Inspiration Marketing Photography Education It’s Only a New Year if You Make It One! I’m always amazed at business owners who get excited over the new year and a clean slate. It’s an opportunity to start over and do things differently than you did last year. But talk is cheap, and nothing changes if you don’t! Taking a stroll through cyberspace, I asked Google about people keeping their New […] Written by Skip Cohen February 7, 2023January 13, 2023
Business Marketing Photography Education Why Choose You? When was the last time you purchased something, you didn’t know you needed and didn’t care what the price was? You just had to have it! Give it to me before they run out!!!!! Choosing a photographer should be so easy! So what caused you to desire that purchase you made so quickly? It’s a […] Written by Mark Weber January 26, 2023January 10, 2023
Marketing Photography Education Uncategorized It’s All About Simplicity Intro by Skip Cohen Bev Walden knocks it out of the park with this post on simplicity. And the timing couldn’t be better as we approach a new year. “Simplicity” is a tough challenge. Years ago, I was honored to spend some time with Senator Howard Baker. He told me a story about a letter […] Written by Beverly Walden December 20, 2022December 20, 2022
Marketing Photography Education Do You Have a Failure System or Success System? Intro by Skip Cohen I love this post from Sarah Petty, because it describes so well the “failure system” so many of us have built. Yes, I’m including myself and a few projects in my own business. The challenge is taking the time to really sit down and just think about your priorities and what […] Written by Sarah Petty December 13, 2022December 12, 2022
Business Marketing Photography Education The Slow Season Should NEVER Be Slow! What 3 things can photographers do now to plan for the first quarter of the year? Just because January marks the start of the “slow season” doesn’t mean your life should slow down! In fact, it should be incredibly busy – this is the time to do an inventory of your skills, start pulling together […] Written by Skip Cohen December 6, 2022December 6, 2022
Business Inspiration Marketing Photography Education How to Maximize the Final Four The next 4 weeks will determine how financially well you’ll transition into 2023. Did you know that more money is given at Christmas than at any other time of the year? Make sure your business taps into that opportunity. How? These are just a few ideas to put some extra profits into your bank account […] Written by Mark Weber December 1, 2022November 30, 2022
Business Marketing Photography Education Is It Time for You to Leap? This isn’t the first time I’ve used Tina Fey’s quote. However, for those of you still procrastinating and not figuring out what you want to do for the holidays – it’s right on point! To start, check out everything Marathon’s offering to strengthen your business! From a BOGO on holiday cards to marketing support to […] Written by Skip Cohen November 30, 2022November 30, 2022
Branding Inspiration Marketing Photography Education Developing Your Own Style Intro by Skip Cohen This is one of my favorite posts Bev Walden has written. Everything she shares in her Tuesday Tidbits email blast is ALWAYS on point, but this one on “Style” hit home. From finding ways to separate yourself from your competitors to stay focused on what’s in your heart to never stop […] Written by Beverly Walden November 22, 2022November 9, 2022
Business Inspiration Marketing Photography Education Thirteen Ideas to Increase the Value of Your Photography – Part II Intro by Skip Cohen Sarah started by offering more than digital files and finishes today by getting featured in the media. And in between that first point and today’s last, she’s hit all the primary bricks in building a solid foundation for your business. I love all her points, but I’m especially partial to number […] Written by Sarah Petty November 17, 2022November 9, 2022
Business Inspiration Marketing Photography Education Thirteen Ideas to Increase the Value of Your Photography – Part I Intro by Skip Cohen There’s so much business and marketing help on the Internet, and Sarah Petty leads the pack. But what she regularly shares won’t help you if you don’t follow her! I love this post she recently shared as a “must-read.” I’m sharing it in two parts because there’s a lot here to […] Written by Sarah Petty November 15, 2022November 9, 2022