Business Inspiration Photography Education How the New CPP Program Will Benefit Your Business The New Certified Professional Photographer (CPP) Program by PPA. Better Than Ever. I always believe that professionals in any field distinguish themselves from the rest by the standards they uphold and their commitment to doing their best work. That’s where continuous education and professional certifications make such a big difference for our industry, but everything […] Written by Sabrina Casas April 3, 2025April 3, 2025
Business Charities Photography Education How to Make a Difference Thru a Photographic Animal Fundraiser Since 2017, calendars, coffee table books and the donation of session fees have been a staple of fundraising for my animal shelters and rescues in the Quad Cities. Every summer, I would choose an animal shelter to partner with in a themed fundraiser in which I donated session fees from client sessions and the proceeds […] Written by Lisa Francescon March 27, 2025February 13, 2025
Business Inspiration Photography Education The Art of Keeping a Secret? Don’t Tell Anybody! A few weeks back I shared parts of this post on my own blog, but it’s so relevant to many of the conversations going on all around us. The end of the slow season is rapidly approaching, but some people still have too much time on their hands. In their quest to stay in touch […] Written by Skip Cohen March 25, 2025February 18, 2025
Branding Business Marketing Photography Education How to be Fabulous with Your Image & Brand Awareness Having the right marketing support materials is essential for building and maintaining a strong, cohesive brand. Here are the core pieces you need to effectively represent and promote your brand: 1. Brand Identity Materials 2. Digital Presence 3. Printed Collateral 4. Sales & Presentation Tools 5. Content Marketing Assets 6. Promotional Items 7. Customer Communication […] Written by Mark Weber March 20, 2025February 13, 2025
Business Customer Satisfaction Photography Education How to Make the Best Photographic Experience When people think about photography, they often focus on the images themselves—lighting, composition, and editing. But there’s an entire experience that comes with hiring a photographer, and that’s where I set myself apart. My goal is to make the process as smooth, enjoyable, and professional as possible. From punctuality to delivery, here’s what you can […] Written by Patrick Bertolino March 13, 2025March 13, 2025
Business Marketing Photography Education How to Determine Who Your Best Target Audience Is Think about how much email and snail mail you throw out daily. From junk in our spam folders to snail mail into the recycling bin, there’s a never-ending flow of things we don’t care about. As consumers, the outside world has buried us in analysis paralysis as we attempt to determine the relevance of the information sent to […] Written by Skip Cohen March 11, 2025February 18, 2025
Branding Business Marketing Photography Education Make Your Business Fly with a Memorable Business Card A well-designed business card remains a powerful tool for networking and making lasting impressions, even in today’s digital age. Here are the key benefits of having a good business card: 1. Creates a Strong First Impression A visually appealing and professionally designed business card reflects your brand’s identity and credibility. It can leave a memorable impression […] Written by Mark Weber March 4, 2025March 4, 2025
Business Photography Education How to Maximize Your Tax Season We’re coming to the one seasonality we all hate – tax time! It’s February in a new year…and for most of you it’s the slow season in terms of incoming business. NOW is the time to start the scavenger hunt for everything you spent money on in 2024. DON’T WAIT UNTIL THE LAST MINUTE! “It’s […] Written by Skip Cohen February 25, 2025February 13, 2025
Business Marketing Photography Education Sports Photography How to Get Into Little League Sports Photography Getting into little league sports photography can be both a fulfilling and lucrative niche. Here’s a step-by-step guide to help you get started: 1. Build a Portfolio 2. Get the Right Gear 3. Network Locally 4. Offer Special Sessions 5. Create Packages 6. Market Your Services 7. Ensure Professionalism 8. Master Sports Photography Skills 9. […] Written by Mark Weber February 20, 2025January 16, 2025
Business Marketing Photography Education Spring Seasonality – It’s Right Around the Corner It might be the slow season for incoming business, but it’s never the slow season for building your brand and marketing. Plus, spring seasonality creates so many opportunities for you to be a leader in your community, with Mother’s Day, graduations, proms, and Father’s Day all on the horizon. Procrastination is not a sound business […] Written by Skip Cohen February 11, 2025January 29, 2025
