Business Inspiration Marathon Marketing Moment Marketing Photography Uncategorized Fabulous Fall Families Don’t look now but it’s not too early to start planning your campaigns for family photography. All signs point to potentially the best opportunity to attract these sessions. You don’t want to miss out as the 4th quarter success is absolutely critical for your business. I invited my friend and industry educator Lori Nordstrom to join […] Written by Mark Weber July 19, 2022July 14, 2022
Business Inspiration Marketing As Much As Things Change – Good Marketing is Still the Same Intro by Skip Cohen Get yourself signed up if you’re not a regular recipient of Bev Walden’s Tuesday Tidbits. With every email blast, she’s sharing great content and ideas to help you focus on how you run your business. Today’s post is perfect for a Throwback Thursday pitch. While it’s based on something Bev wrote over […] Written by Beverly Walden July 14, 2022July 14, 2022
Business Marketing News/Notes Photography Is Pet Photography in Your Skill Set? Just recently I wrote a post on my own blog about pet photography. As business returns to normal, we’re back into a growth mode, especially in portraiture, family photography, and weddings. So, meet our two “kids,” Lucy and Belle. They’ve been together every day since we got them at four months. But, most importantly, they […] Written by Skip Cohen July 12, 2022July 12, 2022
Business Inspiration Marketing Photography Don’t Procrastinate A short time ago I shared this post on my own blog. The topic this time of year is relevant to so many of you. Sadly, you’ll procrastinate and when your ship is due to come in, you’ll be at the airport! Procrastination – we all do it, and sometimes it’s even necessary just to recharge […] Written by Skip Cohen July 5, 2022July 1, 2022
Business Marketing 3 Ideas to Improve Your Bottom Line Intro by Skip Cohen Bev Walden hits it out of the park with this recent Tuesday Tidbit email. Here’s why it’s so important – too many of you make the process more complicated than it needs to be. You confuse your clients with too many choices, but it’s not just in face-to-face sales. […] Written by Beverly Walden June 28, 2022February 24, 2023
Branding Business Marathon Marketing Moment Marketing Photography Product Info Expand Your Reach In a previous Blog/Podcast Skip Cohen and I discussed the importance of a strong brand. For some of you that might mean getting something started for the first time and for others, who are more established, it might mean reevaluating your current brand if it’s been a few years since you’ve last updated your brand. […] Written by Mark Weber June 14, 2022June 14, 2022
Business Inspiration Marketing Photography The Evolution of Senior Photography Part 2 Part 2 I think everyone understands that the Senior Photography market has changed and evolved into something different these days. There are a lot of photographers trying to figure out how to adapt everything from their marketing campaigns to the style of photography they offer and in some cases the prices they charge. […] Written by Mark Weber May 19, 2022May 19, 2022
Business Inspiration Marketing Photography The Evolution of Senior Photography Part 1 I think everyone understands that the Senior Photography market has changed and evolved into something different these days. There are a lot of photographers trying to figure out how to adapt everything from their marketing campaigns to the style of photography they offer and in some cases the prices they charge. I recently did […] Written by Mark Weber May 17, 2022May 17, 2022
Business Marketing Techniques Separating Price from Products Just recently, Marathon’s Mark Weber and I recorded an upcoming podcast, and I talked about Beverly and Tim Walden’s goal always to create a memorable experience for each client. They’re not selling portraits but an entire event by working with them. Well, to Bev’s point in this recent Tuesday Tidbit, what are you doing […] Written by Beverly Walden May 3, 2022June 28, 2022
Business Inspiration Marketing Technology Must Do’s for Less Stress/Peace of Mind in the New Year Intro by Skip Cohen Well, the new year is well underway, but at the same time, we’re just coming out of the “slow season.” Wandering through the Photofocus archives I found this gem by my buddy Levi Sim. It couldn’t be more appropriate through the rest of the year, and continuity into your future as […] Written by Photofocus April 21, 2022June 28, 2022
