Business Marketing Photography Education Is Direct Mail Dead or Alive? I know the topic of – “Is Direct Mail Dead or Alive?” is going to sound self-serving. Of course, a printing company is going to promote that direct mail marketing is alive and well, right? It’s a topic that I take seriously and have followed closely for years. I (we) want you to be successful […] Written by Mark Weber August 15, 2023July 5, 2023
Business Customer Satisfaction Uncategorized Are You Delivering a Great Experience? Intro by Skip Cohen In a world where customers have hundreds, if not thousands, of choices to make in how, when, and who they purchase products and services from, your not-so-secret weapon is Customer Service. Shep Hyken is one of the best authorities in the world regarding every aspect of Customer Service. In this recent […] Written by Shep Hyken August 1, 2023August 1, 2023
Business Photography Education Are Your Galleries Out of Date? I’m betting the answer from almost everybody is, “Yes!” What’s so bizarre to me is that your galleries represent your most valuable piece of real estate in cyberspace, yet so many of you seem content with mediocrity. I know I’ve written about this multiple times over the years, but it’s time to do a little more […] Written by Skip Cohen July 27, 2023June 21, 2023
Business Photography Education Technology A.I. in Photography – Friend or Enemy? Description: A.I. is here to stay in photography. The question is how can we make it our friend instead of our enemy? I have some thoughts. AI is not only coming, it is already here to stay. You can’t negotiate with this fact. The amount of discussion about it is… um…. ‘Interesting’, but what’s happening […] Written by Hayward Gaude July 25, 2023July 25, 2023
Business Marketing Photography Education Keep it Simple to Get More Photography Clients Getting more photography clients can be a mystery. How do you get strangers to hire you? Friends and family are the low-hanging fruit, but it’s not always easy to build a business with clients you feel inclined to serve for free or super cheap. So how do you get fresh clients who don’t bring an […] Written by Lara Grauer July 20, 2023May 31, 2023
Business Marketing Photography Education Plan for Fall Families Now! As of this posting, we are less than a couple of weeks from school starting in many states. We are about 90 days from Halloween. 120 days from Thanksgiving. The days are getting shorter. The weather will begin cooling down. See where I’m going with this? The holidays will be here before you know it. […] Written by Mark Weber July 18, 2023July 18, 2023
Business Photography Education Sales Want to sell more Wall Portraits? We all have heard the phrase “show what you want to sell”. But, what does that really mean? Taken literally, it would mean that if you want to sell for the wall, you should only show wall portraits or wall groupings. If you don’t have a studio location, this can be hard to do! Even with a […] Written by Lori Nordstrom July 13, 2023May 30, 2023
Business Inspiration Photography Education Attending Workshops this Summer With the exception of ClickCon coming up, we’re past convention season. That means many of you will be considering independent workshops coming to your area, or perhaps you’re headed to one elsewhere in the US or overseas. In the same way, I’ve written about what a bride should be looking for in the qualifications of […] Written by Skip Cohen July 11, 2023May 30, 2023
Business Inspiration Photography Education If Your Walls Could Talk…What Would They Say to Those You Love? Intro by Skip Cohen Over and again I’ve commented about all the great information there is in cyberspace. That’s especially true with Bev and Tim Walden. The post below is from their blog back in March, but it’s timeless in the approach and the message. Bev went on to introduce “Artisan Prints,” and included an explanation describing […] Written by Beverly Walden July 6, 2023May 30, 2023
Business Customer Satisfaction The Right Way to Respond to Customer Complaints Intro by Skip Cohen Not too long ago, I shared a post from Shep Hyken’s archives with a similar theme – dealing with customer complaints. What I liked about this post was Shep focusing on the importance of attitude and tone plays in setting the stage. Approximately twenty years ago, I attempted to upgrade our […] Written by Shep Hyken June 29, 2023May 18, 2023
