lighting, posing, how to run a business and marketing only graze the surface of everything that a photographer needs to know in order to be successful. And with all of this new knowledge comes a lot of strange terminology. To lend a helping hand […] Written by Marathon Press July 21, 2015July 21, 2015
Business Save the Bombs For the Big Stuff I realize that sometimes it’s a really hard thing to do. Out of all the lessons I’ve learned over the course of my career, this is one of the toughest ones for me to follow. Here’s what I’m talking about: You’re at your computer and discover that you’ve just been blasted by someone in a […] Written by Skip Cohen July 14, 2015July 14, 2015