Holidays Marketing Photography Education Sales How to Boost Profits with Easy Speculative Sales Now is the time of year where your customers are getting into the spirit of the holidays. The retail stores & television ads have been promoting Christmas for several weeks now. It’s prime time to tap into that enthusiasm. A great way to add additional profit into your business is to do some speculative sales. […] Written by Mark Weber November 3, 2022November 3, 2022
Branding Business Marketing Photography Education The Importance of Creating a Brand Name for Your Small Business Part 2 “The definition of branding is the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.” (Entrepreneur – Small Business Encyclopedia 2017) Beyond having a memorable logo, business card, website or social media platform, good branding increases the value of the business giving you, your staff and […] Written by Mary Fisk-Taylor October 13, 2022October 13, 2022
Branding Business Marketing Photography Education The Importance of Creating a Brand Name for Your Small Business Part 1 Owning and operating a photography business is as diverse as the art of photography itself. There are so many styles, concepts, mediums and genres of photography that there truly is no limit. However, I believe in order to maintain a profitable, sustainable and satisfying business in a creative field, there are some key elements that […] Written by Mary Fisk-Taylor October 11, 2022October 7, 2022
Business Inspiration Marketing Photography Education Down to the Wire – Stop the Madness Don’t rush me – I’m waiting for the last minute! Anonymous I was leafing through the Acorn catalog, and the quote above was about a t-shirt, and it hit me because it’s ME! So often, I’m rushing to make a deadline. And while I rationalize by believing I do my best work under pressure, that’s […] Written by Skip Cohen September 29, 2022September 26, 2022
Business Marketing Photography Education The Discount Dilemma Intro by Skip Cohen If you’re not subscribing to Bev Walden’s Tuesday Tidbits, you’re missing one of the best marketing newsletters in the business. This recent post hit on the challenge of discounting and why you need to look for things of added value to include rather than just discounting. Years ago, while living in Ohio, […] Written by Beverly Walden September 27, 2022September 23, 2022
Business Inspiration Marketing Photography Education Product Info The POWER of a Business Card In this day and age of high-tech digital and people trying to bring attention to their services, the business card is an often-overlooked gem of a business tool. The business card has been around for a long time. It’s often the first impression a potential customer has of your business. Think about it. You control […] Written by Mark Weber September 15, 2022September 15, 2022
Business Marketing Photography Seasonality Countdown A short time ago I shared this post on my own blog. The topic this time of year is relevant to so many of you. Sadly, you’ll procrastinate and when your ship is due to come in, you’ll be at the airport! Procrastination – we all do it, and sometimes it’s even necessary just to recharge […] Written by Skip Cohen September 6, 2022September 6, 2022
Business Marathon Marketing Moment Marketing Photography Photography Education How to Get Started in Pet Photography I have been a big fan of Nicole Begley for a long time. Everything she does she does with purpose thru educated business strategies and incredible communication. What has impressed me, even more, is that she has managed to have her personality show all thru her brand. It’s in all her printed materials and social […] Written by Nicole Begley August 30, 2022August 29, 2022
Business Inspiration Marketing Photography Education The “Worst” Thing That Happens Is Your Customers Love you Intro by Skip Cohen Obviously, I’m a huge Shep Hyken fan, and so appreciate his permission to share his wisdom on the Marathon Press blog. Today’s post was written around Valentine’s Day several years ago, but there’s no expiration date on great advice! This one especially hit home. It’s all about the importance of problem-solving […] Written by Shep Hyken August 23, 2022August 23, 2022
Business Inspiration Marathon Marketing Moment Marketing Photography Education How to Tap Into the Power of Referrals Every business in the world depends on the referral of happy customers. By adding a few changes to your customer interaction, you can greatly increase your opportunity to attract new, qualified customers. My buddy Skip Cohen and I did a podcast on “How to Tap Into the Power of Referrals”. We discussed ideas and examples […] Written by Mark Weber August 9, 2022August 8, 2022
