Business Marketing Life Without a Blog? Not Recommended! We recently shared a post from Chamira Young about the importance of your website. It’s a critical component for business today, but I want to go a step further – you need a blog. Before any of you roll your eyes at the concept, hear me out. Sure, you can build a business without a […] Written by Skip Cohen July 31, 2019July 31, 2019
Business Marketing Is Your Website Game ALL that It Can Be? Intro by Skip Cohen Finding this post in Chamira Young’s archives, it’s so on point with what’s become one of the most significant components of your business – your website. In today’s social media world, it’s the equivalent of a brick and mortar building going back just a few years ago. Anybody can have a […] Written by Chamira Young July 29, 2019July 29, 2019
Business Marketing Getting the Most Out of Social Media Intro by Skip Cohen There are still too many of you who don’t put enough “social” into your social media efforts. Sure, you’re out there posting and sharing, but to Sarah Petty’s point in today’s post, you’re not making your investment personal. You’re not building a relationship, just trying to influence awareness and sales. Well, […] Written by Sarah Petty July 24, 2019July 24, 2019
Business Marketing Why You Need a Website Intro by Skip Cohen There are so many reasons you need a website, and I’m always surprised when I meet an artist who still thinks they can get by with just a Facebook page. Well, it’s simply not enough, and this post from Chamira Young hits on three key ingredients to building a stronger website, […] Written by Chamira Young July 15, 2019July 15, 2019
Business Marketing Rules to Live By as a Small Business Owner Intro by Skip Cohen The fun of so much of the wisdom Sarah Petty shares goes well beyond photography. In fact, today’s post applies to ANY small business. Your strategy for going beyond surviving and thriving is dependent on consistently exceeding client expectations and making yourself habit-forming! All of you have dreams of growing, profitability, […] Written by Sarah Petty July 8, 2019July 8, 2019
Business Marketing Your Public Image Intro by Skip Cohen Wandering through Sprouting Photographer, I came across this archived post by Robert Nowell. It’s so old school, and at the same time, it’s so EXACTLY the wakeup call, many photographers need to hear. I taught several workshops at a conference a few months back where so many of the attendees looked […] Written by Robert Nowell July 1, 2019July 1, 2019
Business Marketing Top 5 Reasons You Need to Send Direct Mail to High School Seniors Summer is here along with another class of high school seniors. Now is the time to get your high school senior marketing ready to go. Here are the top 5 reasons to include direct mail as one of the tools in your marketing plan: 1. In an article written by DMR (https://expandedramblings.com/index.php/10-print-marketing-statistics-know/) 79% of households say […] Written by Mark Weber June 20, 2019June 20, 2019
Marketing Social Media Ideas to Help You Build a Better Blog “If people like you they will listen to you, but if they trust you they’ll do business with you.” Zig Ziglar So many of you have blogs, but waste your time making them extensions of your galleries. A great blog is about building a community, and in turn, sharing content with your readers that they’re […] Written by Skip Cohen June 10, 2019June 10, 2019
Business Marketing Five Ideas to Help You Stay Away From Pricing Sensitivity Intro by Skip Cohen As I read this post from my pal, Bryan Caporicci, all I could think about was all the discounts mailings we get from Macy’s and Bed, Bath and Beyond. They’ve trained us to only shop when there’s a deal on! Even at checkout, if you don’t have a coupon with you, […] Written by Bryan Caporicci May 29, 2019May 29, 2019
Business Marketing Is a Visit to Your Website a Great Experience? Over the years we’ve talked a lot about working with clients and turning a sitting into an experience. In fact, it’s the foundation for a lot of what Tim and Beverly Walden talk about in their coaching program and speaking engagements. But I want to get you thinking about a different kind of experience, visiting […] Written by Skip Cohen May 28, 2019May 28, 2019
