Don’t rush me – I’m waiting for the last minute!
I was leafing through the Acorn catalog, and the quote above was about a t-shirt, and it hit me because it’s ME! So often, I’m rushing to make a deadline. And while I rationalize by believing I do my best work under pressure, that’s a horrible approach for marketing.
I love to work down to the wire. Yet, each time I rush to finish something, you’ll hear me whining about wishing I wasn’t under a time constraint. I’ve only missed a serious deadline once.
Now, think about your own efforts in marketing your business this holiday season. STOP PROCRASTINATING! This upcoming holiday season can be one of the best in many years, but it’s up to you to remind people you’re out there and what you do for a living.
If we’ve learned nothing else from the pandemic, it’s that life is full of surprises, not always good ones. We’re not in as much control as we think we have, and the greatest of plans can change in a second. And most of us have no “Plan B.” Remember Murphy’s Law, but follow Murphy’s Second Law: Murphy was an optimist!
Let’s start with your daily/weekly to-do list for your business. At this point, you should have a developed timeline for marketing in the months ahead. Be creative – work with other promotional partners during the holiday season, such as cross-promoting with a florist or restaurant. Use your blog and social media to get the word out. There’s no such thing as too much publicity.
With the renewed sense of family coming out of the pandemic, there’s an opportunity to make this your best year. Don’t miss it!