Business Marketing Photography Education How to Determine Who Your Best Target Audience Is Think about how much email and snail mail you throw out daily. From junk in our spam folders to snail mail into the recycling bin, there’s a never-ending flow of things we don’t care about. As consumers, the outside world has buried us in analysis paralysis as we attempt to determine the relevance of the information sent to […] Written by Skip Cohen March 11, 2025February 18, 2025
Branding Business Marketing Photography Education Make Your Business Fly with a Memorable Business Card A well-designed business card remains a powerful tool for networking and making lasting impressions, even in today’s digital age. Here are the key benefits of having a good business card: 1. Creates a Strong First Impression A visually appealing and professionally designed business card reflects your brand’s identity and credibility. It can leave a memorable impression […] Written by Mark Weber March 4, 2025March 4, 2025
Business Photography Education How to Maximize Your Tax Season We’re coming to the one seasonality we all hate – tax time! It’s February in a new year…and for most of you it’s the slow season in terms of incoming business. NOW is the time to start the scavenger hunt for everything you spent money on in 2024. DON’T WAIT UNTIL THE LAST MINUTE! “It’s […] Written by Skip Cohen February 25, 2025February 13, 2025
Business Marketing Photography Education Sports Photography How to Get Into Little League Sports Photography Getting into little league sports photography can be both a fulfilling and lucrative niche. Here’s a step-by-step guide to help you get started: 1. Build a Portfolio 2. Get the Right Gear 3. Network Locally 4. Offer Special Sessions 5. Create Packages 6. Market Your Services 7. Ensure Professionalism 8. Master Sports Photography Skills 9. […] Written by Mark Weber February 20, 2025January 16, 2025
Business Marketing Photography Education Spring Seasonality – It’s Right Around the Corner It might be the slow season for incoming business, but it’s never the slow season for building your brand and marketing. Plus, spring seasonality creates so many opportunities for you to be a leader in your community, with Mother’s Day, graduations, proms, and Father’s Day all on the horizon. Procrastination is not a sound business […] Written by Skip Cohen February 11, 2025January 29, 2025
Business Holidays Marketing Photography Education How to Tap Into the Easter Market Easter is a wonderful time to get people together for portraits. Here’s what you need to know to get ready. Let’s look at a little of the history of how people tend to spend their Easter for portrait opportunity clues. The most popular Easter Sunday activities include cooking a holiday meal (56%), visiting family and […] Written by Mark Weber February 6, 2025March 4, 2024
Business Inspiration Photography Education Getting the MOST out of Conventions in 2025 With IUSA just around the corner, there are still things you can do to make the most of this year’s trip. Time is your greatest resource—don’t waste it! Even more important is to have a plan for what you want to accomplish during the trip. It’s only a short time away, but that doesn’t mean […] Written by Skip Cohen January 23, 2025January 6, 2025
Business Holidays Inspiration Marketing Photography Education How to Tap Into Valentine’s Day Photographic Opportunities Valentine’s Day presents a fantastic opportunity for photographers to connect with clients through creative and romantic promotions. People are looking to have an experience. The more unique you can make it, the more you can charge for it. Here are some ideas for Valentine’s Day specials: 1. Couple’s Mini Sessions 2. “Date Night” Package 3. […] Written by Mark Weber January 21, 2025January 22, 2025
Business Customer Satisfaction Inspiration Photography Education How to Overcome a Photographic Crisis Several times last year, local television stations ran “let us help” stories featuring photographers—but sadly, most of these reports were about photographers who took money but either didn’t provide services or, worse, didn’t show up at all. Many of these incidents involved weddings, leaving couples heartbroken on their big day. Back when I was a […] Written by Jay Davis January 16, 2025November 5, 2024
Business Inspiration Photography Education Time Management Mastering the Art of Goal-Setting for Photographers Setting goals as a photographer can be transformative. Whether you’re a seasoned professional, an enthusiastic hobbyist, or just starting out, goals provide direction, motivation, and measurable milestones that keep your passion alive. Let’s explore how setting and achieving goals can elevate your photography journey. Why Set Goals in Photography? Photography is as much about growth […] Written by Mark Weber January 7, 2025January 7, 2025
