Business Technology The App of All Apps by Mark Weber, M.Photog.Cr, M.Artist, CPP I am a lousy typist. I am forever committed to the pinky, middle finger and thumb method of hunting and pecking. I look at some of my colleagues who can fly through the keyboard with eyes fixated on their monitor, able to seemingly think the words right onto their […] Written by Mark Weber December 6, 2013December 6, 2013
Business Marketing It’s All About Cash Flow and Sometimes Cash Flow Sucks! by Bruce and Josh Hudson Let’s face it, in business it’s all about cash flow. Overhead or your monthly fixed costs relentlessly march on despite your sales volume. You’d think it would be easier – sales minus fixed and variable costs (cost of goods sold) equals profit. So you must continually generate enough cash flow […] Written by Bruce Hudson November 22, 2013November 22, 2013
Business Mark's Marketing Moment Marketing Start Planning Now For the First of the Year by Mark Weber, M.Photog.Cr, M.Artist, CPP Now is an important time of year to start planning your marketing strategies for the new year. I know how hard it is to think beyond Thanksgiving, Christmas and New Year, but it is imperative that you have a strategy heading into the first 90 days of 2014. Chances are […] Written by Mark Weber November 8, 2013November 8, 2013
Business Where’s the BIG Money in Photography? by Chris Wunder, Cr. Photog. ASP Do you NEED to earn $100,000 per year from photography? Is photography your HOBBY? Or your LIVELIHOOD? If you’re only looking to supplement your family income with a little added revenue from time to time, maybe your current sales and marketing efforts meet your needs. But if you need […] Written by Chris Wunder October 31, 2013October 31, 2013
Business Marketing How to Dazzle Your Clients and Keep Them Dazzled by Linda McCarthy Over the years, I have made many mistakes as a professional photographer. Through trial and error, listening to my peers and reading about entrepreneurship (I highly recommend Book Yourself Solid, by Michael Port), I soon learned that the services I provided were not about me but about my client. Here are some of my favorite tips I have learned along the way….. […] Written by Chris Wunder October 24, 2013October 24, 2013
Business It’s a Wonderful Life by Mark Weber, M.Photog.Cr, M.Artist, CPP It’s getting closer to that time of year when you start planning holiday get-togethers and spending time with the people you love. You might even watch some sports or turn on one of my all time favorite movies – It’s a Wonderful Life. It’s become a tradition to watch […] Written by Mark Weber October 18, 2013October 18, 2013
Business 7 Steps to Selling More of Your Signature Product by Nicole Begley Selling photographic art starts long before you sit down with your client at the sales session. There are numerous steps throughout the process that help to cultivate the final sale and result in your studio’s ability to sell the products you hope to sell and to reach the sales averages that keep your business […] Written by Nicole Begley September 24, 2013September 24, 2013
Business Marketing Social Media Technology 5 Ways to Use Instagram to Market Your Studio by Josh Hudson I know, don’t hate me, but yes, you have to learn the ins and outs of yet another social media tool to effectively market your photography business! It seems like every day there is some “shiny” new object that someone is peddling to you, but the same was true with websites, email marketing and the social […] Written by Josh Hudson September 10, 2013September 10, 2013
Business How to Categorize Your Database by Sarah Petty When you know every person in your database intimately, your job as a marketer becomes pretty darn easy. But you might wonder… How do I categorize the people in my database? My answer: As many ways as possible. Your database can be divided into current customers, prospects, and past clients. The more you know, the more personalized your communication can […] Written by Sarah Petty August 28, 2013August 28, 2013
Business Want More Family Portrait Business? Go to Church! by Chris Wunder, Cr.Photog. Consumers spend over $100 million a year on family portraits taken at church. Did you get your share? Many photographers don’t realize that the #1 venue for family portraiture is at local churches through Directory programs. Once the dominant market of large, national traveling photography companies, the time is right for local studios to claim their […] Written by Chris Wunder August 8, 2013August 8, 2013
