Business Marketing Photography Education How to Gain Business Exposure Using a Press Release In today’s era of constant social media posts, submitting a press release to a local news outlet is a highly effective, yet often overlooked method of gaining credible business exposure. Readers tend to trust articles more than advertisements since articles are perceived as editorial content rather than paid promotions. Compared to other marketing strategies, press […] Written by Karen Walker October 3, 2024July 11, 2024
Business Charities Marketing Photography Education How to Find Opportunities to Be Involved in Your Community “At the end it’s not about what you have or even what you’ve accomplished. It’s about who you’ve lifted up, who you’ve made better. It’s about what you’ve given back. “ Denzel Washington Halloween is a month away, followed by Thanksgiving, Christmas, Chanukah, and a long list of events in virtually every community. NOW is the time to […] Written by Skip Cohen October 1, 2024September 10, 2024
Business Holidays Inspiration Photography Education How to Create the Incredible Santa Photography Experience Years ago a Santa session only used to be a quick fast, 5-minute session that was built on low prices and high volume mentality. But then came along the understanding that there could be more to this. Something deeply meaningful. Think about it. Santa is the most magical thing to a child. The time of […] Written by Chris Fritchie September 26, 2024September 26, 2024
Business Marketing Photography Education Partnerships: Expanding Your Reach and a Stronger Business It might be September, but there’s still time to establish partnerships to expand your brand awareness as we go into the seasonality of the fourth quarter. Stop thinking you have to be a solo act! “If you want to go fast, go alone. If you want to go far, go together.” African Proverb I’m a […] Written by Skip Cohen September 19, 2024August 21, 2024
Business Marketing Photography Photography Education An Easy Children’s Photography Session Theme “Come to the Pumpkin Patch” makes a fun and exciting theme to attract fall sessions. All kids love pumpkins. Parents too. It’s the time of year when the weather has cooled off and the smell of fall is in the air. People love getting out and spending time with their children doing activities like this. […] Written by Mark Weber September 10, 2024August 10, 2023
Business Marketing Photography Education Sales How to Turn Senior Photography into Family Photography For those of you who have photographed High School Seniors, now is the time to follow up and invite the families back for family portraits. This is not a new idea and chances are you’ve already offered this type of session to the mom as part of the benefits of having Senior portraits done thru […] Written by Mark Weber August 22, 2024August 10, 2023
Business Inspiration Photography Education Uncategorized Don’t Should Yourself “Looking back won’t move you forward. Let the past go. Move on with the grace and wisdom that you’ve learned from every yesterday. Forgive yourself everything. You can’t change what didn’t happen or shift what did. Instead, live in the moment and look for all the beautiful possibility that today is filled with.” Cyndie Spiegel […] Written by Skip Cohen August 8, 2024May 21, 2024
Business Marketing Photography Education How to Get Families Motivated for Fall Portraits The fall is such a wonderful time of year for most states. Late September thru mid-October we start cooling down and needing light jackets in the mornings & evenings again. With that comes the changing color on the trees. It makes an ideal time to do family portraits. The timing is also ideal. Late September […] Written by Mark Weber August 6, 2024August 10, 2023
Business Photography Photography Education How to Book Church Directories Acquiring a photography contract to photograph church directories involves a combination of networking, professionalism, and effective communication. Here’s a step-by-step guide to help you secure such contracts: Remember that building relationships and a positive reputation within your community is crucial for acquiring photography contracts. Word-of-mouth referrals and recommendations can play a significant role in securing […] Written by Mark Weber July 25, 2024August 11, 2023
Business Marketing Photography Education Is It Time for a Little House Cleaning? If you haven’t cleaned up various aspects of your business as we go into the busy season, you’ll never get around to it. While some of the things on my list are clean-up projects, others are necessary to help your business run smoother. As a kid, I remember being told I couldn’t play with friends […] Written by Skip Cohen July 23, 2024May 21, 2024
