Business Marketing Photography Education Expert Tips for Growing a Photography Business Today Have you ever daydreamed about hitting the reset button on your photography business? Or perhaps you’re standing at the threshold, camera in hand, wondering where to begin. In the bustling world of photography, where trends shift like the tide and technology evolves at lightning speed, charting a course for success in 2024 can seem daunting. […] Written by Nicole Begley April 23, 2024February 26, 2024
Business Marketing Photography Education Wedding Photography – A New Opportunity Wedding photography is alive and well after the pandemic greatly affected the ability to gather in large groups a couple of years ago. With that growth is a potential new opportunity for you to consider. The average wedding now costs almost $30,000! It’s expensive and in some cases causes couples to reevaluate the value of […] Written by Mark Weber April 9, 2024August 8, 2023
Business Marketing Photography Education How to Market Your Senior Photography the Easy Way Senior photography is a market that has changed for professional photographers in the past few years. What hasn’t changed is the importance that milestone is for them and their families. While overall session numbers are lower, the average order is the highest it’s ever been. The studios that have continued marketing and evolving have had […] Written by Mark Weber March 5, 2024March 5, 2024
Business Charities Marketing Photography Education How to Create a Charitable Pet Photography Campaign In a world where compassion meets creativity, embark on a journey to make a meaningful impact with your camera. Discover the art of capturing moments that not only celebrate the furry companions in our lives but also contribute to a greater cause. Unleash the power of philanthropy through the lens of pet photography as we […] Written by Mark Weber February 22, 2024February 22, 2024
Business Marketing Photography Education How to Begin with Your Marketing In the vast landscape of marketing possibilities, navigating the starting point can be a daunting task for many. Whether you’re launching a new business or looking to revamp your current marketing strategy, the key to success lies in knowing where to begin. One of my favorite things I get to do in my job is […] Written by Mark Weber February 6, 2024February 6, 2024
Business Inspiration Marketing Photography Education Becoming a Powerhouse in the New Year “If it weren’t for change there’d be no butterflies!” Unknown Author It’s a new year, and most of you are just getting back into the swing of things. But most of us start out the same way – we think about last year; we set a few goals for the new year, mostly in our […] Written by Skip Cohen January 4, 2024December 7, 2023
Business Marketing Photography Education How to Have a Successful Valentine’s Day Special Is it worth doing a Valentine’s Day Promotion? The National Retail Federation reported that in 2023 people spent a total of $25.9 billion on Valentine’s Day — the second-highest year on record — and per-person spending was around $193, according to NRF and Prosper Insights and Analytics’ annual Valentines Day survey. Think about it. People […] Written by Mark Weber January 2, 2024August 2, 2023
Business Inspiration Marketing Photography Education How to Boost Final Year Sales with Display Specials Just a reminder that more cash is given as gifts at Christmas time than any other time of year. Planning how you’ll help people spend their money with you is your main priority starting right now. What are some easy things you can do? Have a Gallery Display in your community (or even in your […] Written by Mark Weber December 26, 2023August 11, 2023
Business Marketing Photography Education How to Get Your Marketing Plans Ready for 2024 Get ready to make 2024 your best year ever with these 10 tips that will help you put together a marketing strategy that will take your business to the next level: 1. Conduct a thorough analysis: Evaluate your current marketing efforts, identify successful strategies, and areas for improvement, and set a budget. 2. Set clear […] Written by Mark Weber December 12, 2023July 19, 2023
Business Charities Inspiration Marketing Photography Education One More Key to Success – Cause-Related Marketing So many of you miss the opportunity to tie in cause-related marketing. It’s the perfect ingredient to demonstrate leadership in your community. Here’s the point – Being involved in your community is one of your strongest tools to help build brand awareness. While you need to be directly involved in organizations that give back, you […] Written by Skip Cohen November 16, 2023August 7, 2023
