Business Customer Satisfaction Is it Time for Self Assessment? The end of the year is upon us and hopefully, everyone has had a successful and profitable season. Photographers provide a lot of joy by providing beautiful images that are given as gifts each year. The end products (the prints) are really just part of what a customer has purchased from you. They have memories […] Written by Mark Weber December 27, 2022December 20, 2022
Business Marketing Photography Education The Slow Season Should NEVER Be Slow! What 3 things can photographers do now to plan for the first quarter of the year? Just because January marks the start of the “slow season” doesn’t mean your life should slow down! In fact, it should be incredibly busy – this is the time to do an inventory of your skills, start pulling together […] Written by Skip Cohen December 6, 2022December 6, 2022
Business Inspiration Marketing Photography Education How to Maximize the Final Four The next 4 weeks will determine how financially well you’ll transition into 2023. Did you know that more money is given at Christmas than at any other time of the year? Make sure your business taps into that opportunity. How? These are just a few ideas to put some extra profits into your bank account […] Written by Mark Weber December 1, 2022November 30, 2022
Business Marketing Photography Education Is It Time for You to Leap? This isn’t the first time I’ve used Tina Fey’s quote. However, for those of you still procrastinating and not figuring out what you want to do for the holidays – it’s right on point! To start, check out everything Marathon’s offering to strengthen your business! From a BOGO on holiday cards to marketing support to […] Written by Skip Cohen November 30, 2022November 30, 2022
Business Inspiration Marketing Photography Education Thirteen Ideas to Increase the Value of Your Photography – Part II Intro by Skip Cohen Sarah started by offering more than digital files and finishes today by getting featured in the media. And in between that first point and today’s last, she’s hit all the primary bricks in building a solid foundation for your business. I love all her points, but I’m especially partial to number […] Written by Sarah Petty November 17, 2022November 9, 2022
Business Inspiration Marketing Photography Education Thirteen Ideas to Increase the Value of Your Photography – Part I Intro by Skip Cohen There’s so much business and marketing help on the Internet, and Sarah Petty leads the pack. But what she regularly shares won’t help you if you don’t follow her! I love this post she recently shared as a “must-read.” I’m sharing it in two parts because there’s a lot here to […] Written by Sarah Petty November 15, 2022November 9, 2022
Business Inspiration Photography Education Stop Wasting Time Several times over the last couple of years, I’ve written about the greater sense of family in the world since the pandemic. So many times, it’s been in reference to Throwback Thursday posts, one of your best marketing tools. All those old photographs captured a time when life was slower and less complicated, and life […] Written by Skip Cohen November 10, 2022November 9, 2022
Business Inspiration Photography Education How a Combination of Little Things Makes a Big Difference We get so caught up in the big picture of our business that we sometimes forget it’s the little things you do day to day that makes the biggest difference in your business. I love baseball. The pace, the strategy, and there’s always something that happens during a game I’ve never seen before. There are […] Written by Mark Weber November 8, 2022November 2, 2022
Business Inspiration Photography Education Don’t be Lazy – Go the Extra Inch Intro by Skip Cohen I love sharing Shep Hyken’s archived posts because they’re all about Customer Service. Outstanding service is your not-so-secret weapon, and it’ll put you ahead of your competitors. It takes so little to make your customers feel special. You know how to focus your camera; well, this is about focusing your attention […] Written by Shep Hyken November 1, 2022October 28, 2022
Business Customer Satisfaction Photography Education Making Sure Your Customers Know You Care Your customers don’t care how much you know, until they know how much you care! Damon Richards If you want to stand out today, exceed expectations. I know the pandemic started this fiasco, and everyone is short on staff, but there’s still a point where we’ve earned the right as consumers to feel the love! […] Written by Skip Cohen October 25, 2022October 18, 2022