Business Marketing Photography Seasonality Countdown A short time ago I shared this post on my own blog. The topic this time of year is relevant to so many of you. Sadly, you’ll procrastinate and when your ship is due to come in, you’ll be at the airport! Procrastination – we all do it, and sometimes it’s even necessary just to recharge […] Written by Skip Cohen September 6, 2022September 6, 2022
Inspiration Photography Photography Education Techniques How to Create Impact in Your Photography Photographers are trained to look at light and understand the mechanics of their cameras to create an excellent technical photograph. But great photographers not only take quality pictures but also tells a story and capture the mood. These photographers convey their impressions of what they are experiencing visually. This kind of self-expression creates an opportunity […] Written by Carly Sullens M. Artist, CPP September 1, 2022August 31, 2022
Business Marathon Marketing Moment Marketing Photography Photography Education How to Get Started in Pet Photography I have been a big fan of Nicole Begley for a long time. Everything she does she does with purpose thru educated business strategies and incredible communication. What has impressed me, even more, is that she has managed to have her personality show all thru her brand. It’s in all her printed materials and social […] Written by Nicole Begley August 30, 2022August 29, 2022
Inspiration Lifestyle Photography Paying Attention to Stress! Remember that stress doesn’t come from what’s going on in your life.It comes from your thoughts about what’s going on in your life.Andrew Bernstein I shared this on my own blog last week – it’s a quick reminder that you can’t create images that tug at people’s heartstrings if your own heart isn’t in the […] Written by Skip Cohen August 25, 2022August 25, 2022
Business Inspiration Photography Product Info Using Technology to Set Yourself Apart Intro by Skip Cohen This is a very different kind of post than we normally share here, but there are a couple of points Suzette Allen makes which is why I wanted to feature it today. It’s obviously promoting a Panasonic LUMIX camera but take it one step further. So many of you are still […] Written by Suzette Allen August 18, 2022August 18, 2022
Business Photography Sales The Walden Sales Room . . . 3 Ideas to Improve Your Bottom Line Intro by Skip Cohen Bev Walden hits it out of the park with this recent Tuesday Tidbit email. Here’s why it’s so important – too many of you make the process more complicated than it needs to be. You confuse your clients with too many choices, but it’s not just in face-to-face sales. As you read Bev’s […] Written by Beverly Walden August 11, 2022August 11, 2022
Photography Photography Education Techniques How to Modify Light for Maximum Impact Understanding the quality and direction of light is the core of professional photography. Understanding how to control it is critical. Sometimes that means modifying it for optimum results. This is true regardless if you shoot with the latest high-end cameras or your cell phone. The light source, quality of it, and the direction all play […] Written by Mark Weber July 21, 2022July 20, 2022
Business Inspiration Marathon Marketing Moment Marketing Photography Uncategorized Fabulous Fall Families Don’t look now but it’s not too early to start planning your campaigns for family photography. All signs point to potentially the best opportunity to attract these sessions. You don’t want to miss out as the 4th quarter success is absolutely critical for your business. I invited my friend and industry educator Lori Nordstrom to join […] Written by Mark Weber July 19, 2022July 14, 2022
Business Marketing News/Notes Photography Is Pet Photography in Your Skill Set? Just recently I wrote a post on my own blog about pet photography. As business returns to normal, we’re back into a growth mode, especially in portraiture, family photography, and weddings. So, meet our two “kids,” Lucy and Belle. They’ve been together every day since we got them at four months. But, most importantly, they […] Written by Skip Cohen July 12, 2022July 12, 2022
Photo Editing Photography Photography Education Photoshop Things I Can’t Believe Photoshop Can Do! Photoshop and Lightroom are every photographers best friend. We couldn’t operate without them anymore. And as long as I’ve been using both, there’s still things I can’t believe Photoshop can do. I started in the film days and I remember purchasing a book that was on Darkroom techniques that required a tremendous amount of luck […] Written by Mark Weber July 7, 2022July 18, 2022