While marketing is not selling as such, sales and marketing…
“Never be late. When you’re late, what you’re saying is that your time is more important than the other person’s time. That’s pretty egotistical.” – Alice Cooper
I am amazed at how many photographers, especially new ones, have such little respect for time. It’s your most valuable commodity and it’s just as important to everyone else. Obviously, don’t be late for appointments, but there’s much more to it than that.
- Don’t miss promised deadlines.
- Whenever possible deliver early – exceed client expectations.
- Do everything you can to meet clients when it’s best for their schedule, not always yours.
- If you’re traveling and hit an obstacle that wasn’t anticipated and it slows you down, let your client know.
Show respect for your clients, vendors and associates. Stay organized and always be where you are supposed to be when you agreed to be there!