How important is the packaging in which you deliver portraits and other photographic products to your clients? When you consider that the majority of photographic purchases are either initiated or entirely controlled by women clients, then the answer is clear: Packaging plays a huge role in enhancing your studio’s brand! Smart marketers know that women are influenced by packaging that pays attention to these key elements:
Color
Research shows that color palette preferences of women are decidedly different from those of men, and the psychology of color—how it influences moods and feelings—is something that every marketer should take into consideration when developing key branding pieces such as business cards, websites, brochures, marketing cards, and packaging.
Shape
Women are known to be attracted to packaging that has appealing physical profiles, such as shape and size. These two elements are sometimes key to the functionality of the packaging, which has a definite impact on women consumers; women typically are concerned about how products can be safely and easily transported.
Novelty
Who doesn’t like to unwrap a package? Women certainly do, so when packaging has pleasingly interactive qualities, such as luxurious ribbon, artfully designed bellybands, deluxe tissue, and eye-catching stickers, each item adds a layer of anticipation to the process of receiving the photographic product.
Detail
The fact that attention to detail is important to women, the addition of decorative bag tags, bellybands, ribbons, and even charms, elevates product value in the mind of sophisticated consumers.
Emotion
Whenever a transaction results in an emotionally satisfying experience for the client, he or she becomes more likely to return for additional sessions and to refer clients to your business. Personalized packaging, such as the addition of a session image used as a bellyband closure or to adorn a shopping bag, is just the kind of gesture that creates a positive emotion which adds significantly to the success of the client’s experience with you.
Image
Artfully coordinated packaging materials support the kind of positive image building that defines and adds meaning to your business brand. Extending your innate creativity to creating packaging that attracts you ideal consumer is well worth your time.
As the holidays approach, there’s no better season to create imaginative packaging. By advertising that “all gift portraits include custom gift wrapping,” you’ll be adding value to your product, and you’ll be all set to conclude future sessions with style!
A limited number of FREE Marathon Packaging Kits are now available from Marathon. To learn more, click here.
