Have you ever daydreamed about hitting the reset button on your photography business? Or perhaps you’re standing at the threshold, camera in hand, wondering where to begin. In the bustling world of photography, where trends shift like the tide and technology evolves at lightning speed, charting a course for success in 2024 can seem daunting. But fear not, for I’ve ventured into this thought experiment in the latest episode of the Freedom Focus Photography podcast (formerly known as the Hair of the Dog podcast).
In this candid discussion, I peel back the curtain on my personal blueprint, exploring the steps I’d take if I were launching my photography business from scratch today. It’s a treasure trove of insights not just for novices but for seasoned photographers seeking a fresh perspective or a spark to reignite their passion.
The Core of Your Craft: The journey begins with a pivotal question: What do you truly love to photograph? The essence of your photography lies not just in the broad strokes of your niche but in the intricate details that make your heart sing. For instance, maybe you love pet photography – but want to niche down even further to focus on action in the water! Get really clear on what you love, create it, and share it! That will attract more clients that love it too!
Crafting a Magnetic Message: Listen, unless you are selling lower cost sessions – you are NOT selling photography. You’re selling as aspirational experience. You’re selling memories. It’s critical that our website words connect with our target market in a way that allows them to see their own stories reflected in your work.
Community at the Heart: People do business with people they know, like, and trust. Building relationships with local businesses and charities can become the lifeblood of your business, fostering growth and opportunities beyond your wildest dreams.
The Unsung Hero: Blogging: In an era dominated by fleeting social media posts, the enduring power of blogging stands as a testament to the depth and richness it can bring to your online presence. From dispelling client objections to sharing transformative client experiences, blogging is the unsung hero that can elevate your SEO and connect you with your target client.
This episode is more than a mere guide; it’s an invitation to introspect, strategize, and perhaps even reinvent. Whether you’re sketching the first lines of your photography business or seeking to infuse new life into your established practice, there’s a wealth of wisdom waiting for you.
Listen here. https://hairofthedogacademy.com/podcast/if-i-were-starting-again/
And for those eager to dive deeper and explore the top 11 business conversations of 2023 – grab our curated secret podcast feed here – https://learn.hairofthedogacademy.com/best-of-podcast-2023
Looking for more support in your photography business?
Hair of the Dog Academy helps pet photographers master their craft.
Freedom Focus Formula helps portrait photographers radically transform their business through increased sales, non-sleazy sales, and attracting their ideal client.
Follow Nicole on Instagram here.
