Business Inspiration Photography Education Self Publishing How to Self-Publish: Defining Your Audience and Purpose Do you have an idea for a book but need some direction? Not sure of what materials and techniques to specify to the printer? Are you wondering what others in your genre are doing? You’ll need to do some research if you haven’t already. One of the first things to do is clearly define your […] Written by Martin Pugh January 11, 2024September 25, 2023
Business Inspiration Marketing Photography Education Becoming a Powerhouse in the New Year “If it weren’t for change there’d be no butterflies!” Unknown Author It’s a new year, and most of you are just getting back into the swing of things. But most of us start out the same way – we think about last year; we set a few goals for the new year, mostly in our […] Written by Skip Cohen January 4, 2024December 7, 2023
Business Marketing Photography Education How to Have a Successful Valentine’s Day Special Is it worth doing a Valentine’s Day Promotion? The National Retail Federation reported that in 2023 people spent a total of $25.9 billion on Valentine’s Day — the second-highest year on record — and per-person spending was around $193, according to NRF and Prosper Insights and Analytics’ annual Valentines Day survey. Think about it. People […] Written by Mark Weber January 2, 2024August 2, 2023
Business Inspiration Photography Education Don’t Let the Universe Drag You Down Intro by Skip Cohen If you’ve met Sarah Petty or followed her for even the shortest amount of time, then you already know the level of sincerity in everything she talks about. Sarah walks the talk and so often I find her insight incredibly valuable. This post is from her Joy of Marketing blog and it hits […] Written by Sarah Petty December 28, 2023August 31, 2023
Business Inspiration Marketing Photography Education How to Boost Final Year Sales with Display Specials Just a reminder that more cash is given as gifts at Christmas time than any other time of year. Planning how you’ll help people spend their money with you is your main priority starting right now. What are some easy things you can do? Have a Gallery Display in your community (or even in your […] Written by Mark Weber December 26, 2023August 11, 2023
Business Photography Education Sales How to Create a Newborn Products Strategy Most photographers ask themselves the question, “What are parents buying these days from their newborn sessions?”. But I’d like to give you this thought; your clients don’t know what they want to buy until you tell them! You get to decide what you want your clients to own, what products will best show off your […] Written by Lori Nordstrom December 19, 2023August 21, 2023
Business Inspiration Lifestyle Photography Education Wrapping Up 2023 It’s December 14, and probably my last post for 2023 here at the Marathon blog. I’m hoping you’re all running at “warp speed,” wrapping up last-minute holiday orders and exhausted. It’s a crazy time of year, but for most of us, it’s that last-minute adrenaline rush that makes it special. So many of you miss […] Written by Skip Cohen December 14, 2023December 7, 2023
Business Marketing Photography Education How to Get Your Marketing Plans Ready for 2024 Get ready to make 2024 your best year ever with these 10 tips that will help you put together a marketing strategy that will take your business to the next level: 1. Conduct a thorough analysis: Evaluate your current marketing efforts, identify successful strategies, and areas for improvement, and set a budget. 2. Set clear […] Written by Mark Weber December 12, 2023July 19, 2023
Business Inspiration Photography Photography Education How to Build Trust and Make the Senior Session Amazing Years ago, as I was transitioning into focusing on high school seniors, I wanted to make sure my images stood out next to my peers. One thing that kept coming back to me when brainstorming ways to differentiate myself was how much better my sessions were the more I knew about the senior. I made […] Written by Bobbi Jo Beaver December 7, 2023August 29, 2023
Business Photography Education Techniques Time Management Is It Time to Add a Little Structure to Your Business? We recently attended a change of command ceremony involving our son, who’s moving on to a new assignment with the army. While I love the flexibility of being in the private sector, I realized something as I met many of his staff and associates – everybody knows what their job is and what’s expected of […] Written by Skip Cohen November 30, 2023August 8, 2023
