Building a Strong Team for Your Business

Building a Strong Team for Your Business

Even if you’re a one-person business, there are people you work with who support you. And, there are things you can do as a manager to make sure your appreciation is out there all year long!  Being a great manager is about building a strong team. It’s about empathy, listening skills and remembering how you like to be treated yourself.

  • If you’re the only employee in your company, you still have a team of people helping you build the business. The people at your lab, album company, framer, staff at associations you belong to, tech support at manufacturers of the products you use, even your UPS guy are all helping to watch your back.  Treat them with the respect they deserve and good things will come back to you over and again.
  • Remember your people are your most valuable resource.
  • Communicate with the people who work directly for you.  Whether good news or bad, talk to them and allow them to be involved.
  • It’s a sign of strength, not weakness when you ask your staff to help with solutions.  They’re on the front line every day and often have a perspective you don’t.
  • Accept that you might be wrong sometimes. In my Rangefinder/WPPI days I always knew when at least two of my staff disagreed with me I was probably wrong and it was time to back off.
  • Don’t be afraid to change directions. Being in business today demands flexibility and you might need to completely change directions in order to reach your goals.
  • Encourage your staff to come up with new ideas and then let them run with them.  Creativity has to be nurtured and it can’t be supported and grow in an environment that’s stifled or has a threat of ridicule.
  • Leave your frustrations in life at home. You need to work to develop a healthy work environment.
  • Most important of all: Listen, listen, listen – to your staff, to your customers and to your heart.

“In motivating people, you’ve got to engage their minds and their hearts. I motivate people, I hope, by example- and perhaps by excitement, by having productive ideas to make others feel involved.”
Rupert Murdoch


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This article was written by
Skip Cohen

Skip Cohen is an industry executive recognized for his diversity. He has served as past president of Hasselblad USA, Rangefinder/WPPI and in 2009 founded his own educational consulting company. In 2013 he launched Skip Cohen University dedicated to helping artists build a stronger business. He's a regular speaker at a variety of conventions and writes for several different magazines, as well as having two business classes at Click above to visit the SCU blog.

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